CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
ColumnistsJul 08, 2020
The Smart Lab: All About Google’s Algorithms
Smart Age’s Emmanuel Raheb on why it’s important to always stay up-to-date with the latest changes to Google’s frequently altered algorithms.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Google’s search algorithm can be a powerful tool to boost your website, but if you don’t know how to use it, things might take a turn for the worst.
Some of the algorithms are widely known. They’ve impacted search engine optimization (SEO), and, thus, the rankings of websites.
This, of course, translates into revenue.
Google updates its algorithms constantly, and it can be a bit difficult to keep up with the changes. You might be working with an obsolete notion of Google’s SEO algorithms.
But, first things first, so let’s start with the basics.
What Is a Google Algorithm Update?
Google’s updates to its algorithms directly influence the way it positions your website when someone uses its search engine.
Updates on Google’s algorithms affect:
• Search ranking and visibility;
• Organic search traffic;
• Conversions;
• Return on investment (ROI); and
• Revenue.
But before you see it as punishment, think of these algorithms as a way to reward websites that value excellent user experience and provide relevant content.
Google aims to give the most accurate results when someone asks a question; therefore, if you want your website to be ranked first, be precise.
Build expertise, authority, and trustworthiness into your content, which brings us to ...
Google’s E-A-T
If you haven’t heard of E-A-T, you’re in need of some important information ASAP.
E-A-T stands for exactly what we were just talking about: expertise, authority, and trustworthiness.
The acronym came about after Google’s broad core update in August 2018, which, according to the company, is supposed to promote and encourage high-quality content.
It’s all about being relevant and accurate because the information you give affects users’ well-being.
By now you might already know the answer to the next question, but just in case …
Why Are Google’s Updates So Important?
Because they can make you or break you. It’s as simple as that.
Nowadays, user experience is what needs to be prioritized. Not only in the sense that the flows on your website must be intuitive for them, but also in the way you present information.
If your content is relevant and accurate (and these are words you should always keep in mind), then your ranking will be good.
If it isn’t, the algorithms are there to make you see it, and, most importantly, change it.
OK, but …
How Do I Track Google’s Updates?
Well, Google updates its algorithms thousands of times a year.
This is not a reason to panic because not
Some of the algorithms are widely known. They’ve impacted search engine optimization (SEO), and, thus, the rankings of websites.
This, of course, translates into revenue.
Google updates its algorithms constantly, and it can be a bit difficult to keep up with the changes. You might be working with an obsolete notion of Google’s SEO algorithms.
But, first things first, so let’s start with the basics.
What Is a Google Algorithm Update?
Google’s updates to its algorithms directly influence the way it positions your website when someone uses its search engine.
Updates on Google’s algorithms affect:
• Search ranking and visibility;
• Organic search traffic;
• Conversions;
• Return on investment (ROI); and
• Revenue.
But before you see it as punishment, think of these algorithms as a way to reward websites that value excellent user experience and provide relevant content.
Google aims to give the most accurate results when someone asks a question; therefore, if you want your website to be ranked first, be precise.
Build expertise, authority, and trustworthiness into your content, which brings us to ...
Google’s E-A-T
If you haven’t heard of E-A-T, you’re in need of some important information ASAP.
E-A-T stands for exactly what we were just talking about: expertise, authority, and trustworthiness.
The acronym came about after Google’s broad core update in August 2018, which, according to the company, is supposed to promote and encourage high-quality content.
It’s all about being relevant and accurate because the information you give affects users’ well-being.
By now you might already know the answer to the next question, but just in case …
Why Are Google’s Updates So Important?
Because they can make you or break you. It’s as simple as that.
Nowadays, user experience is what needs to be prioritized. Not only in the sense that the flows on your website must be intuitive for them, but also in the way you present information.
If your content is relevant and accurate (and these are words you should always keep in mind), then your ranking will be good.
If it isn’t, the algorithms are there to make you see it, and, most importantly, change it.
OK, but …
How Do I Track Google’s Updates?
Well, Google updates its algorithms thousands of times a year.
This is not a reason to panic because not
Editors' Picks
Sponsored by
all of them will affect you. Some are very specific, so they might not be relevant for the type of content or service you provide.
But it helps to keep track of the big changes, as that’s valuable information. It gives you the chance to be ahead of the game, to check whether these updates will impact you or not.
It also contributes to your understanding of how often Google implements its algorithms, so maybe you’ll even be able to anticipate what’s to come.
There are great SEO blogs that indicate algorithm updates, and Google itself will rank the best source when you ask it for the most recent changes.
Just google “most recent changes to Google algorithm,” and you’ll see what I mean.
But it helps to keep track of the big changes, as that’s valuable information. It gives you the chance to be ahead of the game, to check whether these updates will impact you or not.
It also contributes to your understanding of how often Google implements its algorithms, so maybe you’ll even be able to anticipate what’s to come.
There are great SEO blogs that indicate algorithm updates, and Google itself will rank the best source when you ask it for the most recent changes.
Just google “most recent changes to Google algorithm,” and you’ll see what I mean.
More on Columnists
The Latest
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
