Majors

Charming Charlie Founder Plans To Relaunch Company

MajorsSep 18, 2019

Charming Charlie Founder Plans To Relaunch Company

Charles Chanaratsopon placed the winning bid for the bankrupt retailer’s intellectual property.

20190918_Charming_Charlie.jpg
Accessories retailer Charming Charlie’s New York City flagship on Fifth Avenue. The retailer filed for Chapter 11 bankruptcy in July, announcing plans to close all 261 locations.

Wilmington, Del.—Accessories chain Charming Charlie may be opening new stores as soon as next year after its founder placed the winning bid for its intellectual property earlier this month.

The assets sold for $1.12 million at auction to CJS Group LP, a Houston-based real estate firm where Charming Charlie’s founder and former CEO Charles Chanaratsopon is the managing partner.

Chanaratsopon told the Houston Chronicle he plans to relaunch the company following its Chapter 11 bankruptcy filing in July, which led to the closure of all 261 of its stores.

Charming Charlie would return as an online-focused retailer, said Chanaratsopon, with a few pop-up shops and permanent locations.

“Charlie has over 10 million passionate and brand-loyal customers,” he told the Chronicle. “In this age of retail, we still see an opportunity for the brand to thrive in the online ecosystem.”

The new stores are expected to open in early 2020 and will be 3,000 to 4,000 square feet, about half the size of its previous stores.

The assets up for sale were Charming Charlie’s trademarks and domain names, including those of brands Charlie Girl and Belle & Bumble, as well as its social media assets.

Customer data was also part of the deal, including a mailing list of 7 million email and 3 million physical addresses, according to data from Hilco Streambank, which assisted with the sale.

The company’s former CEO wasn’t the only one bidding for the brand’s intellectual property.

Nearly 500 interested parties reached out to Hilco Streambank via phone or email about the asset sale, but only five submitted bids ahead of the auction, according to a court statement by Hilco Executive Vice President David Peress.

Three bidders made the final cut for the auction, which lasted 35 rounds with bidding starting at $200,000.

The second-highest bid was $1.1 million from the Cato Corp., a North Carolina-based fashion and accessories retailer.

Peress said Hilco Streambank had tried to establish a “stalking horse” bid—which occurs when a bankrupt company chooses a bidder to make the first bid in order to set a minimum—but was unsuccessful in finding a bidder to do so.

Prolonging the sale process, he said, could have had a negative impact on the value of the assets.

He noted with the retailer’s stores and e-commerce site closed, customer engagement is decreasing, and shoppers soon will turn to other retailers to find what they used to buy from Charming Charlie.

“To reverse this trend, a buyer of

the assets will need to invest more in marketing and customer re-acquisition, thereby reducing the amount such buyer can pay for the assets,” Peress said.

The sale requires approval from the U.S. Bankruptcy Court for the District of Delaware.
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Stock image of a polished diamond being held by tweezers
SourcingJul 30, 2026
De Beers Sale in ‘Final, Most Challenging’ Phase, Anglo CEO Says

The goal is for the De Beers sale to be finished by the second half of 2026, with the subsequent approvals process expected to take a year.

U.S. Trade Representative Jamieson Greer and Jewelers of America President and CEO David Bonaparte in Washington, D.C.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect

David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.

Hands pushing shopping cart
SurveysJul 30, 2026
Consumer Confidence Slips in July

Survey respondents were concerned about the rising prices of food and groceries as well as unemployment.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Paola De Luca Presents Trendvision Book
Events & AwardsJul 30, 2026
Vicenzaoro Releases 2026 Education Lineup

The trade show, slated for Sept. 4-8 in Vicenza, Italy, will feature sessions on trends, AI, gemology, and manufacturing.

Weekly QuizJul 23, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewels by Grace Hillsborough Show
Events & AwardsJul 30, 2026
Hillsborough Show Moves to New Location for 2026

The public shopping event featuring art, jewelry, watches, and rare collectibles, will take place in Santa Clara, California, this fall.

Endiama Commercial Director Elton Escrivão at the 2026 African Mining Indaba
EditorsJul 29, 2026
Q&A: The Past and Future of Angola’s Diamond Industry

Endiama Commercial Director Elton Escrivão knows people have a lot of misperceptions about Angola. He wants to change that.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Pomellato Mandala Chromia necklace
FinancialsJul 29, 2026
Kering’s H1 Jewelry Sales Up 14%

Boucheron reached record sales while Pomellato found success in its signature collections.

United Flags of Fashion Arkansas Flag By Lauren Harwell Godfrey
Events & AwardsJul 29, 2026
Lauren Harwell Godfrey Designs a Flag for Arkansas

She was one of more than 120 American designers who created flags for the “United Flags of Fashion” project led by CFDA and Vogue.

The Retail Smiths partner and National Jeweler columnist Peter Smith 
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You

Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.

Tiffany & Co butterfly necklace
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1

LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”

Lionheart Sacred Heart Charm Necklace
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography

“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.

Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS

The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.

Mikimoto L'éclat high jewelry brooch
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain Says

Bain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.

Harvard Rubies Exhibit The Soul of Flame II Brooch by Austy Lee
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard Museum

The exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.

Stock image of shipping containers in port
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry

The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.

Jorge Adeler Gods & Heroes coin pendant
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’

From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.

Courtney Leidy Amethyst Silk Cord Pendant
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings

Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.

NJ Article image.png
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of Relationships

Mildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.

Trucks at De Beers’ Orapa mine in Botswana
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2

Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.

Silvia Furmanovich Enchapado en Tamo Wooden Wheat Straw Sun Earrings
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s

“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.

Sissy’s Log Cabin Saracen Casino
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino Store

The jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.

Kate Spade New York watches
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New York

The watch company will design, manufacture, and distribute Kate Spade New York watches.

Stock photo of loose polished diamonds
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods

The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.

Monica Rich Kosann Enchanted Garden Cherry Necklace
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is Fruitful

The “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.

Liljenquist new Rolex boutique McLean Virginia
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New Boutique

It’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy