IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
ColumnistsJul 08, 2020
The Smart Lab: All About Google’s Algorithms
Smart Age’s Emmanuel Raheb on why it’s important to always stay up-to-date with the latest changes to Google’s frequently altered algorithms.
Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at eraheb@smartagesolutions.com.
Google’s search algorithm can be a powerful tool to boost your website, but if you don’t know how to use it, things might take a turn for the worst.
Some of the algorithms are widely known. They’ve impacted search engine optimization (SEO), and, thus, the rankings of websites.
This, of course, translates into revenue.
Google updates its algorithms constantly, and it can be a bit difficult to keep up with the changes. You might be working with an obsolete notion of Google’s SEO algorithms.
But, first things first, so let’s start with the basics.
What Is a Google Algorithm Update?
Google’s updates to its algorithms directly influence the way it positions your website when someone uses its search engine.
Updates on Google’s algorithms affect:
• Search ranking and visibility;
• Organic search traffic;
• Conversions;
• Return on investment (ROI); and
• Revenue.
But before you see it as punishment, think of these algorithms as a way to reward websites that value excellent user experience and provide relevant content.
Google aims to give the most accurate results when someone asks a question; therefore, if you want your website to be ranked first, be precise.
Build expertise, authority, and trustworthiness into your content, which brings us to ...
Google’s E-A-T
If you haven’t heard of E-A-T, you’re in need of some important information ASAP.
E-A-T stands for exactly what we were just talking about: expertise, authority, and trustworthiness.
The acronym came about after Google’s broad core update in August 2018, which, according to the company, is supposed to promote and encourage high-quality content.
It’s all about being relevant and accurate because the information you give affects users’ well-being.
By now you might already know the answer to the next question, but just in case …
Why Are Google’s Updates So Important?
Because they can make you or break you. It’s as simple as that.
Nowadays, user experience is what needs to be prioritized. Not only in the sense that the flows on your website must be intuitive for them, but also in the way you present information.
If your content is relevant and accurate (and these are words you should always keep in mind), then your ranking will be good.
If it isn’t, the algorithms are there to make you see it, and, most importantly, change it.
OK, but …
How Do I Track Google’s Updates?
Well, Google updates its algorithms thousands of times a year.
This is not a reason to panic because not
Some of the algorithms are widely known. They’ve impacted search engine optimization (SEO), and, thus, the rankings of websites.
This, of course, translates into revenue.
Google updates its algorithms constantly, and it can be a bit difficult to keep up with the changes. You might be working with an obsolete notion of Google’s SEO algorithms.
But, first things first, so let’s start with the basics.
What Is a Google Algorithm Update?
Google’s updates to its algorithms directly influence the way it positions your website when someone uses its search engine.
Updates on Google’s algorithms affect:
• Search ranking and visibility;
• Organic search traffic;
• Conversions;
• Return on investment (ROI); and
• Revenue.
But before you see it as punishment, think of these algorithms as a way to reward websites that value excellent user experience and provide relevant content.
Google aims to give the most accurate results when someone asks a question; therefore, if you want your website to be ranked first, be precise.
Build expertise, authority, and trustworthiness into your content, which brings us to ...
Google’s E-A-T
If you haven’t heard of E-A-T, you’re in need of some important information ASAP.
E-A-T stands for exactly what we were just talking about: expertise, authority, and trustworthiness.
The acronym came about after Google’s broad core update in August 2018, which, according to the company, is supposed to promote and encourage high-quality content.
It’s all about being relevant and accurate because the information you give affects users’ well-being.
By now you might already know the answer to the next question, but just in case …
Why Are Google’s Updates So Important?
Because they can make you or break you. It’s as simple as that.
Nowadays, user experience is what needs to be prioritized. Not only in the sense that the flows on your website must be intuitive for them, but also in the way you present information.
If your content is relevant and accurate (and these are words you should always keep in mind), then your ranking will be good.
If it isn’t, the algorithms are there to make you see it, and, most importantly, change it.
OK, but …
How Do I Track Google’s Updates?
Well, Google updates its algorithms thousands of times a year.
This is not a reason to panic because not
Editors' Picks
Sponsored by
all of them will affect you. Some are very specific, so they might not be relevant for the type of content or service you provide.
But it helps to keep track of the big changes, as that’s valuable information. It gives you the chance to be ahead of the game, to check whether these updates will impact you or not.
It also contributes to your understanding of how often Google implements its algorithms, so maybe you’ll even be able to anticipate what’s to come.
There are great SEO blogs that indicate algorithm updates, and Google itself will rank the best source when you ask it for the most recent changes.
Just google “most recent changes to Google algorithm,” and you’ll see what I mean.
But it helps to keep track of the big changes, as that’s valuable information. It gives you the chance to be ahead of the game, to check whether these updates will impact you or not.
It also contributes to your understanding of how often Google implements its algorithms, so maybe you’ll even be able to anticipate what’s to come.
There are great SEO blogs that indicate algorithm updates, and Google itself will rank the best source when you ask it for the most recent changes.
Just google “most recent changes to Google algorithm,” and you’ll see what I mean.
More on Columnists
The Latest
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
Weekly QuizMar 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
TrendsMar 31, 2025
Amanda’s Style File: Dripping in DiamondsDiamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
MajorsMar 26, 2025
QVC Group Appoints New PresidentAlex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.
Events & AwardsMar 26, 2025
Jewelers of America Announces New Funding Initiative The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.
AuctionsMar 25, 2025
Christie’s To Auction 35-Carat Sapphire, 13-Carat RubyThe ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.
CrimeMar 25, 2025
Tiffany & Co. Earrings Swallowed Following Grab-and-Run Theft RecoveredThe two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.
CollectionsMar 24, 2025
Pomellato’s Latest ‘Nudo’ Collections Revamp its Classic DesignFrom striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.
MajorsMar 24, 2025
4 Top Executives to Depart Signet Jewelers Amid TurnaroundThe jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.
WatchesMar 24, 2025
Sotheby's Now Offers Watch Repair ServicesThe auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.
