CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingCollectionsApr 04, 2025
Piece of the Week: Heather B. Moore’s ‘Lily of the Valley’ Charm
The charm is a celebration of springtime as April showers bring May flowers with the piece’s cluster of diamond raindrops.
April showers bring May flowers!
This week’s “Piece of the Week” was a timely choice for the first week of April, as spring is just beginning.
Heather B. Moore’s “Lily of the Valley” oval charm displays a freehand stamped image of the Lily of the Valley flower with diamond accents totaling 0.02 carats in 14-karat yellow gold.
From the brand’s 2025 spring collection, the charm is a celebration of springtime.
The Lily of the Valley flower has had many different meanings throughout history.
In the Victorian era, it symbolized a return to happiness, according to Country Living, while it represented humility and purity in ancient times.
Looking to modernity, the flower has been associated with motherhood and happiness, or more generally, with spring.
“When we used to walk in the woods, my mom would say, ‘oh the Lily of the Valley is out, that is a sign for spring!’ [It is] a grounding memory of family and curiosities in the forest… The moisture on the leaves would glisten in the morning glow, and we would commence our hunt for crayfish through the streams, over the moss-covered rocks,” said Heather Moore, founder of her eponymous brand.
“When I think of Lily of the Valley, I think of adventures in the woods with my sisters, cousins, pets… my red rain jacket and yellow rain boots and the smell of spring.”
Related stories will be right here …
This week’s “Piece of the Week” was a timely choice for the first week of April, as spring is just beginning.
Heather B. Moore’s “Lily of the Valley” oval charm displays a freehand stamped image of the Lily of the Valley flower with diamond accents totaling 0.02 carats in 14-karat yellow gold.
From the brand’s 2025 spring collection, the charm is a celebration of springtime.
The Lily of the Valley flower has had many different meanings throughout history.
In the Victorian era, it symbolized a return to happiness, according to Country Living, while it represented humility and purity in ancient times.
Looking to modernity, the flower has been associated with motherhood and happiness, or more generally, with spring.
“When we used to walk in the woods, my mom would say, ‘oh the Lily of the Valley is out, that is a sign for spring!’ [It is] a grounding memory of family and curiosities in the forest… The moisture on the leaves would glisten in the morning glow, and we would commence our hunt for crayfish through the streams, over the moss-covered rocks,” said Heather Moore, founder of her eponymous brand.
“When I think of Lily of the Valley, I think of adventures in the woods with my sisters, cousins, pets… my red rain jacket and yellow rain boots and the smell of spring.”
The Lily of the Valley oval charm debuted, along with the spring collection, on March 25.
It retails for $1,044 and is available on the Heather B. Moore website.
While our Piece of the Week is in gold, the charm also comes in sterling silver for $374.
Editors' Picks
Sponsored by
More on Collections
The Latest
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection WholesaleThe jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
