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Signet Jewelers to Close Stores, Cut Staff Amid Declining SalesThe moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.
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Royal Chain’s New Catalog Is All About Gold
From brand-new designs to jewels from the archives, the manufacturer’s latest offerings hit every price point.
Royal Chain’s new catalog, “The Gold Book,” shows that more is more when it comes to gold jewelry. (Image courtesy of Royal Chain)
New York—Take it from Royal Chain: gold is hotter than ever.
The manufacturer is releasing a new catalog dubbed “The Gold Book,” highlighting dozens of gold jewelry styles.
The company decided to launch the catalog after the success of its 40th anniversary stand-alone book of all new styles, released last year.
The brainchild of Royal Chain Vice President, Design and Marketing, Phillip Gabriel Maroof, the book includes updated classics from the archives as well as more fashion-forward trend driven pieces, plus an equally diverse array of price points, starting as low as $280 and topping off about $14,000, a company representative said.
The Gold Book features both women’s and men’s styles, the latter which is an increased focus for Royal Chain.
The company debuted the catalog during Las Vegas market week and will have copies available at upcoming trade shows. It will send copies to its retail partners around September in time for the holidays, for their own reference and to use as a tool for consumers (all prices in the book are suggested retail).
“Gold is so versatile, there is so much you can do with it, and it is important for retailers to see how innovative gold artisans can be. This book highlights that in the most relevant way to retailers and consumers alike,” Maroof commented in a press release.
For more information and to see the styles listed in The Gold Book, visit Royal Chain’s website.
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