Sponsored by the Gemological Institute of America
Nancy Liu Named Forevermark CEO, Stephen Lussier Steps Back
Liu, the diamond brand’s current COO, has been with Forevermark for 11 years.

London—Forevermark Chief Operating Officer Nancy Liu has been promoted to CEO, taking over for De Beers veteran Stephen Lussier, who is stepping back from the brand’s day-to-day operations.
Liu has been with Forevermark for 11 years, starting as the president for the Asia-Pacific region in April 2008 before being promoted to COO in October 2017.
She is fluent in both Mandarin and English and has expertise in the market De Beers sees as central to Forevermark’s future growth—Asia.
In addition to her roles with Forevermark in Asia, Liu spent a year working as a consultant with Boston Consulting Group and served as the vice president of merchandising, Asia Pacific for Louis Vuitton for three years. Both jobs were based in Hong Kong.
In a company news release announcing Liu’s appointment, Lussier said: “We have an outstanding candidate to take over as CEO of Forevermark. As the brand sees rapid growth in Asia, Nancy’s exceptional expertise and knowledge of the region provide us with excellent continuity as Forevermark goes from strength to strength.”
Lussier, who has been with De Beers for 26 years and has been heading Forevermark since 2010, will continue to oversee the role the diamond brand plays within the De Beers Group as Forevermark chairman but will no longer be in charge of its day-to-day operations.
He will instead focus on shaping De Beers Group’s strategy at the consumer level.
The Latest

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.


The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.

Interior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.

During a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.

The free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.

The feedback will be used to prepare other jewelers for the challenges ahead, the organization said.