SourcingJan 23, 2025
RapNet, AGTA Partner to Launch Gemstone Trading NetworkSourcingJan 27, 2025
Dev Shetty To Head New Auction House for Rare Colored Gems
Jemora Gemhouse’s inaugural auction, slated for March, will take place in Dubai and feature polished sapphires.
Jemora Gemhouse is the latest venture to be led by Dev Shetty, the founder and ex-CEO of sapphire and emerald miner Fura Gems.
Dubai—Colored gemstone mining veteran Dev Shetty is heading a new auction house dedicated to rare, polished colored gemstones.
Jemora Gemhouse (JGH) is designed to provide collectors, luxury brands, and trade partners with “unparalleled access” to rare, valuable, unique, and premium-colored gemstones in a curated environment, the company said.
It’s led by Shetty, along with a team of expert gemologists responsible for meticulously sourcing, valuing, and appraising gemstones, JGH said.
Each gemstone will be certified by laboratories, including American Gemological Laboratories (AGL), GRS GemResearch Swisslab, Gübelin Gem Lab, and Swiss Gemmological Institute SSEF.
The inaugural auction will feature a collection of sapphires from Kashmir, Madagascar, and Sri Lanka, in categories including padparadscha, blue, pink, and yellow.
"Our inaugural auction promises to be a milestone event, featuring once-in-a-lifetime collections that are simply irreplaceable," said Shetty.
The sale is scheduled for March 17 to 19 and set to take place through the Dubai Diamond Exchange, the only diamond bourse in the Gulf Cooperation Council—the region comprising the Middle Eastern countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—affiliated with the World Federation of Diamond Bourses.
The DDE sits under the umbrella of the Dubai Multi Commodities Centre (DMCC).
"The Dubai Diamond Exchange is the world’s largest diamond tender facility, supporting over 1,350 companies and expanding rapidly into colored gemstones,” said Ahmed Bin Sulayem, executive chairman and CEO of DMCC.
He continued, “Recent record-breaking tenders for emeralds, rubies, and sapphires are a testament to our growth as the hub of choice for the global colored gemstone market. We are delighted to launch the Jemora Gem House today and look forward to working with Dev Shetty as we continue to facilitate access and drive trade growth through the UAE for some of the world’s most remarkable, colored gemstones.”
Related stories will be right here …
Jemora Gemhouse (JGH) is designed to provide collectors, luxury brands, and trade partners with “unparalleled access” to rare, valuable, unique, and premium-colored gemstones in a curated environment, the company said.
It’s led by Shetty, along with a team of expert gemologists responsible for meticulously sourcing, valuing, and appraising gemstones, JGH said.
Each gemstone will be certified by laboratories, including American Gemological Laboratories (AGL), GRS GemResearch Swisslab, Gübelin Gem Lab, and Swiss Gemmological Institute SSEF.
The inaugural auction will feature a collection of sapphires from Kashmir, Madagascar, and Sri Lanka, in categories including padparadscha, blue, pink, and yellow.
"Our inaugural auction promises to be a milestone event, featuring once-in-a-lifetime collections that are simply irreplaceable," said Shetty.
The sale is scheduled for March 17 to 19 and set to take place through the Dubai Diamond Exchange, the only diamond bourse in the Gulf Cooperation Council—the region comprising the Middle Eastern countries of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates—affiliated with the World Federation of Diamond Bourses.
The DDE sits under the umbrella of the Dubai Multi Commodities Centre (DMCC).
"The Dubai Diamond Exchange is the world’s largest diamond tender facility, supporting over 1,350 companies and expanding rapidly into colored gemstones,” said Ahmed Bin Sulayem, executive chairman and CEO of DMCC.
He continued, “Recent record-breaking tenders for emeralds, rubies, and sapphires are a testament to our growth as the hub of choice for the global colored gemstone market. We are delighted to launch the Jemora Gem House today and look forward to working with Dev Shetty as we continue to facilitate access and drive trade growth through the UAE for some of the world’s most remarkable, colored gemstones.”
After a seven-year stint as chief operating officer and executive director of Gemfields, Shetty founded Fura Gems, a mining company sourcing emeralds in Colombia and sapphires in Mozambique and Australia, in 2017.
He stepped down as Fura’s CEO last summer, about one year after a 55-carat ruby from the company’s ruby mine in Mozambique set a record for the most expensive colored gemstone ever sold at auction.
He went on to establish Gaston Group, a mining investment company based in the United Arab Emirates, according to his LinkedIn profile. Jemora Gemhouse is part of the group.
“I’m so excited to unveil Jemora Gemhouse, the first-of-its-kind auction house dedicated to extremely rare and exclusive polished colored gemstones. For years, the industry has needed a specialized platform to showcase premium-colored gems to the right audience, bypassing the constraints of traditional auction houses,” Shetty said.
“Jemora Gemhouse fulfills this demand by connecting sellers directly with buyers, ensuring that the finest gemstones achieve their true market value."
The company said that for future auctions, it plans to include rare and high-valued gemstones, such as ruby, emerald, alexandrite, Paraiba tourmaline, and spinel.
Editors' Picks
Sponsored by
More on Sourcing
The Latest
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
IndependentsFeb 09, 2026
James Free Jewelers Unveils Revamped FlagshipThe Ohio jeweler’s new layout features a curated collection of brand boutiques to promote storytelling and host in-store events.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
