Independents

This North Carolina Jeweler Is Passing the Torch

IndependentsApr 28, 2026

This North Carolina Jeweler Is Passing the Torch

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gregory's Jewelers storefront
Gregory Jewelers’ owners are preparing to retire. (Image courtesy of Gregory Jewelers’ Facebook page)
Morganton, N.C.—The owners of Gregory Jewelers in Morganton, North Carolina, are ready to retire and pass the torch to a new owner.

The jeweler was established in 1948 by Lavone Gregory, whose family operated the business for decades.

Darwin Wilder purchased the business in 2017 after working for the previous owners for many years.

He got his start in the jewelry business in 1982, earning his Graduate Gemologist diploma from GIA and his AGS Certified Gemologist diploma.

Darwin, 65, alongside his wife Debbie, 68, have run the business together for nearly a decade, but they’re now ready to retire.

“It’s not from lack of business at all. It simply was just time for us to retire and be able to do something,” said Darwin in an interview with National Jeweler.

Former owner Steven L. Gregory died earlier this month. While his passing didn’t factor into this decision, Darwin said he was in full support of the couple retiring and taking some time for themselves.

While business is booming, the couple is ready to enjoy their golden years.

“We’ll be able to do some things while we’re still able to,” he said.

They plan to travel to state parks and to Michigan to see their family, with their 10th grandchild on the way this fall.

The pair plans to stay in Morganton. They chose the town because they love the Great Smoky Mountains and it seemed to be the perfect spot to live and retire.
 
 Related stories will be right here … 

“We thank you for the many years of loyal patronage, for supporting our local family business, and the privilege of sharing in all the happy occasions that are conveyed with a beautiful piece of fine jewelry from Gregory Jewelers,” said the jeweler in a letter to its customers.

Rather than closing the doors, the couple wanted to find a buyer to continue running the store.

While the deal is still in the works, the buyer is someone Darwin has worked with for several years, with more details to follow. 

The buyer initially said they didn’t want the store, Darwin said, in the hopes the couple would stay just a little longer.

Retiring is a bittersweet moment for the two, particularly not seeing their customers on a regular basis.

“We’ve seen five generations of people come through,” he said. “The people coming in are your friends. If they’re not when they come in, we hope they are before they leave.”

Beginning today through May 2, the store is hosting a going-out-of-business sale. 

The Latest

Alex Consani in Pandora Talisman campaign
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.

Stock image of loose polished diamonds
SourcingAug 27, 2026
OFAC Renews License Allowing Import of ‘Grandfathered’ Russian Diamonds

General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

Counterfeit Cartier Love bracelet
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit Jewelry

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Kate Spade Movado watches
FinancialsAug 27, 2026
Movado’s Q2 Sales Up As Younger Consumers Take Interest in Watches

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

Weekly QuizAug 27, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Retrouvaí flying pig signet ring
SurveysAug 26, 2026
5 Jewelry Insights From The RealReal’s Resale Report

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

AGTA 17th edition gemstone information manual
Lab-GrownAug 26, 2026
AGTA Now Requiring Members to Call Lab-Grown Gems ‘Synthetic’

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Hand pushing a shopping cart
SurveysAug 26, 2026
Consumer Confidence Dips in August Amid Anticipatory Anxieties

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Boucheron Goutte Eternity Question Mark
TrendsAug 26, 2026
Boucheron’s New Campaign Celebrates Its ‘Question Mark’ Necklaces

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

Harry Winston Rare Jewels of the World
Events & AwardsAug 26, 2026
Harry Winston Exhibition to Open in Shanghai

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Alnesha Bianca Handy and James Arthur Graves Graham Jr.
CrimeAug 25, 2026
Florida Woman Scammed Out of $1.5M in Jewelry, Precious Metals

Two suspects have been arrested in connection with the complex phone scam.

Technology Therapy Group Founder and CEO Jennifer Shaheen
ColumnistsAug 25, 2026
Proof Before Purchase: The Gen Z Way to Buy

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

SSEF logo
Events & AwardsAug 25, 2026
SSEF Opens 2026 Applications for Gemology Education Scholarships

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

Brent Neale x Blackberry Farm Blackberry Pendants
TrendsAug 25, 2026
Brent Neale Celebrates Blackberry Farm’s Anniversary With Jewelry

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

Genna Zimmer Reeds Jewelers
EditorsAug 24, 2026
Q&A: Reeds Jewelers VP Genna Zimmer on 80 Years in Business

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

Rio Grande Metalwerx Argentium Silver leaves
Events & AwardsAug 24, 2026
Rio Grande, MetalWerx Host Argentium Silver Workshop

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

Jewelry at JIS Miami
Events & AwardsAug 24, 2026
JIS Miami Opens Fall 2026 Registration

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

Francesca Villa Empress Joséphine Necklace
CollectionsAug 24, 2026
Francesca Villa Honors Napoleon, His Empresses In New Capsule

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

Lianna Carter, Lauren Edwards, Thomas Koslowski, Erin Perry, Heran Wang
Events & AwardsAug 20, 2026
MJSA Education Foundation Names 5 Scholarship Winners

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The Plumb Club 2026-2027 Executive Committee and Board Members
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 Board

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy