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Engage shoppers online with ‘Pearls of Wisdom’
Jewelers Mutual Insurance Company is offering an interactive web tool for jewelers that is designed to increase engagement between retailers and shoppers online and keep consumers on jewelers’ websites.
Jewelers Mutual’s “Pearls of Wisdom” online tool, which is free for retailers to put on their websites, offers tips for treating and caring for fine jewelry in a way that engages shoppers, the insurance company said.
Neenah, Wis.--Jewelers Mutual Insurance Company is offering an interactive web tool for jewelers that is designed to increase engagement between retailers and shoppers online and keep consumers on jewelers’ websites.
Free to jewelry retailers, the “Pearls of Wisdom” widget tells shoppers how to take care of and treat their fine jewelry, offering basic tips to help pieces last in a way that’s engaging and interactive for the consumers, Jewelers Mutual said.
The tool includes a “Next” button, which allows users to scroll through the tips and tricks provided.
More and more shoppers are doing their research online before they go out and shop, making a store’s Internet presence increasingly important. Jewelers Mutual said its tool is designed to help the jeweler make a good first impression via their website and establish a relationship between retailer and shopper.
Jewelers can request a download of “Pearls of Wisdom” here, by emailing Marketing-PJ@jminsure.com or calling 1-800-558-6411, ext. 2118. A Jewelers Mutual sales manager will supply retailers with a code that can be used on their website to make the tool active.
“Consumers are looking for some important benefits when selecting a jeweler for life,” said Michael Calabresa, director of business development for Jewelers Mutual. “Price is only part of the equation. They want to feel their jeweler cares about their needs and offers everything they need to keep their purchase as beautiful as the day they bought it. ‘Pearls of Wisdom’ helps send that message.”
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