Surveys

US Consumers Spent Less on Their Weddings Last Year

SurveysFeb 21, 2018

US Consumers Spent Less on Their Weddings Last Year

They also spent a little bit less on their engagement rings, the latest study from The Knot shows.

20180221_Valani-ring.jpg
U.S. couples spent less on their weddings and their engagement rings last year but they continue to place importance on bucking tradition. This 18-karat white gold ring from Valani is set with a 2.06-carat Sri Lankan sapphire surrounded by 0.28 carats of diamonds ($5,700).

New York--Consumers’ priorities when it comes to weddings sound a lot like their preferences when it comes to retail. They want to have a great experience, and they want something uniquely their own.

Last week, on Valentine’s Day, wedding planning website The Knot released the results of the 2017 Real Weddings Study, which surveyed nearly 13,000 couples in the United States who tied the knot last year.

Overall, the study found that the average cost of U.S. weddings dipped in 2017, the first time that has happened in the 11 years The Knot has been doing the survey.

The average cost of a wedding was $33,391, down 5 percent from the high of $35,326 reached in 2016.

Slipping alongside the overall wedding cost was the amount spent on the engagement ring.

In 2017, the average was $5,764, a difference of about $400, or 6 percent, from the 2016 average of $6,163.

(The figures The Knot provides in its annual Real Weddings study are gleaned from a different set of respondents than its biennial Jewelry & Engagement Study; see full explanation below.)

In evaluating the results of the study, The Knot said that while couples are spending less and inviting fewer guests overall, the amount spent per guest reached a high of $268 last year, up from $194 eight years ago.

Couples are trying to make it a better experience for each guest, spending more money on reception amenities like sparklers, selfie stations, candy bars, musicians and lawn games.

The Knot also noted that there were fewer black-tie weddings, which tend to be pricier, and more weddings in non-traditional venues that speak to the couple’s personalities, like barns, libraries and even a boxing gym.


The Metropolis Diamond Power Chevron ring from designer Julie Lamb is 14-karat white gold with diamond surround (14.5 points) and retails for $6,000 when set with a 2.5-carat white sapphire.

 
 Outside of the engagement ring, here are a few other figures from the study: average cost of a venue, $15,163; wedding dress, $1,509; favors, $252; photographer, $2,630; and videographer, $1,912.   

The most expensive place to have a wedding in 2017 was—no surprise at all—Manhattan, with the average cost of a wedding nearing $77,000. Weddings in nearby north/central New Jersey ($62,074) and Long Island ($61,113) were the second and third most expensive in the country.

The city/state with the lowest average wedding
cost in 2017 was Utah at $18,516.
RELATED CONTENT: 5 Engagement Ring Trends for 2018
The study also showed that today, the bride and groom split the cost almost equally with the bride’s parents. The parents footed the bill for, on average, 44.5 percent of the wedding while the couple contributed 41.1 percent. Other contributors included the groom’s parents (12.7 percent) and other (1.79 percent).

The Real Weddings Study is one of the studies The Knot conducts on a regular basis. It comes out every year and acts as a barometer for overall wedding spending in the U.S.

Every other year, The Knot publishes its Jewelry & Engagement Study, which focuses on trends surrounding the proposal, including how much couples are spending on engagement rings.

The latest Jewelry & Engagement Study came out last year. It surveyed 14,000 couples, a mix of engaged and newly married pairs, and showed that the average amount spent on an engagement ring is now $6,351.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Saks Fifth Avenue flagship window installation
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global

Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.

Couture Retailer Liaison Jan Mohr
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71

Mohr had just retired in June after more than two decades as Couture’s retailer liaison.

Shekhar Shah Real Gems
SourcingJan 02, 2026
IDCA Elects New President, Board of Directors

Shekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Lalaounis good luck charm 2026
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to Resilience

This year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.

Weekly QuizDec 23, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Collage of NationalJeweler.com’s most-read stories of 2025
EditorsDec 31, 2025
The Top 5 Stories of 2025

Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.

Becka Johnson Kibby
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail Academy

As part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.

roseco-catalog.png
Brought to you by
Roseco Releases New Full-Line Catalog

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Stock image of rough diamonds from Diavik mine in Canada
SourcingDec 30, 2025
India Chosen as KP Chair for 2026

It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.

Bulova x Stetson collection
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western Flair

The new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.

Rahaminov Diamonds Pop-Up at Yamron Jeweler
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in Florida

Its residency at Yamron Jewelers will run through May 2026.

In Memoriam collage 2025
IndependentsDec 29, 2025
In Memoriam: Industry Friends We Lost in 2025

From influential executives to innovative designers, we pay tribute to the people we said goodbye to this year.

Tanishq Orlando store exterior
MajorsDec 29, 2025
Tanishq Opens New Stores in Florida, Virginia

The retailer is expanding into areas with large Indian and South Asian populations.

Nanis Madonna di Campiglio Flagship
MajorsDec 29, 2025
Nanis Opens First Flagship Store

The Italian brand has opened its first flagship amid the peaks of the Dolomites in Madonna di Campiglio, Italy.

Amethyst Geodes Unearthed: Raw Beauty
SourcingDec 29, 2025
‘Unearthed: Raw Beauty’ Exhibition Opens at LA Museum

The new curation at the Natural History Museum of Los Angeles County showcases rare gem and mineral specimens in their uncut, natural state.

Stock image of gavel
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRS

The couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.

Bonhams US headquarters
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYC

In February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.

Hana Kaneko rings
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

Brian Patrick Gilbertson
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82

The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.

Costume Designers Guild Award By Bulgari
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild Award

The LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.

Kering logo
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco Group

The luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.

For Future Reference Vintage
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’s

The company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.

Counterfeit Cartier and Audemars Piguet watches
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier Watches

In the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.

Helzberg new store concept rendering
EditorsDec 22, 2025
How Helzberg Is Reimagining Its Stores

Helzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.

Graphic for the 2025 Year-End Webinar
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year

Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.

Pair of Ippolita Lollatini earrings
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita

The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.

Bulgari CEO Laura Burdese
MajorsDec 19, 2025
LVMH Names New Bulgari CEO

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy