In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
What You Might Have Missed: Kim K., A Shiny New Campaign
Coverage of the Kim K. robbery, best-selling bridal, and the new campaign promoting diamonds were among the most popular articles on National Jeweler last week.

New York--Coverage of the Kim K. robbery and the new campaign promoting diamonds were among the most popular articles on National Jeweler last week.
1. What We Can Learn from the Kim Kardashian Jewelry Heist
The robbery of the reality star in Paris shines a light on the dangers of over-sharing on social media.
2. Costco Ordered to Pay Damages in Tiffany Case
The initial verdict in the case was for Costco to pay $5.5 million in unlawful profits to the venerable jeweler for selling rings labeled “Tiffany” that weren’t made by Tiffany & Co.
3. Imagine Bridal’s Top 10 Best-Selling Styles
The brand’s most popular wedding-related rings include a mix of halo styles and eternity bands.
4. What the New Campaign Promoting Diamonds Looks Like
Last week, the Diamond Producers Association revealed the first two commercials in “Real is Rare,” the new generic marketing campaign intended to stoke demand for diamonds among millennials.
5. The Forecast for the Holiday Season: Merry and Bright no photo for this one
The NRF and Deloitte both predicted that sales will increase about 4 percent while PricewaterhouseCoopers shared an even more bullish outlook.
The Latest

The jeweler has partnered with Jenner’s 818 Tequila brand to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.


The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.

Longtime industry executive Beth Miller has taken on the role.

The brooch was owned by Virginia Fortune Ryan Ogilvy, who served as a lady of the bedchamber to Queen Elizabeth II for nearly 50 years.

Jamie Cygielman will take on the role on Aug. 24.

Moore, Polly’s husband, is remembered as a family man with an easygoing spirit and a love for sports and the outdoors.

Duvall O’Steen and Jen Cullen Williams share the best ways to display, present, and explain colored gemstones to younger customers.

The mid-year conference for jewelry and watch appraisers will take place Sept. 5-6 on Zoom.

Honest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.





















