The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
Gearing up for a test run
Hello again, it's Michelle Graff, National Jeweler diamond editor and world's most inconsistent (but, in my defense, extremely busy) blogger. In my last blog posting back in February, I did a roundup of the many varied and somewhat ridiculous diamond...
Hello again, it's Michelle Graff, National Jeweler diamond editor and world's most inconsistent (but, in my defense, extremely busy) blogger.
In my last blog posting back in February, I did a roundup of the many varied and somewhat ridiculous diamond products now on the market.
Since that time, diamond manufacturers haven't disappointed.
There's the diamond-encrusted mouse figurine from Diamond Trading Co. sightholder Lazare Kaplan.
According to press reports, The Mouse, as it is creatively named, was going to be auctioned off in Malaysia, with bids starting at $20,000 for the 12.36-carat figurine. The Mouse is a display piece that doubles as a brooch and is made using 563 round diamonds, as well as pink diamonds on the rodent's ears, feet and the tip of its tail.
It's 18-karat yellow gold with a silver base and has been dubbed, "the world's largest diamond mouse," as if there were a number of contenders vying for this title. Imagine how quickly the world's largest diamond-studded elephant or blue whale would trump The Mouse.
In addition to The Mouse, I've found the perfect use for the $20,000 iPhone case I blogged about back in February: storing the world's most expensive iPhone.
Priced at $176,400 and designed by Austrian jeweler Peter Aloisson, the iPhone Princess Plus is studded with 318 diamonds weighing 17.75 carats and has an 18-karat gold rim.
Alas, a Russian businessman purchased the iPhone earlier this year, according to news reports, dashing my dream of owning this magnificent phone-case combo.
Do you think he bought the $20,000 case to go along with it?
Next, I move on to hair and body care, with plans to actually test some of these products that claim to give your body and/or locks a diamond-like sparkle.
I recently wrote Nivea Corp. to request product samples of its Diamond Gloss hair-care line. You can see the entire line for yourself here.
The site enables you to watch a movie on hair care and use of the products, in case shampooing or hairspray confuse you.
I expect to be blinding men in New York City with my shiny, super-lusturous hair.
Stay tuned!
The Latest

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Submit your pieces for a chance to win in this year's competition.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.


Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

The exhibition will feature more than 100 drawings of stained-glass lampshades, windows, and more, many created by women and émigrés.

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Sponsored by American Gem Trade Association

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

The lab-grown diamond jewelry brand’s newest boutique is in Westfield Valley Fair in Santa Clara, California.

The gemstone supplier and manufacturer acquired the remarkable 104-gram Zambian emerald at Gemfields’ auction in May.

Two suspects offered to trade the woman a “winning” lottery ticket for her jewelry.

Finsch has been in business rescue since May, and owner Petra Diamonds said it sees no viable path forward for the mine.

Michel Patrick DeSalles was sentenced after pleading guilty to the 2017 murder of Omid Gholian, who owned a jewelry store in Manhattan.























