“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
2 Major Organizations Want to See What’s on Your Wish List
Jewelers of America and the American Gem Society are coming together to launch a consumer-facing campaign this holiday season called “My Jewelry Wish List.”

New York—Jewelers of America and the American Gem Society are teaming up this fall in an effort to stoke consumer interest in fine jewelry at the end of an arduous year.
The two organizations announced Monday that they will launch a wish list-focused consumer-facing marketing campaign later this month.
Called “My Jewelry Wish List,” the campaign encourages members of industry at all levels to craft wish lists of their own and share the pieces they are coveting with their clients and followers.
It is set to go live Oct. 26 and will be promoted on both the JA and AGS websites, as well as through their respective social media platforms.
The two organizations have created a toolkit for members that includes: website and social media templates, how-to guides and sample social media posts. There’s also a digital “Wish Book,” spotlighting jewelry from JA and AGS members.
In addition, the Wish List campaign has a sweepstakes component for consumers, which will be promoted online as well.
Four winners will receive a gift card to a JA or AGS member jeweler near them.
Consumers can enter through the JA or AGS website or via Instagram, and they can find the closest jeweler to them via the jewelry store search functions on both organizations’ websites.
“By joining together and combining resources, we can make a bigger impact and drive more consumers to our members’ stores,” said AGS and AGS Laboratories CEO Katherine Bodoh. “It has been a challenging year and our wish is to help our members this holiday season.”
JA President and CEO David Bonaparte said the goal of a campaign is to get consumers thinking about fine jewelry ahead of the holiday season, and heading into their local jeweler’s store to create a wish list.
“We are excited to work with AGS on this campaign. Together we can have a larger voice and help the industry command more of the gift-giving share.”
To learn more about the campaign, contact JA (events@jewelers.org) or AGS (marketing@ags.org).
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.


Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.