Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
Have a Plan for Emergencies
Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

Brought To You By Jewelers of America
Today’s business know all too well that disaster can strike anytime and anywhere. That is why Jewelers of America advises members to have emergency and crisis policies in place that will help protect your business, staff, and customers.
Jewelers of America’s Guide to Best Practices includes tips to help businesses prepare for unforeseen events, whether natural (such as floods, wildfires, hurricanes, or earthquakes), health-related (wide-spread illnesses), human-caused (accidents or acts of violence) or technology related (power or equipment failure).
While nobody has a crystal ball to predict every disaster ahead of time, there are effective steps your business can take to reduce risks.
Consider Your Risks
- Can I operate my business if I am unable to physically access it?
- Have you identified/prioritized what operations are most essential to recovery in the event of a disaster?
- Have you assigned an emergency coordinator or lead among your management/staff to do things like handle evacuations or emergency communications?
Communications are Key
- Texting employees directly with important updates
- Updating your community through email, your website, and social media channels on things like store hours, appointment options
- Share health and safety measures your business has in place both online and in store
Take Advantage of Local and Government Resources
While you cannot know everything that can happen ahead of time, having a plan in place can be the difference between a chaotic and slow response; versus an orderly and safe one.
Join Jewelers of America today to access the member-exclusive industry guidance, "Guide to Best Practices" — which covers everything from current risks, diamonds, colored gemstones, business regulations, policy statements and more.
The Latest

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.


The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.























