CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsApr 14, 2020
Rolex, Patek, Chanel Exit Baselworld for New Watch Show
It will be held in conjunction with Watches & Wonders Geneva in April 2021.
Rolex led the charge for five heavyweight brands to leave Baselworld and start their own show that will be held in conjunction with Watches & Wonders Geneva next April. Pictured here is the Rolex booth at Baselworld last year. (Photo courtesy of Baselworld)
Geneva—Five heavyweight watch and jewelry brands have cut ties with Baselworld.
Rolex, Patek Philippe, Chanel, Chopard and Tudor announced Tuesday they are creating a new watch trade show to be held in conjunction with Watches & Wonders Geneva.
In a joint statement with Fondation de la Haute Horlogerie, organizer of Watches & Wonders (formerly SIHH), the brands cited Baselworld’s history of making major decisions without consulting exhibitors as part of the impetus for leaving.
The beleaguered Swiss watch and jewelry exposition has come under fire in the last decade for its exorbitant pricing and disregard for exhibitor feedback.
Its most recent affront to participating brands was its postponement to January 2021 due to the coronavirus pandemic, instead of April 2021 to align with Watches & Wonders.
Rolex, Patek Philippe, Chanel, Chopard and Tudor announced Tuesday they are creating a new watch trade show to be held in conjunction with Watches & Wonders Geneva.
In a joint statement with Fondation de la Haute Horlogerie, organizer of Watches & Wonders (formerly SIHH), the brands cited Baselworld’s history of making major decisions without consulting exhibitors as part of the impetus for leaving.
The beleaguered Swiss watch and jewelry exposition has come under fire in the last decade for its exorbitant pricing and disregard for exhibitor feedback.
Its most recent affront to participating brands was its postponement to January 2021 due to the coronavirus pandemic, instead of April 2021 to align with Watches & Wonders.
“There have been too many discussions and unsolved problems; trust is no longer present.” – Patek Philippe President Thierry Stern
Exhibitors were even more roiled by their two show refund options: roll over 85 percent of fees to the next show and lose 15 percent to Baselworld organizer MCH Group, or claim a 30 percent refund now, with 40 percent of fees applying to the January show and loss of the remaining 30 percent.
Rolex SA CEO and Montres Tudor Board Member Jean-Frédéric Dufour noted in the joint statement: “We have taken part in Baselworld since 1939. Unfortunately, given the way the event has evolved and the recent decisions made by MCH Group, and in spite of the great attachment we had to this watch show, we have decided to withdraw.
“Following discussions initiated by Rolex, it seemed only natural to create a new event with partners that share our vision and our endless, unwavering support for the Swiss watchmaking sector. This will allow us to present our new watches in line with our needs and expectations, to join forces and better defend the interests of the industry.”
Other executives echoed the difficulty in the historic decision to leave Baselworld.
Patek Philippe President Thierry Stern said: “The decision to leave Baselworld was not an easy one to take for me, being the fourth generation of the Stern family to participate in this traditional yearly event …Today Patek Philippe is not in line with Baselworld’s vision anymore, there have been too many discussions and unsolved problems; trust is no longer present.
“We need to answer the legitimate needs of our retailers, the clients and the press from around the world. They have to be able to discover the new models from Swiss watchmakers each year, at one time, in one place, and in the most professional manner possible.”
The yet-to-be-named watch trade show will be held at the Palexpo in Geneva at the same time as Watches & Wonders, in April 2021.
The yet-to-be-named watch trade show will be held at the Palexpo in Geneva at the same time as Watches & Wonders, in April 2021.
More on Events & Awards
The Latest
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
Weekly QuizMar 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
IndependentsMar 11, 2026
From the Jazz Age to the Information Age: London Jewelers Turns 100In 2026, the jewelry retailer is celebrating a milestone only a small percentage of family-owned businesses survive to see.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
MajorsMar 10, 2026
Saks Global to Close 15 More StoresThe retailer also gave an update on its vendor partnerships.
TrendsMar 10, 2026
Messika Names Julianne Moore as AmbassadorThe award-winning actress is the “epitome of modern allure,” the brand said.
CollectionsMar 10, 2026
Gemstones ‘Bloom’ in Sorellina’s New CollectionThe “Bloom” collection draws from the flower power movement of the 1960s and ‘70s with inlay pendants offered in eight colorways.
Events & AwardsMar 10, 2026
Diamond-Studded Painting Shines at RJO Foundation AuctionThe unique piece was one of the custom works offered at the foundation's recent silent art auction, which garnered nearly $15,000 in total.
TrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest AmbassadorBulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
Events & AwardsMar 09, 2026
TJS Announces 2026 Scholarship WinnersAwards were given to four students, one apprentice, and an emerging jeweler.
AuctionsMar 09, 2026
Joanna Carson’s Jewels Lead White-Glove SaleThe top jewelry lot of the late model’s estate sale, hosted by John Moran Auctioneers, was an Oscar Heyman & Brothers for Cartier necklace.
GradingMar 06, 2026
Tom Moses Leaving GIA After Nearly 50 YearsMoses, who started at GIA’s Santa Monica lab in 1976, will leave the Gemological Institute of America in May.
Lab-GrownMar 06, 2026
Charles & Colvard Files for Bankruptcy, Citing Price PressuresIncreased competition, falling lab-grown diamond and moissanite prices, and the rising cost of gold took a toll on the moissanite maker.
CollectionsMar 06, 2026
Zome’s ‘Solara’ Earrings Embody Celestial BeautyThe earrings, our Piece of the Week, feature pink tourmalines as planets orbiting around an aquamarine center set in 18-karat rose gold.
MajorsMar 06, 2026
Pomellato’s 2026 IWD Campaign Spotlights Economic Abuse“The Price of Freedom” campaign video for International Women’s Day confronts the quiet violence of financial control.
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in CollectionThe ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker LineupThe annual event will be held in Orlando, Florida, from Sept. 14-17.
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds CoverThe “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.
