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EditorsApr 02, 2008
Color conspiracy theory
Are vibrant shades of blue, orange, pink and green compelling you to whip out your credit card and spend, despite daily reports on the country's economic crisis? In a recent article on color therapy, a trend specialist, a market analyst...
Are vibrant shades of blue, orange, pink and green compelling you to whip out your credit card and spend, despite daily reports on the country's economic crisis?
In a recent article on color therapy, a trend specialist, a market analyst and a researcher divulged manufacturers' plans to boost sales by rendering consumers senseless with bold and bright hues. Actually, the article's contributors described this season's color trend as a strategic effort to change the mood of consumers concerned about the big "R."
Bearing in mind that this news came from professional industry watchers, not actual manufacturers, I'm not so sure I believe it.
Yet, I've noticed a recent splash of color in jewelry, clothing, electronics and home products. However, I didn't view it as a conspiracy to impair my sight (and judgment) to the point where price tags become illegible but products remain irresistible. I simply thought it's spring, color has made a comeback from last season's shades of gray, and I like it.
So the next time I see enameled bangles in vivid colors, or sapphires and emerald earrings, do I call out the manufacturer's attempts at mind control, put on my blue-blocking shades and run out of the store? Or do I simply recognize a seasonal shift in the color trend and decide if it's an economically feasible purchase?
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