MajorsNov 13, 2024
Ariana Grande, Anya Taylor-Joy Star in Holiday Jewelry CampaignsCollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love
“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
Snoop Dogg (left) and Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, have teamed up to create Snoop Dogg’s new jewelry brand “Lovechild.” (Image Credit: Dah Dah)
Providence, R.I.—Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, has partnered with Snoop Dogg on a new jewelry collection.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
“I chose to name the collection Lovechild, because I felt like the world is so full of anger and negativity and division. And I know that I lead with love,” said Snoop Dogg in a video about the collection.
“I wanted to have a brand that could speak to every element of who I am, as far as leading with love and being a kid at all times. So, I am the lovechild, and this brand represents the lovechild.”
The name Lovechild is also a nod to his upbringing as “a child born from genuine love that broke the norms,” said the Metal Alchemist website.
SEE: Snoop Dogg's New Jewelry Collection
Snoop Dogg models Cuban link chain necklaces from his new jewelry brand "Lovechild."
The "Broadus" ring in 14-karat gold vermeil set with white zirconia diamond simulants ($418)
The ring is also available in sterling silver without stones ($188)
Select pieces feature a special "S" clasp in honor of Snoop Dogg.
The designer and the music icon were connected by Larry Jackson of Gamma, a multi-platform, multi-faceted business that works with major artists and brands on projects related to music, films, merchandise, fashion, and more.
Jackson was formerly the global creative director for Apple Music, which he left in 2022 after seven years with the tech giant. He launched Gamma in 2023.
Gamma connected Rafaelian and Snoop Dogg “to introduce a new standard for jewelry made with integrity,” said Metal Alchemist.
Rafaelian said the partnership represents a shared mission to create jewelry that doubles as a source of empowerment.
"Lovechild is truly special to me because it reflects the things I believe in deeply," said Rafaelian.
"When Larry Jackson at Gamma connected Snoop and me, it was pure creative chemistry. We're each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we're channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose."
Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise informed Lovechild’s creation.
“Snoop has really brought jewelry as a style to the forefront of pop culture and hip-hop fashion for years. Artists creating brands that are a natural extension of their style and expression, in the most authentic way, is something that will always resonate,” said Jackson.
The pieces range in price from $68 to $418 and are available for pre-order now on Metal Alchemist’s website.
Starting Dec. 6, the Lovechild collection will also be available exclusively at Reeds Jewelers, both online and in stores.
More on Collections
The Latest
Events & AwardsApr 18, 2025
Daymond John to Give Keynote at JCK Las VegasThe entrepreneur and “Shark Tank” star will share his top tips for success.
IndependentsApr 18, 2025
Bremer Jewelry to Reveal Renovated StoreThe jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.
MajorsApr 18, 2025
Tiffany & Co. Employees Star in Mother’s Day CampaignThe “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.
FinancialsApr 17, 2025
Movado Group to Increase Prices to Offset Tariffs ImpactDuring a call about its full-year results, CEO Efraim Grinberg discussed how the company is approaching the uncertainty surrounding tariffs.
Weekly QuizApr 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownApr 17, 2025
NDC Launches Its Diamond Learning CenterThe free program provides educational content for jewelry salespeople and enthusiasts to learn or refresh their diamond knowledge.
Policies & IssuesApr 17, 2025
Jewelers of America Requests Tariffs Testimonials from MembersThe feedback will be used to prepare other jewelers for the challenges ahead, the organization said.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
TechnologyApr 17, 2025
Technology Therapy Group Expands AI Training for Jewelry RetailersThe online sessions are designed to teach jewelers to use AI tools like ChatGPT and Claude to grow their business.
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
