MajorsNov 13, 2024
Ariana Grande, Anya Taylor-Joy Star in Holiday Jewelry CampaignsCollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection is All About Love
“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
Snoop Dogg (left) and Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, have teamed up to create Snoop Dogg’s new jewelry brand “Lovechild.”
Providence, R.I.—Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, has partnered with Snoop Dogg on a new jewelry collection.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
WATCH: Snoop Dogg Shows Off New Jewelry Collection
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
WATCH: Snoop Dogg Shows Off New Jewelry Collection
“I chose to name the collection Lovechild, because I felt like the world is so full of anger and negativity and division. And I know that I lead with love,” said Snoop Dogg in a video about the collection.
“I wanted to have a brand that could speak to every element of who I am, as far as leading with love and being a kid at all times. So, I am the lovechild, and this brand represents the lovechild.”
The name Lovechild is also a nod to his upbringing as “a child born from genuine love that broke the norms,” said the Metal Alchemist website.
The designer and the music icon were connected by Larry Jackson of Gamma, a multi-platform, multi-faceted business that works with major artists and brands on projects related to music, films, merchandise, fashion, and more.
Jackson was formerly the global creative director for Apple Music, which he left in 2022 after seven years with the tech giant. He launched Gamma in 2023.
Gamma connected Rafaelian and Snoop Dogg “to introduce a new standard for jewelry made with integrity,” said Metal Alchemist.
Rafaelian said the partnership represents a shared mission to create jewelry that doubles as a source of empowerment.
"Lovechild is truly special to me because it reflects the things I believe in deeply," said Rafaelian.
"When Larry Jackson at Gamma connected Snoop and me, it was pure creative chemistry. We're each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we're channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose."
Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise informed Lovechild’s creation.
“Snoop has really brought jewelry as a style to the forefront of pop culture and hip-hop fashion for years. Artists creating brands that are a natural extension of their style and expression, in the most authentic way, is something that will always resonate,” said Jackson.
The pieces range in price from $68 to $418 and are available for pre-order now on Metal Alchemist’s website.
Starting Dec. 6, the Lovechild collection will also be available exclusively at Reeds Jewelers, both online and in stores.
More on Collections
The Latest
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Weekly QuizNov 14, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
MajorsNov 14, 2024
Saks Fifth Avenue Cancels Holiday Light DisplayInstead of its usual elaborate display, the store will illuminate its façade and frame the windows to highlight its flagship’s architecture.
WatchesNov 14, 2024
Grand Seiko Partners With Ben Bridge on First Hawaii Store The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
SourcingNov 13, 2024
Gem Legacy Adventures Announces 2025 Trip Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
AuctionsNov 13, 2024
Aga Khan Emerald Sells for $8.8M, Sets RecordThe emerald brooch-turned-pendant returned to auction after 55 years, setting a world record for most expensive emerald sold at auction.
AuctionsNov 13, 2024
‘Exceptional’ Burmese Ruby Ring Tops $5M at Auction Phillips also sold a 1.21-carat fancy red diamond dubbed the “Red Miracle” for more than $1 million at its jewelry auction in Geneva.
MajorsNov 13, 2024
Ariana Grande, Anya Taylor-Joy Star in Holiday Jewelry CampaignsFrom Swarovski to Tiffany & Co., jewelry retailers are enlisting celebrities to highlight their holiday offerings.
MajorsNov 13, 2024
Royal Chain’s New Catalog Is Out NowThe 2024-2025 book introduces hundreds of new designs.
FinancialsNov 12, 2024
Cartier, Van Cleef & Arpels Continue to Shine for Richemont Richemont’s jewelry sales ticked up 2 percent in the first half of the year, while watch sales plummeted 17 percent.
GradingNov 12, 2024
GIA’s Next-Day Services Return for the HolidaysOffered by the lab since 2016, the holiday season special is good from now through mid-December.
CollectionsNov 12, 2024
Mikimoto and Chrome Hearts Blend Aesthetics in New CollaborationThe “Mikimoto Chrome Hearts” jewelry brings pearls from Mikimoto together with distinctive motifs from Chrome Hearts.
CollectionsNov 08, 2024
Piece of the Week: Larkspur & Hawk’s ‘Tapestry Lily’ Earrings These earrings use flat-backed white quartz to create a window onto an antique ribbon embroidered with a floral design.
Events & AwardsNov 08, 2024
AGTA Reveals Spectrum, Cutting Edge Award Winners for 2024This year’s AGTA Spectrum & Cutting Edge Awards included a new category for engagement rings and a new award highlighting female designers.
FinancialsNov 08, 2024
Brilliant Earth’s Q3 Sales Fall 13%Plus, CEO Beth Gerstein shares her insight on the holiday season and the possibility of new tariffs.
TrendsNov 07, 2024
Amanda’s Style File: Golden and Blue November HuesThe month’s birthstones, citrine and blue topaz, reflect the changing colors of the season.
