ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Events & AwardsNov 09, 2020
AGTA Says Tucson GemFair 2021 Is a Go, For Now
The American Gem Trade Association will implement several health and safety protocols at the trade show, which is slated for Feb. 2-7.
A shot from the 2020 AGTA GemFair Tucson show floor (Image courtesy of AGTA)
Dallas—The American Gem Trade Association still plans to hold GemFair Tucson 2021.
AGTA CEO Doug Hucker confirmed to National Jeweler that the organization, as of now, is moving forward with plans to host the trade show next year, slated for Feb. 2-7 at the Tucson Convention Center.
They had to submit an application to the Pima County Health Department to hold the event given the current circumstances, Hucker said, which is pending approval, but he added that, barring any “impossible objections” from the department, “we plan on having the show.”
The event will have many protocols in place to protect exhibitors and attendees, like temperature checks, masks, social distancing, one-way aisles with directional signage, plexiglass barriers at booths, registration and guest services, and enhanced cleaning procedures.
A full list of the safety protocols and procedures for GemFair Tucson 2021 can be found on the AGTA website.
The organization hasn’t added hotel information to its website yet so people don’t make reservations until they receive final approval on the show, Hucker said, but they expect to have it up soon.
A lot could change before February, though, and AGTA will continue to monitor and asses the situation, including an upcoming board meeting in which they will discuss the show, and be in communication with exhibitor members and interested attendees.
“No one is super confident that we’re going to be able to just not worry about it. We’re trying to be as positive as we possibly can,” Hucker told National Jeweler.
“We’re not going to do anything that is going to subject our members, customers or attendees at the show to health problems. We don’t want people coming in and getting sick. If we can put the show on safely and responsibly, which we think we can, we’ll go for it.”
Hucker said they do expect a drop in attendance, in particular from international visitors.
The organization sent out a survey to exhibitors to gauge interest, receiving feedback so far from about 1,700 buyers out of a total 7,000, with results indicating about 53 percent are planning to attend.
The show will be a little smaller physically, with booths shrinking about 2 feet in size to make wider aisles that allow for social distancing. Additionally, exhibitor numbers have, perhaps unsurprisingly, dropped a bit—around 346 planned booths currently, compared with 415 booths during normal years, Hucker said.
But what
makes their show different from many others that happen in Tucson in late January to early February is that it’s not open to the public, Hucker noted, allowing for greater control and creating less risk of spread within the Tucson community.
The strong public attendance and local aspect of the Tucson Gem and Mineral Show played a large part in the 2021 event’s recent cancellation.
Organizers of the GJX show, another trade-facing event, did not respond to an email inquiry from National Jeweler requesting an update on its 2021 edition.
However, its website still says: “We are both hopeful and optimistic as we continue with our preparations for the 2021 show. The safety and well-being of our buyers, exhibitors and staff is our top priority. We will follow all CDC, state and federal guidelines that will be in place at that time. As we move forward, we will continue to monitor the situation and keep you informed.”
JCK Events also did not return a request for comment about the status of JCK Tucson, nor did organizers of the Select show. The latter still has information and dates for its 2021 Tucson event posted to its website and Facebook page.
The JOGS Tucson Gem and Jewelry Show also still has its 2021 dates posted, with no information to the contrary.
Some other shows open to the public are still planning their 2021 events as well, including the Pueblo Gem & Mineral Show and the 22nd Street Show, which has changed its floorplan to be in compliance with safety protocols, according to its website.
More on Events & Awards
The Latest
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
