Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
What to Do Before and After a Hurricane
As Hurricane Laura makes its way north, Berkley Asset Protection and Jewelers Mutual Group offer 26 tips for jewelers on preparing for, and dealing with, major storms.

New York—Hurricane Laura made landfall early Thursday morning near the Texas-Louisiana border.
The Category 4 storm is the second named hurricane of the year, following Hurricane Hanna in late July.
After “rapid intensification” over a 24-hour period into Wednesday, Laura lashed the coast with 140-mile-per-hour winds when it hit land.
According to the National Oceanic and Atmospheric Administration, the massive storm was downgraded to a Category 2 by Thursday morning but still had sustained winds of more than 100 mph and is expected to cause “catastrophic damage.”
Through the week, NOAA expects Laura to move up the Texas-Louisiana border and into Arkansas before heading east, through southeast Missouri, northern Tennessee and southern Kentucky.
Insurance companies Berkley Asset Protection and Jewelers Mutual Group offer tips to help retailers that are in the storm’s path prepare.
1. Stock up on emergency supplies if you haven’t already. This includes plywood for windows if there are no shutters, as well as mops, brooms, tarpaulins to cover key equipment and sandbags.
2. Keep an eye on TV, radio and online to monitor weather conditions and the issuing of watches and/or warnings.
3. Test generators, emergency lighting, uninterruptible power source equipment and sump pumps to make sure they’re functioning properly.
4. Put items that could be picked up by wind, such as store signs and outdoor furniture, inside the building.
5. Close windows, doors and hurricane shutters. If you don’t have the latter, close and board up all windows and doors with plywood.
6. Turn off propane tanks and unplug small appliances.
7. Store jewelry inventory in the safe or in a bank.
8. Make sure the computer system is fully backed up and that a copy of key information—like inventory records, repairs, vendors, year-to-date sales, vendors and contacts—has been made to be kept in a safe place away from the store. Jewelers Mutual has a checklist of such material in its Hurricane Preparedness Guide.
9. Charge cell phones and download a weather app, like NOAA Now or NOAA Weather.
10. Give both your staff and local law enforcement your cell phone number.
11. Cover computers, machinery, supplies and other areas with tarps. Avoid storing materials on the floor if they could be damaged by water.
12. Fill your car’s gas tank and get extra cash out.
13. Create an evacuation plan and communicate it to your team, business neighbors and family members. Learn safe routes to travel inland.
14.
15. Since most business insurance plans don’t cover flooding, consider flood insurance through the National Flood Insurance Program, which must be purchased in advance.
16. Do not go near standing water or moving water, or attempt to drive across flowing water.
Berkley Asset Protection and Jewelers Mutual Group also have 10 tips for retailers that apply to after a hurricane has come through.
1. Do not return to the area until the authorities say it is safe to do so.
2. Survey for damage and take pictures of any damage to the building and its contents.
3. Contact your security company and insurance agent as soon as possible to report damage and review next steps.
4. Check for downed power lines and exposed electrical lines. Report loose or dangling power lines to the local utility company, police or fire department.
5. Before utilities are turned back on, check for gas leaks, look for electrical system damage and check for sewage and water line damage.
6. Complete temporary and immediate repairs to minimize hazards and ensure the building can be safely accessed.
7. Remove all debris as soon as the adjuster has been contacted, and separate damaged property from undamaged property, taking care to protect the latter.
8. Use the telephone only for emergency calls, keep abreast of the current situation, and account for all employees.
9. Critique your pre- and post-storm actions to find strengths and weaknesses and make necessary adjustments for the next emergency.
10. As you are setting up the store again, don’t forget to take COVID-19 protocols into account.
“Remember that COVID didn’t go away just because Laura showed up. You should still be taking the necessary precautions—wearing a mask, washing hands, and social distancing,” said Andrew Chipman, vice president of jewelers block at Berkley Asset Protection.
For additional help from either company, visit BerkleyAssetPro.com or JewelersMutual.com.
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.


AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.