“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
In Couture NextWave contest, a Vespa is the prize
Anyone attending the Couture show in Las Vegas later this month can enter a contest to win a new Vespa scooter, valued at $10,000.

New York--Anyone attending the Couture show in Las Vegas later this month can enter a contest to win a new Vespa scooter, valued at $10,000.
The contest is open to all show attendees, including both retailers and editors. Participants can pick up entry forms at registration and throughout the show floor and submit them at the NextWave ballroom.
NextWave, a curated collection of designers, will be in a new location at the show this year, moving from the Lafite ballroom to LaTache, where the designers have their own dedicated space.
The winner of the limited-edition 946 Vespa scooter will be announced on Saturday, May 31 during the Couture Design Awards.
The 946 Vespa seats two and features a red leather saddle. The giveaway also will include a custom-created matching helmet.
Couture will cover all expenses associated with shipping the Vespa to the winner.
“We wanted to come up with a creative way to drive traffic to NextWave and to generate some added enthusiasm at the show in general,” Couture Show Director Gannon Brousseau said. “This particular limited-edition Vespa is a perfect fit for our event, it’s both classic and innovative with an emphasis on design.”
For additional information on the Vespa giveaway or the Couture show, contact Michelle Orman at 646-302-5521 or michelle@lastwordcomm.com.
The Latest

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Both its mines faced challenges last year, from operational issues to disruptions in the market.


Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.




















