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What You Might Have Missed
Here are the top five stories published on NationalJeweler.com for the week of March 13 to 19, according to Google Analytics.
Coverage of a panel discussion on selling estate jewelry at last week’s JA New York Spring show was the most-read story on National Jeweler last week.
New York--Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
1. From JA NY: How to Sell Estate Jewelry
When faced with increasing competition from other retailers, expanding the product mix to include estate pieces can help set a jeweler apart. But how does a traditional jeweler do that? Two experts explained at last week’s JA New York show.
2. Blue Nile to Open Third Physical Location
The e-tailer announced last Wednesday that it would open its third brick-and-mortar location, and first outside of the New York City area, in Fairfax County, Va. by mid-summer.
3. From JA NY: 10 Tips to Maximize the In-Store Experience
With increasing competition from other retailers as well as other product categories, jewelers need to offer the best in-store experience to attract and keep customers.
4. From JA NY: Using Referrals to Get Clients through the Doors
Rather than paying up front for marketing that might not show results, jewelers should use referral systems that get clients into the store at a low cost.
5. ‘Softness’ in U.S. Brings Tiffany Q4 Comps Down in Americas
Due to lower foreign spending and softness in sales to U.S. consumers, same-store sales and total sales decreased in the company’s Americas regions in both the fiscal fourth quarter and full year.
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