Events & Awards

Geneva Watch Show Pivots to Online-Only Format

Events & AwardsNov 20, 2020

Geneva Watch Show Pivots to Online-Only Format

Watches & Wonders Geneva canceled its in-person show slated for April 2021, while the show formerly known as Baselworld is still set to go on.

20201120_Watches_Wonders_header.jpg
New watches introduced at Watches & Wonders Geneva 2020, which was held online because of the coronavirus pandemic. COVID-19 has forced show organizers to move the 2021 edition online as well.

Geneva—Watches & Wonders Geneva, the show formerly known as SIHH and slated to take place next April, is moving to an all-virtual event, organizers announced earlier this week.

The exhibitor committee of Watches & Wonders Geneva made the call to cancel the live event, citing “uncertainty amid the current health crisis.”

COVID-19 numbers across the globe are climbing right now, as a number of countries find themselves battling a second wave of the coronavirus.

The Centers for Disease Control and Prevention currently includes Switzerland on its list of countries to which nonessential travel should be avoided, noting the risk of contracting COVID-19 there is high and medical resources are limited.

Watches & Wonders Geneva, scheduled for April 7-13, will take place entirely on an upgraded version of the same website used for the digital show this past spring. Upgrades will include live streaming and chat functions.

Show organizers said all the brands scheduled to exhibit at the Palexpo for the physical show will be present online, and they invite other brands to take part in the digital show as well, ramping up for what organizers said will be “the biggest watch event ever held in Geneva” in 2022.

News that Watches & Wonders is moving online raises questions about the other watch shows slated to be held in Switzerland next April.

Heavyweights Rolex, Tudor, Patek Philippe, Chanel and Chopard said in April they were leaving Baselworld and would launch a new trade show in Geneva held concurrently with Watches & Wonders.

When asked about the 2021 show Thursday, a spokesperson for one of the participating brands said plans are “still in the works.”

Baselworld is no more, but the show MCH Group launched in its wake, HourUniverse, was also set to take place next April.

As of Thursday, MCH Group said it still intends to launch HourUniverse’s digital platform in February and hold an in-person show in April.

The company said it will issue 100 percent refunds to exhibitors if COVID-19 forces it to cancel the show.

MCH Group also said it is “confident” it will be able to acquire the minimum number of exhibitors, 250, needed to move forward with HourUniverse.

The Latest

Tiffany & co diamond ring
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online Sale

The highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.

AGTA GemFair Tucson
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029

The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.

Tom Heap
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, Watches

Former Sotheby’s executive Tom Heap has taken on the London-based role.

GIA iD100®
Brought to you by
Protect Your Customers and Your Business

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

NYPD robbery media
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery Suspects

The group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.

Weekly QuizMar 19, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Georgia May Jagger in Tommy Hilfiger campaign
FinancialsMar 23, 2026
Movado’s Q4 Sales Rise As Demand Grows From Younger Shoppers, Women

Movado CEO Efraim Grinberg noted continued strength in the fashion watch and accessible luxury segments in the U.S.

Marco Bicego Art of Craft Campaign Imagery
TrendsMar 23, 2026
Marco Bicego’s New Campaign Showcases ‘The Art of Craft’

After celebrating 25 years in 2025, the campaign marks a new chapter for the jewelry brand with the message that “Identity Creates Value.”

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Macy’s New York City Herald Square flagship
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’s

Plus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.

Jwaneng Diamond
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ Diamond

The flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.

Tiffany & Co.’s Three Jean Schlumberger for Tiffany & Co. Archives Brooches
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars Win

Costume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.

Women wearing Zales jewelry
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen Banner

The jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.

Hand holding shopping bags
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026

From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.

26.36 carat round brilliant cut white diamond
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at Auction

The historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.

JCK Rocks Nelly Graphic
Events & AwardsMar 19, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.

Lady Wardington and diamond-clip brooch
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161K

The model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.

My Next Question Episode 3 guest Johnny Nelson
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny Nelson

Fresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.

Lucara blue diamond
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue Diamond

The “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.

Stuller The Basics of Jewelry
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book

“The Basics of Jewelry” has been updated to include modern topics and visuals.

Mark and Candy Udell on stage at the 2026 Gem Awards
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards

Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.

Winter Tourmaline
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’

The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.

Natalie Portman in Tiffany & Co. Jewelry
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New Ambassador

The Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.

Jean-Marc Duplaix
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEO

The organizational change follows Kering’s promise of a transformation after declining sales in 2025.

Anne Hathaway and Rose Byrne
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After Another

Natalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.

Tag Heuer CEO Béatrice Goasglas
WatchesMar 16, 2026
TAG Heuer Has a New CEO

Béatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.

Ben Bridge Jeweler Honolulu boutique
IndependentsMar 16, 2026
Ben Bridge Debuts New Honolulu Boutique

The store features the first in-store build for the jeweler’s in-house “Bella Ponte” bridal brand.

Bonhams fine jewelry Paris
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels

The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy