Gurhan's Collection is an 'Untamed' Zoo
The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Each animal, fashioned from gemstones and natural materials like ivory and set in a pendant, was made to represent one of the four elements.
Untamed brings together the raw power of fire, water, air, and earth, the New York City-based brand said, with animal jewelry that speaks to one’s deepest self.
“The elements are expressed through the animals’ natural associations and symbolic meanings, creating a spiritual connection between the wearer and these primal forces,” said Gurhan Orhan, founder and designer of his eponymous brand.
The fire animals channel transformative energy and power. Orhan said this includes dragons with their legendary fire-breathing abilities, lions representing solar strength, and roosters that symbolize dawn and solar connection.
Water animals—fish, seahorses, swans, herons, and elements from the sea like shark teeth—embody flow and adaptability as a representation of water’s fluid grace.
Air animals are creatures that command the sky and represent liberation, such as birds, butterflies, owls, ravens, geese, and the mythical Pegasus.
When it comes to the earth element, the animals symbolizing grounding and stability are horses for earthbound strength, wolves as terrestrial predators, and human forms as earthly beings.
The more than 60 designs feature horses, butterflies, owls, ravens, geese, fish seahorses, dragons, lions, and more.
Each piece features hand-hammered 24-karat yellow gold and uses gemstones including turquoise, labradorite, aquamarine, carnelian, emerald, opal, and topaz, along with natural materials like mammoth ivory and shark teeth.
The Untamed collection retails from $2,870 to $26,520.
It debuted earlier this month as part of the brand’s “Four Elements” seasonal offering for fall 2025.
The collection is available on the Gurhan website.
The Latest

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.


Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

The April event will feature a new VIP shopping day requiring a special ticket.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

JVC also announced the election of five new board members.

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

The show will be held March 26-30 at the Miami Beach Convention Center.

The estate of the model, philanthropist, and ex-wife of Johnny Carson has signed statement jewels up for sale at John Moran Auctioneers.

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

It will lead distribution in North America for Graziella Braccialini's new gold pieces, which it said are 50 percent lighter.

The organization is seeking a new executive director to lead it into its next phase of strategic growth and industry influence.

The nonprofit will present a live, two-hour introductory course on building confidence when selling colored gemstones.

Western wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
![A peridot [left] and sapphires from Tanzania from Anza Gems, a wholesaler that partners with artisanal mining communities in East Africa Anza gems](https://uploads.nationaljeweler.com/uploads/cdd3962e9427ff45f69b31e06baf830d.jpg)
Although the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.

Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.

Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.

Butterfield Jewelers in Albuquerque, New Mexico, is preparing to close as members of the Butterfield family head into retirement.

The nonprofit has welcomed four new grantees for 2026.

Parent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.























