TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJan 11, 2018
Sterling Suing Alex and Ani for Breach of Contract
Alex and Ani went to Jared, and it didn’t go so well.
Akron, Ohio--Alex and Ani went to Jared and, apparently, it didn’t go so well.
Court papers filed in federal court in Ohio show that Sterling Jewelers Inc., operator of the Jared the Galleria of Jewelry chain, is suing the Providence, Rhode Island-based bangle brand for breach of contract.
Sterling, a wholly owned subsidiary of Signet Jewelers Ltd., and Alex and Ani inked an agreement in August 2015 to do a test run of the brand’s bangles in about 100 Jared stores.
Under
Alex and Ani’s sales terms, Sterling was allowed to sell its bangles at particular brick-and-mortar Jared the Galleria of Jewelry stores but was barred from employing “certain discounting strategies,” which included both marking down the bangles and selling them at any of the company’s outlet stores.
The merchandise didn’t move for Sterling, with the retailer stating in its lawsuit that, “because of the Alex and Ani sales terms, Sterling encountered difficulty selling the products and sales of the products soon began underperforming and continued to underperform into 2016.”
Sterling also stated in the suit that Alex and Ani’s “ongoing concerns about possible negative effect on its brand” prevented it from selling its backlog of inventory to a third-party seller.
Between this and the restrictions on discounting, the retailer was sitting on as much as $6 million of Alex and Ani inventory at one point.
In July 2016, about a year after the initial agreement was reached, Sterling and the bangle brand reached an agreement whereby Alex and Ani would buy back $3 million in merchandise.
The following month, Sterling returned the first shipment of jewelry, worth nearly $900,000. Alex and Ani accepted the shipment, and a company representative told Sterling it would get its money as soon as the shipment was processed.
More than a year later, Sterling still has not received its money for the first shipment, court papers state, nor has Alex and Ani repurchased the rest of the $3 million in merchandise in the agreement.
At the end of August 2016, Sterling terminated its agreement with Alex and Ani, then attempted to “mitigate its damages” by discounting the Alex and Ani jewelry so the retailer could move it, but was hit with multiple cease-and-desist letters by Alex and Ani, which were “wrongfully claiming” Sterling was violating their agreement.
Sterling is seeking about $2.6 million in damages plus interest and attorneys’ fees, as set forth in the 2015 agreement.
Alex and Ani’s attorney, Mark J. Geragos, of Los Angeles law firm Geragos & Geragos, said Wednesday that his client and Sterling Jewelers already have engaged in “very cordial and informal” talks, and he expects the lawsuit will end up getting dismissed quickly.
Sterling Jewelers Inc. originally filed suit against Alex and Ani LLC in the Court of Common Pleas for Summit County, Ohio, the county where Signet is headquartered, in November.
The case was moved to federal court in December at Alex and Ani’s request.
The merchandise didn’t move for Sterling, with the retailer stating in its lawsuit that, “because of the Alex and Ani sales terms, Sterling encountered difficulty selling the products and sales of the products soon began underperforming and continued to underperform into 2016.”
Sterling also stated in the suit that Alex and Ani’s “ongoing concerns about possible negative effect on its brand” prevented it from selling its backlog of inventory to a third-party seller.
Between this and the restrictions on discounting, the retailer was sitting on as much as $6 million of Alex and Ani inventory at one point.
In July 2016, about a year after the initial agreement was reached, Sterling and the bangle brand reached an agreement whereby Alex and Ani would buy back $3 million in merchandise.
The following month, Sterling returned the first shipment of jewelry, worth nearly $900,000. Alex and Ani accepted the shipment, and a company representative told Sterling it would get its money as soon as the shipment was processed.
More than a year later, Sterling still has not received its money for the first shipment, court papers state, nor has Alex and Ani repurchased the rest of the $3 million in merchandise in the agreement.
At the end of August 2016, Sterling terminated its agreement with Alex and Ani, then attempted to “mitigate its damages” by discounting the Alex and Ani jewelry so the retailer could move it, but was hit with multiple cease-and-desist letters by Alex and Ani, which were “wrongfully claiming” Sterling was violating their agreement.
Sterling is seeking about $2.6 million in damages plus interest and attorneys’ fees, as set forth in the 2015 agreement.
Alex and Ani’s attorney, Mark J. Geragos, of Los Angeles law firm Geragos & Geragos, said Wednesday that his client and Sterling Jewelers already have engaged in “very cordial and informal” talks, and he expects the lawsuit will end up getting dismissed quickly.
Sterling Jewelers Inc. originally filed suit against Alex and Ani LLC in the Court of Common Pleas for Summit County, Ohio, the county where Signet is headquartered, in November.
The case was moved to federal court in December at Alex and Ani’s request.
More on Majors
The Latest
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
