Surveys

US Consumers Spent Less on Their Weddings Last Year

SurveysFeb 21, 2018

US Consumers Spent Less on Their Weddings Last Year

They also spent a little bit less on their engagement rings, the latest study from The Knot shows.

20180221_Valani-ring.jpg
U.S. couples spent less on their weddings and their engagement rings last year but they continue to place importance on bucking tradition. This 18-karat white gold ring from Valani is set with a 2.06-carat Sri Lankan sapphire surrounded by 0.28 carats of diamonds ($5,700).

New York--Consumers’ priorities when it comes to weddings sound a lot like their preferences when it comes to retail. They want to have a great experience, and they want something uniquely their own.

Last week, on Valentine’s Day, wedding planning website The Knot released the results of the 2017 Real Weddings Study, which surveyed nearly 13,000 couples in the United States who tied the knot last year.

Overall, the study found that the average cost of U.S. weddings dipped in 2017, the first time that has happened in the 11 years The Knot has been doing the survey.

The average cost of a wedding was $33,391, down 5 percent from the high of $35,326 reached in 2016.

Slipping alongside the overall wedding cost was the amount spent on the engagement ring.

In 2017, the average was $5,764, a difference of about $400, or 6 percent, from the 2016 average of $6,163.

(The figures The Knot provides in its annual Real Weddings study are gleaned from a different set of respondents than its biennial Jewelry & Engagement Study; see full explanation below.)

In evaluating the results of the study, The Knot said that while couples are spending less and inviting fewer guests overall, the amount spent per guest reached a high of $268 last year, up from $194 eight years ago.

Couples are trying to make it a better experience for each guest, spending more money on reception amenities like sparklers, selfie stations, candy bars, musicians and lawn games.

The Knot also noted that there were fewer black-tie weddings, which tend to be pricier, and more weddings in non-traditional venues that speak to the couple’s personalities, like barns, libraries and even a boxing gym.


The Metropolis Diamond Power Chevron ring from designer Julie Lamb is 14-karat white gold with diamond surround (14.5 points) and retails for $6,000 when set with a 2.5-carat white sapphire.

 
 Outside of the engagement ring, here are a few other figures from the study: average cost of a venue, $15,163; wedding dress, $1,509; favors, $252; photographer, $2,630; and videographer, $1,912.   

The most expensive place to have a wedding in 2017 was—no surprise at all—Manhattan, with the average cost of a wedding nearing $77,000. Weddings in nearby north/central New Jersey ($62,074) and Long Island ($61,113) were the second and third most expensive in the country.

The city/state with the lowest average wedding
cost in 2017 was Utah at $18,516.
RELATED CONTENT: 5 Engagement Ring Trends for 2018
The study also showed that today, the bride and groom split the cost almost equally with the bride’s parents. The parents footed the bill for, on average, 44.5 percent of the wedding while the couple contributed 41.1 percent. Other contributors included the groom’s parents (12.7 percent) and other (1.79 percent).

The Real Weddings Study is one of the studies The Knot conducts on a regular basis. It comes out every year and acts as a barometer for overall wedding spending in the U.S.

Every other year, The Knot publishes its Jewelry & Engagement Study, which focuses on trends surrounding the proposal, including how much couples are spending on engagement rings.

The latest Jewelry & Engagement Study came out last year. It surveyed 14,000 couples, a mix of engaged and newly married pairs, and showed that the average amount spent on an engagement ring is now $6,351.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

Weekly QuizMay 14, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

People shopping in a jewelry store
IndependentsMay 12, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

Former Macy’s CEO Jeffrey Gennette
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers Board

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

Buddha Mama gold earrings hexagon emerald
TrendsMay 11, 2026
Amanda’s Style File: Lucky May

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

Clientbook Logo
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store Events

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

Pandora lab grown diamond necklace
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond Claims

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

Ronnie VanderLinden and Feriel Zerouki
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

Glenn Spiro Old Moghul Golconda Earrings
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met Gala

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Kennedy’s Jewelers tourmaline necklace
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award Winners

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy