MajorsNov 13, 2024
Ariana Grande, Anya Taylor-Joy Star in Holiday Jewelry CampaignsCollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love
“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
Snoop Dogg (left) and Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, have teamed up to create Snoop Dogg’s new jewelry brand “Lovechild.” (Image Credit: Dah Dah)
Providence, R.I.—Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, has partnered with Snoop Dogg on a new jewelry collection.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
“I chose to name the collection Lovechild, because I felt like the world is so full of anger and negativity and division. And I know that I lead with love,” said Snoop Dogg in a video about the collection.
“I wanted to have a brand that could speak to every element of who I am, as far as leading with love and being a kid at all times. So, I am the lovechild, and this brand represents the lovechild.”
The name Lovechild is also a nod to his upbringing as “a child born from genuine love that broke the norms,” said the Metal Alchemist website.
SEE: Snoop Dogg's New Jewelry Collection
Snoop Dogg models Cuban link chain necklaces from his new jewelry brand "Lovechild."
The "Broadus" ring in 14-karat gold vermeil set with white zirconia diamond simulants ($418)
The ring is also available in sterling silver without stones ($188)
Select pieces feature a special "S" clasp in honor of Snoop Dogg.
The designer and the music icon were connected by Larry Jackson of Gamma, a multi-platform, multi-faceted business that works with major artists and brands on projects related to music, films, merchandise, fashion, and more.
Jackson was formerly the global creative director for Apple Music, which he left in 2022 after seven years with the tech giant. He launched Gamma in 2023.
Gamma connected Rafaelian and Snoop Dogg “to introduce a new standard for jewelry made with integrity,” said Metal Alchemist.
Rafaelian said the partnership represents a shared mission to create jewelry that doubles as a source of empowerment.
"Lovechild is truly special to me because it reflects the things I believe in deeply," said Rafaelian.
"When Larry Jackson at Gamma connected Snoop and me, it was pure creative chemistry. We're each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we're channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose."
Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise informed Lovechild’s creation.
“Snoop has really brought jewelry as a style to the forefront of pop culture and hip-hop fashion for years. Artists creating brands that are a natural extension of their style and expression, in the most authentic way, is something that will always resonate,” said Jackson.
The pieces range in price from $68 to $418 and are available for pre-order now on Metal Alchemist’s website.
Starting Dec. 6, the Lovechild collection will also be available exclusively at Reeds Jewelers, both online and in stores.
More on Collections
The Latest
CrimeDec 24, 2025
LA Jewelry District Couple Pleads Guilty to Hiding Millions from IRSThe couple pleaded guilty to concealing at least $127 million in cash transactions at its precious metals businesses.
SurveysDec 24, 2025
Consumer Confidence Falls Again in DecemberConsumers shared concerns about prices, inflation, tariffs, trade, and politics in the survey’s write-in response section.
AuctionsDec 24, 2025
Bonhams to Open New U.S. Flagship in NYCIn February 2026, the auction house will move its headquarters to the former Steinway Hall, a neoclassical landmark on Billionaires’ Row.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsDec 24, 2025
NYC Jewelry, Antique, & Object Show Announces Winter EventThe new show will take place Jan. 23-25, 2026.
Weekly QuizDec 23, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
Events & AwardsDec 23, 2025
Bulgari Reimagines Costume Designers Guild AwardThe LVMH-owned brand has partnered with the costume design union to revamp its award for 2026.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
