ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Events & AwardsNov 09, 2020
AGTA Says Tucson GemFair 2021 Is a Go, For Now
The American Gem Trade Association will implement several health and safety protocols at the trade show, which is slated for Feb. 2-7.
A shot from the 2020 AGTA GemFair Tucson show floor (Image courtesy of AGTA)
Dallas—The American Gem Trade Association still plans to hold GemFair Tucson 2021.
AGTA CEO Doug Hucker confirmed to National Jeweler that the organization, as of now, is moving forward with plans to host the trade show next year, slated for Feb. 2-7 at the Tucson Convention Center.
They had to submit an application to the Pima County Health Department to hold the event given the current circumstances, Hucker said, which is pending approval, but he added that, barring any “impossible objections” from the department, “we plan on having the show.”
The event will have many protocols in place to protect exhibitors and attendees, like temperature checks, masks, social distancing, one-way aisles with directional signage, plexiglass barriers at booths, registration and guest services, and enhanced cleaning procedures.
A full list of the safety protocols and procedures for GemFair Tucson 2021 can be found on the AGTA website.
The organization hasn’t added hotel information to its website yet so people don’t make reservations until they receive final approval on the show, Hucker said, but they expect to have it up soon.
A lot could change before February, though, and AGTA will continue to monitor and asses the situation, including an upcoming board meeting in which they will discuss the show, and be in communication with exhibitor members and interested attendees.
“No one is super confident that we’re going to be able to just not worry about it. We’re trying to be as positive as we possibly can,” Hucker told National Jeweler.
“We’re not going to do anything that is going to subject our members, customers or attendees at the show to health problems. We don’t want people coming in and getting sick. If we can put the show on safely and responsibly, which we think we can, we’ll go for it.”
Hucker said they do expect a drop in attendance, in particular from international visitors.
The organization sent out a survey to exhibitors to gauge interest, receiving feedback so far from about 1,700 buyers out of a total 7,000, with results indicating about 53 percent are planning to attend.
The show will be a little smaller physically, with booths shrinking about 2 feet in size to make wider aisles that allow for social distancing. Additionally, exhibitor numbers have, perhaps unsurprisingly, dropped a bit—around 346 planned booths currently, compared with 415 booths during normal years, Hucker said.
But what
makes their show different from many others that happen in Tucson in late January to early February is that it’s not open to the public, Hucker noted, allowing for greater control and creating less risk of spread within the Tucson community.
The strong public attendance and local aspect of the Tucson Gem and Mineral Show played a large part in the 2021 event’s recent cancellation.
Organizers of the GJX show, another trade-facing event, did not respond to an email inquiry from National Jeweler requesting an update on its 2021 edition.
However, its website still says: “We are both hopeful and optimistic as we continue with our preparations for the 2021 show. The safety and well-being of our buyers, exhibitors and staff is our top priority. We will follow all CDC, state and federal guidelines that will be in place at that time. As we move forward, we will continue to monitor the situation and keep you informed.”
JCK Events also did not return a request for comment about the status of JCK Tucson, nor did organizers of the Select show. The latter still has information and dates for its 2021 Tucson event posted to its website and Facebook page.
The JOGS Tucson Gem and Jewelry Show also still has its 2021 dates posted, with no information to the contrary.
Some other shows open to the public are still planning their 2021 events as well, including the Pueblo Gem & Mineral Show and the 22nd Street Show, which has changed its floorplan to be in compliance with safety protocols, according to its website.
More on Events & Awards
The Latest
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
IndependentsJan 05, 2026
Jeweler Ben Nighthorse Campbell Dies at 92The master jeweler, Olympian, former senator, and Korean War veteran founded the brand Nighthorse Jewelry.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, VirginiaThe retailer is expanding into areas with large Indian and South Asian populations.
MajorsDec 29, 2025
Nanis Opens First Flagship Store The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA MuseumThe new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
