The company plans to raise the prices of select watches to offset the impact of tariffs.
Have a Plan for Emergencies
Emergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.

Brought To You By Jewelers of America
Today’s business know all too well that disaster can strike anytime and anywhere. That is why Jewelers of America advises members to have emergency and crisis policies in place that will help protect your business, staff, and customers.
Jewelers of America’s Guide to Best Practices includes tips to help businesses prepare for unforeseen events, whether natural (such as floods, wildfires, hurricanes, or earthquakes), health-related (wide-spread illnesses), human-caused (accidents or acts of violence) or technology related (power or equipment failure).
While nobody has a crystal ball to predict every disaster ahead of time, there are effective steps your business can take to reduce risks.
Consider Your Risks
- Can I operate my business if I am unable to physically access it?
- Have you identified/prioritized what operations are most essential to recovery in the event of a disaster?
- Have you assigned an emergency coordinator or lead among your management/staff to do things like handle evacuations or emergency communications?
Communications are Key
- Texting employees directly with important updates
- Updating your community through email, your website, and social media channels on things like store hours, appointment options
- Share health and safety measures your business has in place both online and in store
Take Advantage of Local and Government Resources
While you cannot know everything that can happen ahead of time, having a plan in place can be the difference between a chaotic and slow response; versus an orderly and safe one.
Join Jewelers of America today to access the member-exclusive industry guidance, "Guide to Best Practices" — which covers everything from current risks, diamonds, colored gemstones, business regulations, policy statements and more.
The Latest

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.


The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

It was featured in the miner’s latest sale, which brought in $24.8 million.

GemText AI uses artificial intelligence to generate tailored product titles, descriptions, and tags with jewelry-specific language.

The 3,300-square foot location is the jeweler's largest store in North America.

Aging and with myriad health issues, none will serve time for their roles in robbing the billionaire celebrity at gunpoint in 2016.

The WNBA team received rings imbued with meaning, from leaf motifs and its Liberty torch to the number of diamonds used.

A longtime executive at RDI Diamonds, Rickard has served on the JBT board for the past five years.

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

The lab has adjusted the scale it uses for nacre grading.

Sponsored by GCAL by Sarine

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

The nonprofit elected five judges who will decide the winners of its design competition.

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.