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EditorsMay 05, 2008
Fashion in a flash
Last Christmas, I became obsessed with Amazon.com's Lightening Deals. Like clockwork, I would check the Web site every two hours to see if the next item to go on sale would make a great gift or had a Gold Box...
Last Christmas, I became obsessed with Amazon.com's Lightening Deals. Like clockwork, I would check the Web site every two hours to see if the next item to go on sale would make a great gift or had a Gold Box Price I couldn't refuse. Now the Christmas lights are stored away, Santa's back at the North Pole and I am still checking the deals at least once a day.
Now luxury retail sites such as Gilt, Ideeli, HauteLook and RueLaLa are holding their own versions of timed sales for clothes, jewelry and other accessories, according to an article on on The Wall Street Journal's Web site.
Their members-only offers have become a game to well-to-do shoppers and quite profitable for the luxury e-tailers, some of which decrease overhead costs by not establishing customer service departments.
Ideeli has found yet another way to increase revenue and boost exclusivity. It sends early sale notifications via cell phone to "First Row" members who've paid a $100 fee.
The article's author tested the service and mentioned that the incoming messages arrived at "inopportune times."
I certainly wasn’t surprised to read that she received texts during lunch and dinner. Laid-back, convenient viral-marketing campaigns simply don't exist.
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