Events & Awards

Baselworld 2017 Opens with 13% Fewer Exhibitors

Events & AwardsMar 23, 2017

Baselworld 2017 Opens with 13% Fewer Exhibitors

The message from executives who spoke at the Baselworld opening press conference on Wednesday was clear: We know the situation is bad, and we don’t really want to talk about it.

20170323_Baselworld-press-conference.jpg
A shot from the Baselworld opening press conference held on Wednesday in the Swiss city. Pictured from left to right are president of the Swiss Exhibitors’ Committee François Thiébaud; Eric Bertrand, president of the Baselworld Exhibitors’ Committee; show Managing Director Sylvie Ritter; and Rene Kamm, CEO of MCH Group. (Courtesy of Baselworld)

Basel, Switzerland--The message from executives who spoke at the Baselworld opening press conference on Wednesday was clear: We know the situation is bad, and we don’t really want to talk about it.

The annual watch and jewelry trade show kicks off in Switzerland amid a backdrop of lagging watch sales and geopolitical and economic uncertainties.

Swiss watch exports dropped 10 percent in value terms last year following a 3 percent decline in 2015. So far this year, they’re down 8 percent, according to figures from the Federation of the Swiss Watch Industry.

Baselworld has seen attendance slide for the past three years, and the number of exhibitors at this year’s show is down 13 percent year-over-year, from 1,500 to 1,300.

Bremont and Shinola are among the notable watch companies absent from this year’s fair, as are Kering Group brands Girard-Perregaux and Ulysee Nardin, both of which exhibited at SIHH earlier this year.

But rather than focusing on the struggles the industry is facing, show organizers opted to put a positive spin on the opening of Baselworld 2017 and the changes that have been made to the show.

“There is no need to dwell at length on the past 12 months,” Baselworld Managing Director Sylvie Ritter said at Wednesday’s pre-show press conference.

She said fair organizers are instead looking to the future and recognize that Baselworld “needs to be transformed to reflect the world market.”

Transformations undertaken this year include a new space in Hall 1 for independent watchmakers and a Design Lab to showcase more unique, avant-garde pieces.

Ritter and François Thiébaud, president of the Swiss Exhibitors Committee, also mentioned several times the show’s focus on “quality over quantity” and its rejection of a number of potential exhibitors that were “not in line” with the show’s concept and did not meet its criteria, though they declined to outline specifics when asked by journalists.

Thiébaud said they rejected exhibitors “without legitimacy,” later clarifying his remarks to state that he meant fashion brands that treated watches like an accessory, not companies that produce smartwatches.

“I believe these people did not obtain the (sales) results they had planned and have given up producing such products. It (the show’s rejection of exhibitors) has nothing to do with smartwatches or connected watches,” he said.

Though show organizers acknowledged the need for Baselworld to evolve, the press conference became tense when they were asked about the possibility of

making major changes to the show, such as holding it every other year or moving the dates to align it with SIHH, which takes place every January in Geneva.

“It would be totally absurd to have Baselworld only every two years,” Thiébaud said.

Ritter also rejected both ideas, noting that the purpose of Baselworld is to introduce the “novelties” in watch and jewelry making each year, in the spring in Basel.  

This year marks the 100th anniversary of the show that gave birth to Baselworld.

The first Basler Mustermesse (sample fair) took place in April 1917 and featured exhibitors from five different Swiss industries: cheese making, clock and watchmaking, textiles, farming, and machine tools.

The show eventually came to include jewelry as well, and in 1984, watches and jewelry split from the broader fair to become their own show.

Ritter said at Wednesday’s press conference that no special events are planned to mark the anniversary because organizers did not want a celebration to “disturb” the business being done at show.  

Baselworld 2017 begins today and continues through Thursday, March 30.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Father-son jewelers Faustino Alamo Dominguez and Luis Angel Alamo
CrimeNov 12, 2025
Father, Son Jewelers in Chicago Victims in Double Homicide

JSA and Cook County Crime Stoppers are both offering rewards for information leading to the arrest of the suspect or suspects involved.

Mellon Blue Diamond Christies
AuctionsNov 12, 2025
‘Mellon Blue’ Diamond Sells for $7M Less Than It Did a Decade Ago

A buyer paid $25.6 million for the diamond at Christie’s on Tuesday. In 2014, Sotheby’s sold the same stone for $32.6 million.

Mercedes Gleitze Companion Oyster
WatchesNov 12, 2025
Historic Rolex Oyster Fetches $1.7M at Sotheby’s

Mercedes Gleitze famously wore the watch in her 1927 swim across the English Channel, a pivotal credibility moment for the watchmaker.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Gemological Institute of America logo
GradingNov 12, 2025
It’s Time: GIA’s Express Holiday Service Is Back

GIA is offering next-day services for natural, colorless diamonds submitted to its labs in New York and Carlsbad.

Weekly QuizNov 06, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. Love Is a Gift Campaign and David Yurman The Joy of Extraordinary Memories campaign
MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns

Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.

Hand holding holiday shopping bags
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This Year

The National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.

20-Under-40-2025-LV.png
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for Members

From educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.

The Rainbow Collection Christies
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’s

Late collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.

 Sapphire tennis necklace
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace

At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.

Foundrae Palm Beach Location Exterior and Founder Beth Hutchens
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’

The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.

Watches of Switzerland Mall of America store
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%

The retailer also shared an update on the impact of tariffs on watch customers.

AGTA Spectrum winners
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors

Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.

G. St x Jewel Boxing Raffle for City Harvest Graphic
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food Rescue

All proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.

Courtney Cornell
IndependentsNov 06, 2025
Cornell’s Jewelers Names New President

Courtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.

Trucks at Orapa diamond mine
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3

De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.

Ulrich Wohn
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts

Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.

Artifex White Diamond, Fancy Dark Yellowish Brown Diamond, and Blue Sapphire Rings
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction Debut

Kindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.

Tyla Pandora Talisman collection
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment

The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”

Brilliant Earth Jane Goodall Peace Medallion
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%

The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.

US Supreme Court
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case Wednesday

Ahead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.

Stuller Inc.’s Danny Clark, Matt Stuller, and Belit Myers
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt Stuller

Stuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.

Headshot of National Jeweler columnist Peter Smith
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold?

Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.

Mellerio Jardin Pierreries Necklace
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November Birthdays

Citrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.

Weston Jewelers Fort Lauderdale store rendering
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort Lauderdale

The family-owned jeweler will open its fourth store in Florida in late 2027.

Two of the three suspects in burglary at Queens jeweler’s home
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home

The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.

Matthew Rosenheim
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board Chair

The trade organization also announced its executive committee and five new directors.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy