The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.
Have a Plan for Emergencies
Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

Brought To You By Jewelers of America
Today’s business know all too well that disaster can strike anytime and anywhere. That is why Jewelers of America advises members to have emergency and crisis policies in place that will help protect your business, staff, and customers.
Jewelers of America’s Guide to Best Practices includes tips to help businesses prepare for unforeseen events, whether natural (such as floods, wildfires, hurricanes, or earthquakes), health-related (wide-spread illnesses), human-caused (accidents or acts of violence) or technology related (power or equipment failure).
While nobody has a crystal ball to predict every disaster ahead of time, there are effective steps your business can take to reduce risks.
Consider Your Risks
- Can I operate my business if I am unable to physically access it?
- Have you identified/prioritized what operations are most essential to recovery in the event of a disaster?
- Have you assigned an emergency coordinator or lead among your management/staff to do things like handle evacuations or emergency communications?
Communications are Key
- Texting employees directly with important updates
- Updating your community through email, your website, and social media channels on things like store hours, appointment options
- Share health and safety measures your business has in place both online and in store
Take Advantage of Local and Government Resources
While you cannot know everything that can happen ahead of time, having a plan in place can be the difference between a chaotic and slow response; versus an orderly and safe one.
Join Jewelers of America today to access the member-exclusive industry guidance, "Guide to Best Practices" — which covers everything from current risks, diamonds, colored gemstones, business regulations, policy statements and more.
The Latest

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.


A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.

Falling oil prices were a factor in the slight month-over-month improvement.

The new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.

The clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.

The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.

The new watch commemorates Pokémon’s 30th anniversary.

The luxury retailer is now called Exemplar Luxury Group.

The “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.

The new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.

All active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
























