Independents

Squirrel Spotting: Life in Lockdown

IndependentsMay 12, 2020

Squirrel Spotting: Life in Lockdown

In his latest column, Peter Smith muses about “Taxi Driver,” a condescending conversation, and what jewelers can learn from his dentist.

peter-smith.jpg
Peter Smith is president of Memoire and Hearts On Fire. He is author of two books, “Hiring Squirrels,” and “Sell Something.” Connect with Smith on LinkedIn or at dublinsmith@yahoo.com.
My wife Sherry and I watched the movie “Taxi Driver” last Friday night.

If you’ve seen the classic Robert De Niro film from 1976, you’ll remember it had some pretty heavy content.

As we discussed the film over breakfast Saturday morning, we wondered aloud whether Jodie Foster, who was 12 or 13 at the time she was cast as a prostitute (a role that earned her an Academy Award nomination), was even allowed to watch the film after it was completed.

I turned to Sherry and said, “Do your little Google-ramble.”

She responded, “It’s too early for me to want to hit you!”

Welcome to week nine of COVID-19 lockdown.

For context, I often kid Sherry about her insatiable curiosity.

She and Google are on such good terms that anytime I even hint at a question, she whips out her iPad and looks up the answer. I love it!

Occasionally, I’ll try a little reverse-psychology such as …

“I wonder if so-and-so ever worked with such-and-such.” I do it in such a way as to convey mild, but not motivated, interest.

You can see what’s happening here.

If I said, “Hey Sherry, would you look up …” she’d respond with a something like, “I’ll do that right after I iron your socks.”

Since we are on the subject of condescension, I asked her what the most condescending thing was that’s ever been said to her.

She replied without hesitation that a “friend” once asked her in the course of conversation, “And you make how much running your piddly little jewelry store?”

For the record, she was running a very profitable jewelry store and employing 12 people at the time of the inquiry, many of them the principal breadwinners in their families. He, on the other hand, had a government job, employing nobody.

In an unrelated matter, I saw a post recently from my friend and former colleague, Pat Henneberry.

Pat is one of the funniest people I know, and she posted on Facebook about getting a “we’re all in this together” email from an airline.

Her post suggested that the last time she flew on that airline, her bag weighed 52 pounds and they were apparently not all in this together. 

I thought about Pat a couple of days later when someone posted a photo from the same airline showing a flight out of Denver where about one-third of the passengers, and some of the airline’s employees, weren’t wearing face masks. 
The plane was also packed, including people jammed into the middle seats. It wasn’t the kind of environment anyone is likely to welcome post-pandemic.

In better news from the same day, I got an email update from my dentist that could serve as a prototype for how things ought to be done. 

It read:

“We cannot wait to welcome back our team and patients into a NEW and improved space. Yes, our construction team has been working steadily and safely on creating a space I have always dreamed of having for our patient care. New equipment, new state-of-the-art technology, new features solely focused around our patients, and simply a beautiful space will be waiting to greet you all in the near future. We also used the equipment specifically designed to keep our team members and patients SAFE. Air-filtering systems and extra-oral dental suction systems will be features you don’t see at a typical dental office but will be valuable additions to our office as we stay on the leading edge of safety for everyone in our space. Providing the safest and best possible care is always on our mind and our mission.”
 Wow. That is an impact email amid the litany of nonsense we get from businesses telling us how we are “all in this together.” (Many of them, I might add, we’ve barely heard of.) 

For what it’s worth, my dentist is a small business owner and, as the daughter of Vietnamese immigrants, she’s making the American Dream work for her. I couldn’t be any more proud of her.

That’s a “piddly little” business doing the right stuff in the midst of this crisis.

I’m almost looking forward to going back there.
Peter Smithis a principal partner at The Retail Smiths, a consultancy for retailers and vendors. He teaches sales psychology and is the author of four books, including the recently released “Essentially Human, On Sales and Salespeople.” He can reached at theretailsmiths@gmail.com.

The Latest

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsMay 13, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

Weekly QuizMay 07, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jessica McCormack Medallion Capsule Collection Campaign
CollectionsMay 12, 2026
Jessica McCormack Debuts Antique Coin-Inspired Medallions for Summer

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

Tiffany & Co. x CFDA Jewelry Designer Award
Events & AwardsMay 12, 2026
The Tiffany & Co. x CFDA Jewelry Designer Award Is Back

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Merle, Juanita, and Brent Staats of Staats Jewelers
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 Years

The owners of Staats Jewelers are heading into retirement.

Former Macy’s CEO Jeffrey Gennette
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers Board

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

Buddha Mama gold earrings hexagon emerald
TrendsMay 11, 2026
Amanda’s Style File: Lucky May

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

Clientbook Logo
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store Events

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

Pandora lab grown diamond necklace
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond Claims

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

Ronnie VanderLinden and Feriel Zerouki
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

Glenn Spiro Old Moghul Golconda Earrings
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met Gala

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Kennedy’s Jewelers tourmaline necklace
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award Winners

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Kashmir sapphire ring
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry Sale

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

Billy Welshoff
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account Executive

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu
WatchesMay 07, 2026
Chrono24 Names New CEO

José Gaztelu has been promoted to the role, which has been vacant since last year.

Jewelers of America Logo
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship Program

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

White and yellow rough diamonds from the Ekati Diamond Mine
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain Future

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

Pandora lab grown diamond rings
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown Diamonds

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

Saks Fifth Avenue door sign
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to Approval

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Heuer Monaco Le Mans
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby's

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Met Gala 2026 Beyonce, Lisa Manobal, Hailey Bieber
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met Gala

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Doug Hucker
SourcingMay 05, 2026
Doug Hucker Returns to His Roots

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy