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Events & AwardsJun 09, 2016
Sutra Focuses on Price Points in New Collection
In addition to displaying its beautiful one-of-a-kind pieces at the Couture show in Las Vegas, the brand also had added a line of price-point driven pieces.
Sutra has added a new collection with smaller stones to create more accessible price points. These earrings from the line feature 12 carats of pink opal and 10 carats of Rose De France amethyst in 18-karat rose ($10,000).
Las Vegas--Known for its stunning one-of-a-kind pieces boasting large, high quality gemstones, Sutra now also is aiming to create pieces at lower price points.
At the Couture show, Sutra displayed a collection of price-point driven jewelry, featuring the same quality of stones and craftsmanship as the one-of-a-kind pieces in the high-end line but are smaller pieces with less intense gem weights.
The line ranges in retail from $3,000 to $30,000, with most items available for order in 18-karat white, yellow, rose or black gold.
It was created to be worn day-to-night for the sophisticated woman who needs her jewelry to be transitional, according to Sutra.
Sutra’s 18-karat white gold butterfly earrings feature 3 carats of diamonds, 4 carats of emeralds and 10 carats of sapphires ($22,000).
Sutra’s feather earrings in 18-karat white gold have 2.5 carats of diamonds ($7,000).
This ring features a 2-carat piece of Sleeping Beauty turquoise and 8 carats of sky blue topaz with 1.5 carats of diamond accents made in 18-karat white gold ($5,750).
A pair of fringe earrings with 5 total carats of pink sapphires and 6.2 carats of diamonds set in 18-karat rose gold ($16,500)
Sutra’s feather bangle in 18-karat blackened gold with 4 carats of diamond accents ($14,000)
A spokesperson for the brand said that the collection was well-received among buyers at the show, who appreciated the easy-to-sell pieces. There was a particular interest in the feathers and fringe lines, with many orders placed for each.
All pieces also can be accompanied by a Sutra certificate of authenticity noting the gemstone’s origin. This comes as part of the brand’s increased focus on gemstone origin and consumer education program, allowing buyers to be able to talk about their piece in detail.
Sutra also now is laser-stamping each piece of jewelry with its name and symbol for the first time since it launched, allowing those who have become collectors of the brand’s jewelry the ability to look at the piece and see that it’s a Sutra original, they said.
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