The insurance company’s previous president and CEO, Scott Murphy, has split his role and will continue as CEO.
Socially minded customers
Are you wooing consumers who are down for the cause? In other words, grabbing the attention of "socially minded customers," a new class of consumer described in a recent International Herald Tribune article? Identified in a survey conducted during 2007...
Are you wooing consumers who are down for the cause? In other words, grabbing the attention of "socially minded customers," a new class of consumer described in a recent International Herald Tribune article?
Identified in a survey conducted during 2007 and 2008 by consultants at IBM in conjunction with the Economist Intelligence Unit, socially minded customers prefer ethically and environmentally responsible products and don't mind anteing up the big bucks to get what they want.
Whether you add recycled jewelry to your product mix, print catalogs on recycled paper or give away recyclable bags, the survey suggests attending to customers with a conscious should be a priority.
If you want to make a more visible impact, try cause marketing. Mike Hess—director of global research and consumer insights for Omnicom Group's OMD, New York—explains his theory to Advertising Age. According to Hess, associating your brand with a cause creates an emotional attachment with customers that traditional advertising can't always produce.
And I'm living proof. I was strictly a Palmolive dish detergent kind of girl until I saw the little school kids cleaning up ducks soiled by oil slicks in a Dawn television commercial.
From the Ronald McDonald House Charities funded by fast-food chain McDonald's to the honeybee-saving campaign of beloved ice cream chain Häagen Dazs, cause marketing has proven itself to be rewarding—both financially and emotionally.
I guess the lesson is it doesn't hurt to wear your heart on your sleeve, especially when it generates positive press and ROI.
The Latest

The nearly six-month pause of operations at its Kagem emerald mine earlier this year impacted the miner’s first-half results.

The addition of Yoakum, who will lead Kay and Peoples, was one of three executive appointments Signet announced Thursday.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The necklace uses spinel drops to immortalize the moment Aphrodite’s tears mixed with her lover Adonis’ blood after he was fatally wounded.


The diamond miner and marketer warned last week that it expected to be in the red after significantly cutting prices in Q2.

Jewelers of America’s 35th annual design contest recognized creativity, artistry, style, and excellence.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Tratner succeeds Andie Weinman, who will begin stepping back from the buying group’s day-to-day operations.

The president made the announcement via Truth Social Wednesday, adding that India also will face a penalty for its dealings with Russia.

The luxury titan’s star brand Gucci continued to struggle amid a "tough" environment.

Its opening marks the completion of the retailer’s new 11,000-square-foot store in the Texas capital.

Respondents shared concerns about tariffs and commentary on the “Big Beautiful Bill.”

“Making a Killing in Diamonds” tells the story of Mimi Rosen, the disappearance of a scientist, and the murder of lab-grown diamond CEO.

The first-time exhibitors, set to debut at the New York City show, share a devotion to craftsmanship, storytelling, and material integrity.

The online auction house’s September sale will feature rough Brazilian emeralds of various qualities.

She’ll lead an executive committee consisting of President-Elect Bryan Moeller, Mitchell Clark, Bill Farmer, and Larry Rickert.

Announced Sunday, the deal will set the tax on goods imported into the United States from the European Union at 15 percent.

A new edition of the Italian brand’s “Ipanema” collection has debuted with gemstones that evoke Brazil’s breathtaking views.

The retailer will refer its customers to WonderCare, founded by venture capitalist and watch collector Kevin O’Leary.

The jeweler’s largest store yet is set to open in Little Rock next fall.

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.

While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.