From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
Have a Plan for Emergencies
Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

Brought To You By Jewelers of America
Today’s business know all too well that disaster can strike anytime and anywhere. That is why Jewelers of America advises members to have emergency and crisis policies in place that will help protect your business, staff, and customers.
Jewelers of America’s Guide to Best Practices includes tips to help businesses prepare for unforeseen events, whether natural (such as floods, wildfires, hurricanes, or earthquakes), health-related (wide-spread illnesses), human-caused (accidents or acts of violence) or technology related (power or equipment failure).
While nobody has a crystal ball to predict every disaster ahead of time, there are effective steps your business can take to reduce risks.
Consider Your Risks
- Can I operate my business if I am unable to physically access it?
- Have you identified/prioritized what operations are most essential to recovery in the event of a disaster?
- Have you assigned an emergency coordinator or lead among your management/staff to do things like handle evacuations or emergency communications?
Communications are Key
- Texting employees directly with important updates
- Updating your community through email, your website, and social media channels on things like store hours, appointment options
- Share health and safety measures your business has in place both online and in store
Take Advantage of Local and Government Resources
While you cannot know everything that can happen ahead of time, having a plan in place can be the difference between a chaotic and slow response; versus an orderly and safe one.
Join Jewelers of America today to access the member-exclusive industry guidance, "Guide to Best Practices" — which covers everything from current risks, diamonds, colored gemstones, business regulations, policy statements and more.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

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