Events & Awards

AGTA Says Tucson GemFair 2021 Is a Go, For Now

Events & AwardsNov 09, 2020

AGTA Says Tucson GemFair 2021 Is a Go, For Now

The American Gem Trade Association will implement several health and safety protocols at the trade show, which is slated for Feb. 2-7.

20201109_Tucson-show.jpg
A shot from the 2020 AGTA GemFair Tucson show floor (Image courtesy of AGTA)

Dallas—The American Gem Trade Association still plans to hold GemFair Tucson 2021.

AGTA CEO Doug Hucker confirmed to National Jeweler that the organization, as of now, is moving forward with plans to host the trade show next year, slated for Feb. 2-7 at the Tucson Convention Center.

They had to submit an application to the Pima County Health Department to hold the event given the current circumstances, Hucker said, which is pending approval, but he added that, barring any “impossible objections” from the department, “we plan on having the show.”

The event will have many protocols in place to protect exhibitors and attendees, like temperature checks, masks, social distancing, one-way aisles with directional signage, plexiglass barriers at booths, registration and guest services, and enhanced cleaning procedures.

A full list of the safety protocols and procedures for GemFair Tucson 2021 can be found on the AGTA website.

The organization hasn’t added hotel information to its website yet so people don’t make reservations until they receive final approval on the show, Hucker said, but they expect to have it up soon.

A lot could change before February, though, and AGTA will continue to monitor and asses the situation, including an upcoming board meeting in which they will discuss the show, and be in communication with exhibitor members and interested attendees. 

“No one is super confident that we’re going to be able to just not worry about it. We’re trying to be as positive as we possibly can,” Hucker told National Jeweler.

“We’re not going to do anything that is going to subject our members, customers or attendees at the show to health problems. We don’t want people coming in and getting sick. If we can put the show on safely and responsibly, which we think we can, we’ll go for it.”

Hucker said they do expect a drop in attendance, in particular from international visitors.

The organization sent out a survey to exhibitors to gauge interest, receiving feedback so far from about 1,700 buyers out of a total 7,000, with results indicating about 53 percent are planning to attend.

The show will be a little smaller physically, with booths shrinking about 2 feet in size to make wider aisles that allow for social distancing. Additionally, exhibitor numbers have, perhaps unsurprisingly, dropped a bit—around 346 planned booths currently, compared with 415 booths during normal years, Hucker said.  

But what

makes their show different from many others that happen in Tucson in late January to early February is that it’s not open to the public, Hucker noted, allowing for greater control and creating less risk of spread within the Tucson community.

The strong public attendance and local aspect of the Tucson Gem and Mineral Show played a large part in the 2021 event’s recent cancellation.

Organizers of the GJX show, another trade-facing event, did not respond to an email inquiry from National Jeweler requesting an update on its 2021 edition.  

However, its website still says: “We are both hopeful and optimistic as we continue with our preparations for the 2021 show. The safety and well-being of our buyers, exhibitors and staff is our top priority. We will follow all CDC, state and federal guidelines that will be in place at that time. As we move forward, we will continue to monitor the situation and keep you informed.”

JCK Events also did not return a request for comment about the status of JCK Tucson, nor did organizers of the Select show. The latter still has information and dates for its 2021 Tucson event posted to its website and Facebook page.

The JOGS Tucson Gem and Jewelry Show also still has its 2021 dates posted, with no information to the contrary.

Some other shows open to the public are still planning their 2021 events as well, including the Pueblo Gem & Mineral Show and the 22nd Street Show, which has changed its floorplan to be in compliance with safety protocols, according to its website.

Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Texas Jewelers Association
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th Anniversary

The association will mark the milestone at its convention next month.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy