From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
For the Industry, It Will Be a Quiet January in New York
Gem Awards was moved to July, while the 24 Karat Club has canceled its annual banquet, and JSA and JVC are taking their events virtual.

New York—It will be a quiet January in New York City for the jewelry industry, with all the usual start-of-the-year galas and luncheons canceled, postponed or happening online only in 2021.
Earlier this week, Jewelers of America said it was moving the 2021 Gem Awards from January to July in the hopes people will be able to safely gather indoors in large numbers by the summer.
The announcement followed news from the 24 Karat Club of New York City and the Jewelers Vigilance Committee about the status of their annual January events.
Early last month, the 24 Karat Club announced that for only the third time in its 118-year history, it was canceling its annual banquet because of the ongoing coronavirus pandemic. The only other cancelations came during times of war, in 1918 and 1943.
Chairman Jeffrey Fischer said while the club was “incredibly disappointed” to have to cancel, it did so out of respect for the health and safety of members and guests.
“The club’s board looked at a variety of options, including a scaled-back event, but it was clear that canceling it altogether was the only responsible choice,” he said.
The 24 Karat Club also canceled its spring and summer events, including the Summer Celebration and Golf Outing, a first for the club, and will be holding its fall membership meetings virtually, also a first.
The Jewelers Vigilance Committee said in late August it was planning on a virtual event to replace its annual in-person luncheon in January.
The event is scheduled for Friday, Jan. 8, 2021, and will include the announcement of several new initiatives designed to support the industry.
“The annual event provides the opportunity for JVC to raise funds for the important industry initiatives we bring to our members and help continue our mission of encouraging ethics and integrity within our industry,” President and CEO Tiffany Stevens said.
“We’re excited to offer an event that will allow attendees to join together for an afternoon of celebration and networking as well as to honor someone deserving from our industry with our Stanley Schechter award.”
The JVC said registration details are forthcoming.
In addition, Jewelers’ Security Alliance President John J. Kennedy confirmed to National Jeweler his organization’s annual luncheon also will be virtual in 2021.
The usual awards will be presented—for law enforcement and for industry service—and there also will be one or more brief presentations on
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.























