The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.
The Forecast for the Holiday Season: Merry and Bright
The NRF and Deloitte both predict that sales will increase about 4 percent while PricewaterhouseCoopers has an even more bullish outlook.
New York--Retail sales predictions for the upcoming holiday season are optimistic, with forecasters citing increased consumer confidence, lower unemployment and growing household wealth as the reason for their bullish outlook.
On Tuesday, the National Retail Federation said it expects U.S. sales in November and December (excluding autos, gas and restaurants) to increase a “solid” 3.6 percent year-over-year to $655.8 billion.
That is significantly higher than the 10-year average of 2.5 percent and also above the seven-year average of 3.4 percent since the economic recovery began in 2009.
Additionally, the NRF forecasts that non-store sales (direct to consumer, kiosks and online sales) will be up between 7 and 10 percent, reaching $117 billion.
“Consumers have seen steady job and income gains throughout the year, resulting in continued confidence and the greater use of credit, which bodes well for more spending throughout the holiday season,” NRF Chief Economist Jack Kleinhenz said in a news release.
The NRF notes, however, that there are a few factors at play that could shake consumer confidence and impact holiday sales, namely increased geopolitical uncertainty, unseasonably warm weather and the outcome of the U.S. presidential election.
So, which candidate--Hillary Clinton or Donald Trump--will be more detrimental to consumer confidence and holiday spending?
The NRF wasn’t biting on that question when pressed about politics during a call with reporters Tuesday morning.
NRF President and CEO Matthew Shay said the forecast is not based on the assumption of one candidate’s victory over the other in the election, which will be over in 33 days (not that anyone’s counting), but rather current economic factors.
He added that the NRF does not take a public position on presidential elections, though he did note that the organization is “not particularly encouraged by either candidate’s platform on a number of issues,” specifically trade.
“Small, independent retailers and local artisans are expected to compete for consumers (this holiday season) by offering personal service as well as unique and hand-made gifts.” --Steven Barr, PricewaterhouseCoopersWhen asked on that same call what makes this holiday season better than last year--when the NRF predicted a 3.7 percent sales gain only to have the season finish at 3 percent--Kleinhenz cited many of the same economic factors underlined in the NRF’s forecast: lower unemployment and increased net worth, along with rising home prices.
Deloitte, which released its prediction for the holiday season back in September, also forecasts growth in the 4 percent range for November
In its forecast, also released on Tuesday, PwC said holiday spending will reach its highest point since the Great Recession, increasing 10 percent year-over-year.
And while gifts of travel and entertainment will continue to gain ground on traditional gifts, U.S. retail and consumer leader Steven Barr said, “Small, independent retailers and local artisans are expected to compete for consumers by offering personal service as well as unique and hand-made gifts.”
He also echoed the NRF’s claim of increased consumer confidence, saying “The great news for all retailers is consumers are much more optimistic this holiday season.”
The Latest

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

Supplier Spotlight Sponsored by GIA

The Indian jewelry brand recently opened stores in Atlanta and Seattle.


CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.

Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

The suspect allegedly stole almost $800,000 worth of diamond jewelry from a store in Orlando and then swallowed it during a traffic stop.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.