MajorsJul 18, 2025
Lewis Heyman on Sourcing Gemstones, Post-Retirement PlansHe retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.
SurveysMar 25, 2014
Silver strong in 2013, SPS survey shows
A total of 73 percent of retailers reported an increase in sterling silver sales last year, and another 50 percent said the best selling opportunity with the metal is among female self-purchasers, the Silver Promotion Service’s annual Silver Jewelry Buying Trends survey shows.
Robin Rotenier’s sterling silver “Hammer” cufflinks ($345)
New York--A total of 73 percent of retailers reported an increase in sterling silver sales last year, and another 50 percent said the best selling opportunity with the metal is among female self-purchasers, the Silver Promotion Service’s annual Silver Jewelry Buying Trends survey shows.
Of those who reported an increase in sales, 56 percent said that their silver sales rose between 11 percent and 25 percent in 2013, and 10 percent said that their sales were up over 25 percent. The average increase in silver sales among respondents was 17 percent.
For respondents who didn’t see their silver sales increase, 15 percent said sales in the category remained the same while 12 percent saw a drop in sales.
Still, a total of 92 percent of the retailers surveyed said that they were optimistic that the “silver boom” will continue for the next several years.
“While we already had anecdotal information from our program participants that 2013 had been an exceptional year for them, it was gratifying to see the quantifiable results from the survey,” said SPS Director Michael Barlerin. “Additionally, the five consecutive year-over-year results are perhaps the most compelling I have ever seen.”
Respondents said the most popular price points for silver in 2013 were less than $100 (50 percent) and from $100 to $500 (42 percent).
The holiday season proved to be a fruitful one for the category as well, as 66 percent of jewelers reported that their 2013 holiday season sales of silver jewelry increased from the year-earlier period.
Another 20 percent said that their holiday season silver sales remained flat, while 14 percent said sales declined during the period compared with 2012.
Another 36 percent of those surveyed said that silver jewelry gave them the best maintained margins during the holiday season, more than any other category in question. After silver, respondents listed diamond jewelry as giving the best margins (28 percent), followed by bridal (17 percent), gold jewelry (13 percent) and platinum jewelry (6 percent).
In addition, the age groups identified as buying the most silver jewelry are those aged 20 to 40 (58 percent) and 41 to 50 (22 percent).
RELATED CONTENT: Even lower silver price forecast for 2014
SPS, a trade organization designed to enhance the image of and stimulate demand for silver, commissioned National Jeweler to field the fifth consecutive Silver Jewelry Buying Trends survey. A total of
271 retailers representing 2,700 doors and selling an average of $1.4 million annually responded to the survey, which was conducted online from Feb. 4 to 24.
More on Surveys
The Latest
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
