Events & Awards

Geneva Watch Show Pivots to Online-Only Format

Events & AwardsNov 20, 2020

Geneva Watch Show Pivots to Online-Only Format

Watches & Wonders Geneva canceled its in-person show slated for April 2021, while the show formerly known as Baselworld is still set to go on.

New watches introduced at Watches & Wonders Geneva 2020, which was held online because of the coronavirus pandemic. COVID-19 has forced show organizers to move the 2021 edition online as well.

Geneva—Watches & Wonders Geneva, the show formerly known as SIHH and slated to take place next April, is moving to an all-virtual event, organizers announced earlier this week.

The exhibitor committee of Watches & Wonders Geneva made the call to cancel the live event, citing “uncertainty amid the current health crisis.”

COVID-19 numbers across the globe are climbing right now, as a number of countries find themselves battling a second wave of the coronavirus.

The Centers for Disease Control and Prevention currently includes Switzerland on its list of countries to which nonessential travel should be avoided, noting the risk of contracting COVID-19 there is high and medical resources are limited.

Watches & Wonders Geneva, scheduled for April 7-13, will take place entirely on an upgraded version of the same website used for the digital show this past spring. Upgrades will include live streaming and chat functions.

Show organizers said all the brands scheduled to exhibit at the Palexpo for the physical show will be present online, and they invite other brands to take part in the digital show as well, ramping up for what organizers said will be “the biggest watch event ever held in Geneva” in 2022.

News that Watches & Wonders is moving online raises questions about the other watch shows slated to be held in Switzerland next April.

Heavyweights Rolex, Tudor, Patek Philippe, Chanel and Chopard said in April they were leaving Baselworld and would launch a new trade show in Geneva held concurrently with Watches & Wonders.

When asked about the 2021 show Thursday, a spokesperson for one of the participating brands said plans are “still in the works.”

Baselworld is no more, but the show MCH Group launched in its wake, HourUniverse, was also set to take place next April.

As of Thursday, MCH Group said it still intends to launch HourUniverse’s digital platform in February and hold an in-person show in April.

The company said it will issue 100 percent refunds to exhibitors if COVID-19 forces it to cancel the show.

MCH Group also said it is “confident” it will be able to acquire the minimum number of exhibitors, 250, needed to move forward with HourUniverse.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Recorded WebinarsJan 14, 2022
Watch: What Will 2022 Bring?

Sherry Smith, Peter Smith and Edahn Golan join Editor-in-Chief Michelle Graff and try to answer the question, how long will the party last?

EditorsJan 14, 2022
See a Few of Betty White’s Best Jewelry Looks

Editor-in-Chief Michelle Graff celebrates the Golden Girl’s jewelry style ahead of what would’ve been her 100th birthday.

TrendsJan 14, 2022
All About Megan Fox’s Engagement Ring from Machine Gun Kelly

Designed by Stephen Webster, it’s a ring-stack take on the toi et moi style.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

GradingJan 14, 2022
GIA Names Anna Martin SVP for Institute, Industry Relations

She previously served as its senior vice president of business development and beneficiation.

Weekly QuizJan 13, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
TrendsJan 14, 2022
Piece of the Week: Made by Malyia’s Plunging Ocean Wave Hoops

Combining thoughtful design and wearability, they were a standout of 2021.

SourcingJan 13, 2022
Part of the Red Beryl Mine Is Producing Again, One Owner Says

Red Emerald Inc., which is under new ownership, started mining at the Utah site last spring.

Brought to you by
Rare & Forever Can Help You Tell A New Story At The Counter And Close More Sales!

A.I. technology is revolutionizing the jewelry business through more accurate and consistent diamond grading.

MajorsJan 13, 2022
Robbins Brothers’ Management Buys Back Company

The jewelry store chain was sold to a private equity firm as part of bankruptcy proceedings in 2009.

×