“The Golden Now” campaign celebrates the here and now with the brand’s signature styles and a selection of its new pieces.
What to Do Before and After a Hurricane
As Hurricane Laura makes its way north, Berkley Asset Protection and Jewelers Mutual Group offer 26 tips for jewelers on preparing for, and dealing with, major storms.

New York—Hurricane Laura made landfall early Thursday morning near the Texas-Louisiana border.
The Category 4 storm is the second named hurricane of the year, following Hurricane Hanna in late July.
After “rapid intensification” over a 24-hour period into Wednesday, Laura lashed the coast with 140-mile-per-hour winds when it hit land.
According to the National Oceanic and Atmospheric Administration, the massive storm was downgraded to a Category 2 by Thursday morning but still had sustained winds of more than 100 mph and is expected to cause “catastrophic damage.”
Through the week, NOAA expects Laura to move up the Texas-Louisiana border and into Arkansas before heading east, through southeast Missouri, northern Tennessee and southern Kentucky.
Insurance companies Berkley Asset Protection and Jewelers Mutual Group offer tips to help retailers that are in the storm’s path prepare.
1. Stock up on emergency supplies if you haven’t already. This includes plywood for windows if there are no shutters, as well as mops, brooms, tarpaulins to cover key equipment and sandbags.
2. Keep an eye on TV, radio and online to monitor weather conditions and the issuing of watches and/or warnings.
3. Test generators, emergency lighting, uninterruptible power source equipment and sump pumps to make sure they’re functioning properly.
4. Put items that could be picked up by wind, such as store signs and outdoor furniture, inside the building.
5. Close windows, doors and hurricane shutters. If you don’t have the latter, close and board up all windows and doors with plywood.
6. Turn off propane tanks and unplug small appliances.
7. Store jewelry inventory in the safe or in a bank.
8. Make sure the computer system is fully backed up and that a copy of key information—like inventory records, repairs, vendors, year-to-date sales, vendors and contacts—has been made to be kept in a safe place away from the store. Jewelers Mutual has a checklist of such material in its Hurricane Preparedness Guide.
9. Charge cell phones and download a weather app, like NOAA Now or NOAA Weather.
10. Give both your staff and local law enforcement your cell phone number.
11. Cover computers, machinery, supplies and other areas with tarps. Avoid storing materials on the floor if they could be damaged by water.
12. Fill your car’s gas tank and get extra cash out.
13. Create an evacuation plan and communicate it to your team, business neighbors and family members. Learn safe routes to travel inland.
14.
15. Since most business insurance plans don’t cover flooding, consider flood insurance through the National Flood Insurance Program, which must be purchased in advance.
16. Do not go near standing water or moving water, or attempt to drive across flowing water.
Berkley Asset Protection and Jewelers Mutual Group also have 10 tips for retailers that apply to after a hurricane has come through.
1. Do not return to the area until the authorities say it is safe to do so.
2. Survey for damage and take pictures of any damage to the building and its contents.
3. Contact your security company and insurance agent as soon as possible to report damage and review next steps.
4. Check for downed power lines and exposed electrical lines. Report loose or dangling power lines to the local utility company, police or fire department.
5. Before utilities are turned back on, check for gas leaks, look for electrical system damage and check for sewage and water line damage.
6. Complete temporary and immediate repairs to minimize hazards and ensure the building can be safely accessed.
7. Remove all debris as soon as the adjuster has been contacted, and separate damaged property from undamaged property, taking care to protect the latter.
8. Use the telephone only for emergency calls, keep abreast of the current situation, and account for all employees.
9. Critique your pre- and post-storm actions to find strengths and weaknesses and make necessary adjustments for the next emergency.
10. As you are setting up the store again, don’t forget to take COVID-19 protocols into account.
“Remember that COVID didn’t go away just because Laura showed up. You should still be taking the necessary precautions—wearing a mask, washing hands, and social distancing,” said Andrew Chipman, vice president of jewelers block at Berkley Asset Protection.
For additional help from either company, visit BerkleyAssetPro.com or JewelersMutual.com.
The Latest

Signet confirmed that Caffie, president of Zales and Banter, and Bentzen, who headed Blue Nile, have left the company.

The antique jewelry dealer talks about the importance of including Black Americans in jewelry history and preserving their stories.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

Both its mines faced challenges last year, from operational issues to disruptions in the market.


Iconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.

The luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

The NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.

The one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.

The new facility was also designed to better serve its growing customer base in Canada.

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.

The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.





















