CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
MajorsJan 27, 2017
Target Teams Up with BaubleBar
SugarFix by Baublebar is the new fashion jewelry line launching exclusively at Target this Tuesday.
All of the pieces in the new line from BaubleBar and Target retail for under $30.
New York--BaubleBar has created a new line of wallet-friendly costume jewelry that will be available exclusively on Target’s website and approximately 900 of its stores, beginning this Tuesday.
Called SugarFix by Baublebar, the range is comprised of 180 styles, all priced under $30. Each month, the ongoing collaboration will add new styles to its selection.
The collection focuses on trendy items like chokers, statement earrings and bib necklaces, and features bright color combinations and bold plastic baubles.
“We named the line SugarFix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”
Yacobovsky launched e-commerce fashion jewelry website BaubleBar in 2011 with co-founder Amy Jain.
This isn’t the first major partnership for the savvy brand, which is able to move product from production to sales in as little as four weeks. BaubleBar is also available at Nordstrom, Bloomingdale’s and Anthropologie.
While the new line with BaubleBar is costume jewelry, Target also is a big seller of fine jewelry. The retailer sold an estimated $490 million in fine jewelry and watches in North America in 2015, ranking No. 14 on National Jeweler’s 2016 State of the Majors list of $100 Million Supersellers.
Called SugarFix by Baublebar, the range is comprised of 180 styles, all priced under $30. Each month, the ongoing collaboration will add new styles to its selection.
The collection focuses on trendy items like chokers, statement earrings and bib necklaces, and features bright color combinations and bold plastic baubles.
“We named the line SugarFix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”
Yacobovsky launched e-commerce fashion jewelry website BaubleBar in 2011 with co-founder Amy Jain.
This isn’t the first major partnership for the savvy brand, which is able to move product from production to sales in as little as four weeks. BaubleBar is also available at Nordstrom, Bloomingdale’s and Anthropologie.
While the new line with BaubleBar is costume jewelry, Target also is a big seller of fine jewelry. The retailer sold an estimated $490 million in fine jewelry and watches in North America in 2015, ranking No. 14 on National Jeweler’s 2016 State of the Majors list of $100 Million Supersellers.
More on Majors
The Latest
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
