Supplier BulletinApr 24, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeNov 30, 2018
4 Security Precautions to Take This Holiday Season
They include sticking to advertised opening and closing times and being wary when large groups enter the store.
New York—Jewelers Security Alliance President John J. Kennedy doesn’t like to talk about it, but there are certain categories of jewelry crime that drop during the holidays.
Store owners, generally, have additional security and more help on the floor. Stores and malls are more crowded, making it harder for smash-and-grab robbers to flee.
But crowded stores, long hours and general confusion open the door for increased incidences of other crimes, including jewelry theft—particularly distraction thefts—and credit card fraud.
Below, Kennedy gave National Jeweler four thoughts on ways jewelers can protect themselves this holiday season.
1. When taking a credit card, ask for extra ID.
When accepting a credit card, particularly from a new customer, Kennedy advises asking for a second piece of identification in addition to the customer’s driver’s license.
Examine it carefully and ensure all the information matches up and makes sense. If the person processing the transaction still isn’t sure, then don’t hesitate to ask for a third piece of ID.
Kennedy said jewelers should be particularly vigilant when accepting credit cards for high-end watches, as these seem to be the product of choice, so to speak, for those looking to commit credit card fraud.
2. Follow opening and closing protocols; take out merchandise and put it away under secure conditions.
Many retailers extend their hours during the holiday season, often staying open longer in the evenings to accommodate as many shoppers as possible.
There’s no problem with stores varying their hours around the holiday season, but jewelers should not open when they’re not ready to open or close before it’s time, Kennedy cautions.
If the store is posted to stay open until 10 p.m., then employees shouldn’t be opening showcases and pulling out merchandise at 9:30 to “get it done” and get home.
“Stuff is out, showcases are open … it’s just more vulnerable,” Kennedy said.
He also advises against letting customers in after hours, unless they are known to the store owner and/or its employees.
“If you close at 9 and somebody knocks on the door at 9:15, don’t let them in. If they’re a regular customer, that’s OK, but we see incidences of people trying to get in after hours or before hours to rob the store,” trying to hit jewelers when they’re not fully staffed and merchandise is out of the cases, Kennedy said.
3. Be wary of big groups.
Kennedy
said members of the nomadic ethnic group Roma, also known as Gypsies, continue to commit distraction thefts at stores nationwide.
One of the most recent incidences of jewelry theft happened at a store in Aurora, Colorado. Nine people entered the store together and eight of them kept one of the owners occupied while the other crouched down, waddled through an open gate to the back of the store and cleaned out the safe, which also was open.
He said jewelers should be on guard if three or more people enter the store together.
In addition, showcases and safes should always be locked, and product should not be left out on the counter.
4. Educate part-time and seasonal help.
Anyone brought on as an extra hand around the holiday season needs the same security rundown that full-time employees receive.
In addition, jewelers need to make sure they have proper insurance coverage for all the merchandise they have in their stores during the holidays.
Meanwhile, in addition to these tips, National Jeweler also asked Kennedy about a press release the National Retail Federation issued in mid-November stating that losses from organized retail theft reached an all-time high last year.
He said that while in the jewelry industry there are gangs who pull off rooftop burglaries, smash-and-grabs and jewelry thefts by groups like the Roma mentioned above, they are not top-down organizations with one leader. They are more often cells of loosely affiliated people.
“In the general retail industry, it (organized retail theft) is massive. In the jewelry industry, it’s more targeted and particular. I just don’t see it as the same thing.”
He also pointed out that crime in the jewelry industry in general has been on the decline in recent years.
One of the most recent incidences of jewelry theft happened at a store in Aurora, Colorado. Nine people entered the store together and eight of them kept one of the owners occupied while the other crouched down, waddled through an open gate to the back of the store and cleaned out the safe, which also was open.
He said jewelers should be on guard if three or more people enter the store together.
In addition, showcases and safes should always be locked, and product should not be left out on the counter.
4. Educate part-time and seasonal help.
Anyone brought on as an extra hand around the holiday season needs the same security rundown that full-time employees receive.
In addition, jewelers need to make sure they have proper insurance coverage for all the merchandise they have in their stores during the holidays.
Meanwhile, in addition to these tips, National Jeweler also asked Kennedy about a press release the National Retail Federation issued in mid-November stating that losses from organized retail theft reached an all-time high last year.
He said that while in the jewelry industry there are gangs who pull off rooftop burglaries, smash-and-grabs and jewelry thefts by groups like the Roma mentioned above, they are not top-down organizations with one leader. They are more often cells of loosely affiliated people.
“In the general retail industry, it (organized retail theft) is massive. In the jewelry industry, it’s more targeted and particular. I just don’t see it as the same thing.”
He also pointed out that crime in the jewelry industry in general has been on the decline in recent years.
More on Crime
The Latest
EditorsApr 24, 2025
Q&A: Wolf’s CEO Talks U.S. ExpansionSimon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.
IndependentsApr 24, 2025
Longtime Iowa Jeweler Herman Ginsberg Dies at 99 A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.
Brought to you by
Protect Your Customers and Your BusinessThe risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.
FinancialsApr 24, 2025
Charles & Colvard Delisted From Nasdaq Due to NoncomplianceThe company failed to file its quarterly reports in a timely manner.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 24, 2025
Young Diamantaires Transition to NonprofitThe organization also announced its board of directors.
TrendsApr 24, 2025
Amanda’s Style File: So CharmingCharms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.
MajorsApr 23, 2025
Bulgari Doubles Size of Jewelry Factory in ItalyLocated in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.
Events & AwardsApr 23, 2025
PDPaola Creative Director Wins FGI’s ‘Rising Star’ AwardPaola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.
AuctionsApr 23, 2025
Rare Custom Rolex Daytona Heads to AuctionA platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.
MajorsApr 23, 2025
David Yurman’s New Campaign Stars Carmelo Anthony, Jaylen BrownThe basketball stars wear men’s jewelry from the “Curb Chain” collection.
MajorsApr 22, 2025
Zales’ Rebrand Takes Playful Approach to Fine JewelryThe Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.
AuctionsApr 22, 2025
Christie’s to Auction JAR Jewelry CollectionThe 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.
ColumnistsApr 22, 2025
The PR Adviser: Building Buzz Through Word of MouthLilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.
GradingApr 22, 2025
Avi Levy Is GCAL By Sarine’s New Chief Growth OfficerGCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.
IndependentsApr 22, 2025
Brinker’s Jewelers Acquires Fellow IndependentThe Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.
Events & AwardsApr 21, 2025
An Exhibition Exploring the History of Cartier Is Now on Display“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.
IndependentsApr 21, 2025
New York Jeweler to Close After 111 YearsVan Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.
IndependentsApr 21, 2025
IJO Names New Director of Vendor Relations, Merchandise StrategyIndustry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
Events & AwardsApr 21, 2025
Jewelers of Louisiana, Mississippi Jewelers Association to Co-Host ConventionThe two organizations will hold the educational event together this fall in Mississippi.
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
CollectionsApr 18, 2025
Piece of the Week: Dukachi’s ‘Easter Bread’ PendantThe Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
CollectionsApr 17, 2025
John Hardy, Athena Calderone Partner on Art Deco Decor-Inspired CollectionInterior designer Athena Calderone looked to decor from the 1920s and 1930s when crafting her first fine jewelry collection.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
