SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
SurveysFeb 12, 2018
Retail Sales to Grow About 4 Percent This Year, NRF Says
Online and non-store sales, meanwhile, should increase between 10 and 12 percent.
The NRF said 2018 retail sales will grow between 3.8 and 4.4 percent over last year, which includes a 10-12 percent increase in online and other non-store sales.
Washington--The National Retail Federation has released its growth predictions for the year ahead, and they’re slightly higher than last year’s figures.
Overall retail industry sales are expected to increase between 3.8 and 4.4 percent. Included in this number are online and all types of non-store sales, which should see a 10 to 12 percent increase over last year.
Last year, the NRF predicted retail sales would increase between 3.2 and 3.8 percent. While subject to revision, the U.S. Census Bureau’s preliminary analysis of 2017 shows that an increase slightly higher at 3.9 percent over 2016 to $3.53 trillion.
NRF President and CEO Matthew Shay noted that a strong holiday season is one indicator of a positive year ahead.
“A robust holiday season for retail sales is just one of many barometers that points to a consumer who is clearly feeling positive about their financial health,” he said.
“Despite headlines to the contrary, the retail industry is strong, growing and meeting consumer demand with the products they want at the prices they expect and the shopping experience they want to have, online or in store. With consumer confidence high, unemployment low and wages growing, there is every reason to believe that retail sales will be robust throughout the year.”
When National Jeweler spoke with retailers during the holiday season, several thought that a positive economic outlook, due in part to a booming stock market, was responsible for a healthy holiday season.
Last week, however, the stock market showed great volatility, trading “about 20,000 points back and forth in a roughly 2,000-point trading range,” according to an analysis by CNBC. The week was feared to be the worst for the stock market since the 2008 financial crisis, but narrowly avoided it.
Any ongoing volatility in the year ahead is likely to have a negative impact on growth.
But the NRF is also predicting positive gains for unemployment in 2018, another essential aspect of the U.S. economy.
Jobs are expected to increase by 163,000 a month this year, slightly down from last year but in line with labor market growth, and unemployment is predicted to decrease by 3.9 percent by the end of 2018.
NRF Chief Economist Jack Kleinhenz said: “The underpinnings of the economy are very good and consumer spending is at the center of our outlook. The push and pull of forces both external and internal to the U.S. economy
will continue to provide challenges, but on balance we expect a good year. And as the retail industry continues to transform, retailers will leverage the new tax plan to invest in their employees, stores and new formats that engage with the ever-evolving and demanding consumer.”
Though online and non-store sales are predicted to increase more than in-store sales, TD Bank’s Retail Experience Index recently affirmed that the in-store buying experience for fine jewelry remains essential.
In a recent survey of 1,021 consumers, the financial institution found that 47 percent of jewelry shoppers spent one to two hours in a jewelry store on average before making a major purchase and tended to visit three to four different stores.
Underscoring the importance of reaching consumers via multiple channels of sale, 47 percent of these shoppers spent three to six hours researching online. Ultimately, 54 percent of customers ended up buying in-store, 34 percent online and 10 percent through a retailer’s app.
Jewelry shoppers also continue to be repeat purchasers. Seventy-eight percent of the shoppers who had spent $500 or more in the last year said they were “very” or “extremely likely” to make another significant purchase in the next six months, indicating that they are likely turning to fine jewelry purchases for occasions, like birthdays and holidays.
TD Bank said that all of this data highlights the importance of the in-store experience, as 60 percent of shoppers said that knowledgeable sales associates are “very important” to deciding where to shop and 69 percent of them sought help from an associate during their last jewelry store purchase.
Seventy-nine percent of those surveyed said the sales associate was influential in deciding their ultimate purchase.
Though online and non-store sales are predicted to increase more than in-store sales, TD Bank’s Retail Experience Index recently affirmed that the in-store buying experience for fine jewelry remains essential.
In a recent survey of 1,021 consumers, the financial institution found that 47 percent of jewelry shoppers spent one to two hours in a jewelry store on average before making a major purchase and tended to visit three to four different stores.
Underscoring the importance of reaching consumers via multiple channels of sale, 47 percent of these shoppers spent three to six hours researching online. Ultimately, 54 percent of customers ended up buying in-store, 34 percent online and 10 percent through a retailer’s app.
Jewelry shoppers also continue to be repeat purchasers. Seventy-eight percent of the shoppers who had spent $500 or more in the last year said they were “very” or “extremely likely” to make another significant purchase in the next six months, indicating that they are likely turning to fine jewelry purchases for occasions, like birthdays and holidays.
TD Bank said that all of this data highlights the importance of the in-store experience, as 60 percent of shoppers said that knowledgeable sales associates are “very important” to deciding where to shop and 69 percent of them sought help from an associate during their last jewelry store purchase.
Seventy-nine percent of those surveyed said the sales associate was influential in deciding their ultimate purchase.
More on Surveys
The Latest
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans ApprovedThe retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
