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CFO of De Beers’ Consumer-Facing Division Leaves Company
Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Shaun Wills left De Beers Group at the end of last week after a little less than two years with the company. (Photo courtesy of De Beers Group)
London—The chief financial officer of De Beers Group’s Brands and Consumer Markets division, which includes Forevermark, Origin, and the Desert Diamonds beacon program, has left the company.
Shaun Wills announced his departure via LinkedIn at the end of last week, writing, “Today marks my last day with the De Beers Group.
“It’s been a fascinating couple of years where I have learnt the true value inherent in natural diamonds, and the contribution they make to the welfare and prosperity of the countries that hold those resources with the help and support of De Beers.”
De Beers confirmed his departure in statement shared via email, noting that he is leaving the company to “pursue other opportunities.”
Wills came to De Beers from Superdry as interim CFO in August 2024 to “support the transformation of its downstream business,” De Beers said.
This included the migration of Forevermark to India; launch of Origin by De Beers Group; closure of Lightbox; rebrand of De Beers London, the company’s retail stores; and the introduction of Desert Diamonds, De Beers’ first beacon program in 16 years.
Wills became full time in June 2025.
“We thank Shaun for his contribution to De Beers Group, including his support for building a portfolio of strong brands and the resumption of category marketing, and wish him well for the next chapter of his career,” the company said.
Richard Mills has joined the business as the new CFO for what is now being called De Beers Group Brands & Diamond Desirability.
Related stories will be right here …
Shaun Wills announced his departure via LinkedIn at the end of last week, writing, “Today marks my last day with the De Beers Group.
“It’s been a fascinating couple of years where I have learnt the true value inherent in natural diamonds, and the contribution they make to the welfare and prosperity of the countries that hold those resources with the help and support of De Beers.”
De Beers confirmed his departure in statement shared via email, noting that he is leaving the company to “pursue other opportunities.”
Wills came to De Beers from Superdry as interim CFO in August 2024 to “support the transformation of its downstream business,” De Beers said.
This included the migration of Forevermark to India; launch of Origin by De Beers Group; closure of Lightbox; rebrand of De Beers London, the company’s retail stores; and the introduction of Desert Diamonds, De Beers’ first beacon program in 16 years.
Wills became full time in June 2025.
“We thank Shaun for his contribution to De Beers Group, including his support for building a portfolio of strong brands and the resumption of category marketing, and wish him well for the next chapter of his career,” the company said.
Richard Mills has joined the business as the new CFO for what is now being called De Beers Group Brands & Diamond Desirability.
Prior to Wills’ announcement of his departure, news surfaced that Sally Morrison, who has been with De Beers on and off since 2011, will be leaving the company later this summer.
In late 2025, the company announced the departure of another longtime executive, Feriel Zerouki.
Zerouki, the company’s chief trade and industry officer, had been with De Beers since 2005.
De Beers is owned by Anglo American, which publicly confirmed that it was putting De Beers up for sale in May 2024.
After more than two years, indications are that the sale will happen soon.
De Beers CEO Al Cook said during an interview conducted at JCK Las Vegas that Anglo has “never been closer” to selecting a buyer and closing the sale.
In mid-June, he told Reuters he was “hopeful” the sale would happen in weeks, not months.
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