William Goldberg Celebrates 2 Major Milestones With New Book
“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

New York—Diamond jewelry company William Goldberg has released a new book in celebration of 75 years in business and the 25th anniversary of its proprietary Ashoka diamond.
Founder William Goldberg, who died in 2003, was known for his role in transforming and expanding New York City’s Diamond District, so much so that the City of New York named 48th Street between Fifth and Madison avenues after him.
That block is known today as “William Goldberg Way,” which shares its name with the title of the book.
“The William Goldberg Way” highlights Goldberg’s bold approach to diamond cutting and the creation of the Ashoka cut.
It also features archival visuals, as well as first-hand accounts about some of the world’s most famous diamonds handled by Goldberg, such as the largest known fancy red diamond, the 5.11-carat stone now known as “The Moussaieff Red.”
William’s wife Lili, son Saul, daughter Eve, son-in-law Barry Berg (who is married to William’s daughter Deborah), and grandson Benjamin Goldberg run the business today.
The family collaborated with jewelry expert Jill Newman and writer Jackie Caradonio to create the limited-edition book.
At an event celebrating its release, Only Natural Diamonds Editor-in-Chief Sam Broekema sat down with Newman and Eve Goldberg to discuss the making of the book.
“I reached out to many people in the industry, and everyone wanted to talk about Bill Goldberg,” Newman said. “Everyone had a story because he was so big and gregarious, and he was such a character.”
Eve and other members of the Goldberg family also shared stories throughout the night of William’s most memorable characteristics, such as his integrity, his passion, his many quotes, and his influence on the industry as a whole.
For years, Eve had been collecting mementos from the family business, including her mother’s archives and travel diaries.
“I have a drawer that is full of everything, all historical things from the company,” she said. “I have my father’s old passports, his ID cards, I saved his price lists, I saved everything.”
Because this year marks two major milestones for the company, it seemed like the perfect time to put it all into a book.
The book also includes William Goldberg’s more modern history, including the legacy of the Ashoka, its proprietary elongated antique cushion diamond cut.
Though its exact history is somewhat of a mystery, the Ashoka gained visibility when Harry Winston purchased one from an Indian trader in 1947 and, later, sold it to Mexican actress and jewelry collector María Félix.
Named for second-century B.C. Buddhist Emperor Ashoka, the diamond was said to possess the power to “remove sorrow and bring joy.”
William and Saul had admired the stone from afar, and in 1988, when the 41.37 carat, D-color, flawless diamond came up for auction, Saul went to the sale and bid for it, unfortunately to no avail.
In the end, the diamond sold to an anonymous bidder, and its whereabouts are unknown to this day.
The Goldbergs spent years recreating the cut in their version, ultimately developing their now-patented Ashoka cut.
“It was the first time there was a new diamond cut in decades and decades,” Newman said.
Today, William Goldberg owns both the Ashoka trademark and the exclusive rights to produce and distribute diamonds in this configuration, which they do through exclusive partnerships with retailers worldwide.
Along with the book, the company is releasing a limited-edition capsule jewelry collection in honor of the Ashoka’s 25th anniversary.
The “Talisman” collection, which will launch later this year, is inspired by the stone’s distinctive cut and its power to “remove sorrow and bring joy.”
William Goldberg also has created a limited-edition timepiece featuring 25 Ashoka-cut diamonds surrounding the watch’s pavé diamond face.
“The William Goldberg Way” is available for purchase on the William Goldberg website.
The Latest

Sponsored by the Gemological Institute of America

The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.

The “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.

Show off your spooky side with these 12 festive jewels.


The “Brilliant & Beyond” panel coincides with the “Love & Marriage” exhibition curated by Davis Jewelers in Louisville, Kentucky.

Consumers are feeling more optimistic about their present situation while the short-term future remains a little scary.

From sunlit whites to smoky whiskeys, introduce your clients to extraordinary diamonds in colors as unique as their love.

The company, which organizes a watch show in Geneva every spring, will bring a selection of watch brands to the 2026 Couture show in Vegas.

“The Modern Guide to Vintage Jewellery” follows the evolution of jewelry design from the ‘30s to the ‘80s with buying and styling advice.

For her annual Halloween story, Senior Editor Lenore Fedow explores the symbolism behind spiders, beetles, and other eerie insects.

Notable jewelry designers, members of the press, and retailers are up for an award at next year’s gala.

Leaders from Jewelers of America and National Jeweler discuss the gold price, tariffs, and more in this one-hour webinar.

After experiencing motherhood, growth, and loss, founder and designer Erin Sachse has created 10 irreplaceable jewels.

It is part of Sotheby’s “Royal & Noble Jewels” sale along with an ornate hair ornament and an old mine-cut light pink diamond ring.

One of the individuals was apprehended at the airport as he was trying to flee the country.

The retailer, which has faced struggling sales in recent quarters, is looking to streamline its operations.

Hill Management Group will oversee, market, and produce next year’s spring show.

London-based investment firm Pemberton Asset Management acquired the auction house for an undisclosed amount.

The workshop will give attendees the chance to try out and ask questions about three different diamond verification instruments.

The footage shows two of the jewelry heist suspects descending from the second floor of the museum and then escaping via scooter.

Founder and designer Rosanna Fiedler looked to a vintage Cartier clutch when designing the sunlight-inspired drop earrings.

The luxury conglomerates faced a challenging Q3 amid geopolitical and economic tensions.

The book details the journey of watches as symbols of hard-earned success in hip-hop for artists like 2Pac, Jay-Z, and more.

Alexis Vourvoulis, who most recently worked at Tiffany & Co., brings more than two decades of jewelry experience to her new role.

The superstar’s August engagement put the stamp of approval on an already hot engagement ring trend.

Retailers should offer classic styles with a twist that are a perfect fit for layered looks, experts say.
























