Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
MajorsJan 27, 2017
Target Teams Up with BaubleBar
SugarFix by Baublebar is the new fashion jewelry line launching exclusively at Target this Tuesday.
All of the pieces in the new line from BaubleBar and Target retail for under $30.
New York--BaubleBar has created a new line of wallet-friendly costume jewelry that will be available exclusively on Target’s website and approximately 900 of its stores, beginning this Tuesday.
Called SugarFix by Baublebar, the range is comprised of 180 styles, all priced under $30. Each month, the ongoing collaboration will add new styles to its selection.
The collection focuses on trendy items like chokers, statement earrings and bib necklaces, and features bright color combinations and bold plastic baubles.
“We named the line SugarFix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”
Yacobovsky launched e-commerce fashion jewelry website BaubleBar in 2011 with co-founder Amy Jain.
This isn’t the first major partnership for the savvy brand, which is able to move product from production to sales in as little as four weeks. BaubleBar is also available at Nordstrom, Bloomingdale’s and Anthropologie.
While the new line with BaubleBar is costume jewelry, Target also is a big seller of fine jewelry. The retailer sold an estimated $490 million in fine jewelry and watches in North America in 2015, ranking No. 14 on National Jeweler’s 2016 State of the Majors list of $100 Million Supersellers.
Called SugarFix by Baublebar, the range is comprised of 180 styles, all priced under $30. Each month, the ongoing collaboration will add new styles to its selection.
The collection focuses on trendy items like chokers, statement earrings and bib necklaces, and features bright color combinations and bold plastic baubles.
“We named the line SugarFix by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said BaubleBar co-founder Daniella Yacobovsky. “We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.”
Yacobovsky launched e-commerce fashion jewelry website BaubleBar in 2011 with co-founder Amy Jain.
This isn’t the first major partnership for the savvy brand, which is able to move product from production to sales in as little as four weeks. BaubleBar is also available at Nordstrom, Bloomingdale’s and Anthropologie.
While the new line with BaubleBar is costume jewelry, Target also is a big seller of fine jewelry. The retailer sold an estimated $490 million in fine jewelry and watches in North America in 2015, ranking No. 14 on National Jeweler’s 2016 State of the Majors list of $100 Million Supersellers.
More on Majors
The Latest
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
Weekly QuizOct 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
TrendsOct 01, 2026
Amanda’s Style File: October’s Color Range This roundup of birthstone jewelry for October features vibrant tourmalines and opals with personality.
SourcingSep 30, 2026
Botswana’s President, De Beers CEO Say Diamond Demand Is RecoveringPresident Duma Boko spoke at back-to-back events in the city last week, touting Botswana’s stability and the diamond “bounceback.”
CollectionsSep 30, 2026
Oscar Heyman’s Holiday Book Is ‘A Living Archive’ The catalog showcases 112 new, one-of-a-kind pieces amid highlights from the jeweler’s historic archive.
SourcingSep 30, 2026
Gemfields Posts $98.5M Loss, Writes Down Value of Ruby MineIts Montepuez Ruby Mining operation in Mozambique, which is not yielding enough high-quality rubies, has taken a $125 million hit.
SurveysSep 30, 2026
Consumer Confidence Falls to 12-Year Low in SeptemberThose surveyed were worried about the present and the future, with write-in responses mentioning high oil and gas prices.
Events & AwardsSep 30, 2026
Jewelers of America, JA New York to Host Networking EventThe event will take place on the evening of Oct. 26 in New York City.
