Collections

Snoop Dogg’s New Jewelry Collection Is All About Love

CollectionsNov 19, 2024

Snoop Dogg’s New Jewelry Collection Is All About Love

“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.

Snoop Dogg and Carolyn Rafaelian
Snoop Dogg (left) and Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, have teamed up to create Snoop Dogg’s new jewelry brand “Lovechild.” (Image Credit: Dah Dah)
Providence, R.I.—Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, has partnered with Snoop Dogg on a new jewelry collection.

Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.

She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.

The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.

The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.


“I chose to name the collection Lovechild, because I felt like the world is so full of anger and negativity and division. And I know that I lead with love,” said Snoop Dogg in a video about the collection.

“I wanted to have a brand that could speak to every element of who I am, as far as leading with love and being a kid at all times. So, I am the lovechild, and this brand represents the lovechild.”

The name Lovechild is also a nod to his upbringing as “a child born from genuine love that broke the norms,” said the Metal Alchemist website.

SEE: Snoop Dogg's New Jewelry Collection


 

The designer and the music icon were connected by Larry Jackson of Gamma, a multi-platform, multi-faceted business that works with major artists and brands on projects related to music, films, merchandise, fashion, and more.

Jackson was formerly the global creative director for Apple Music, which he left in 2022 after seven years with the tech giant.  He launched Gamma in 2023.

Gamma connected Rafaelian and Snoop Dogg “to introduce a new standard for jewelry made with integrity,” said Metal Alchemist.

Rafaelian said the partnership represents a shared mission to create jewelry that doubles as a source of empowerment.

"Lovechild is truly special to me because it reflects the things I believe in deeply," said Rafaelian.

"When Larry Jackson at Gamma connected Snoop and me, it was pure creative chemistry. We're each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we're channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose."

Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise informed Lovechild’s creation.

“Snoop has really brought jewelry as a style to the forefront of pop culture and hip-hop fashion for years. Artists creating brands that are a natural extension of their style and expression, in the most authentic way, is something that will always resonate,” said Jackson.

The pieces range in price from $68 to $418 and are available for pre-order now on Metal Alchemist’s website.

Starting Dec. 6, the Lovechild collection will also be available exclusively at Reeds Jewelers, both online and in stores.

The Latest

People outside holding shopping bags
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF

A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.

Stock photo of diamonds
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown Diamonds

The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.

Grandview Klein Diamond Group Staff
SourcingDec 04, 2024
Designer Saul Fraiman Retires After 55 Years

The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.

undefined.png
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential

While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.

30.101-carat very light pink diamond
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at Bonhams

The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.

Weekly QuizNov 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Willard Craiger mugshot
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida Jeweler

John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.

National Jeweler columnist Peter Smith
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a Company

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Glenn Lehrer
SourcingDec 03, 2024
Gemstone Cutter Glenn Lehrer Dies at 71

An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.

Jérôme Lambert and Laurent Perves
WatchesDec 03, 2024
Jaeger-LeCoultre and Vacheron Constantin Appoint New CEOs

Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.

A Neiman’s Fantasy Book and Messika Necklace
MajorsDec 03, 2024
Neiman Marcus’ ‘Fantasy Gifts’ Sparkle In Pavé This Holiday Season

The extravagant gifts in this year’s “A Neiman’s Fantasy” Holiday Book range from a Messika diamond necklace to pavé diamond cowboy boots.

Windsor Jewelry storefront Indianapolis
IndependentsDec 02, 2024
Windsor Jewelry Closing After 105 Years

Owners Greg and Lynn Bires are heading into retirement.

Craig Lynch
GradingDec 02, 2024
Jewelry Appraiser Craig Lynch Dies at 70

The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.

Holiday presents
SurveysDec 02, 2024
10-Year Rewind: Comparing 2024 Holiday Shoppers With the Consumers of 2015

PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.

Monique Lhuillier and Monique Lhuillier Bliss & Kay Jewelers necklace
Lab-GrownDec 02, 2024
Lab-Grown Diamond Jewelry Set Sells for $55K at Charity Auction

Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.

De Beers rough diamonds in someone’s hand
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough Diamonds

Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.

Gemfields high-quality emeralds
SourcingNov 27, 2024
Gemfields Reports 'Disappointing' High-Quality Emerald Auction Results

The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.

Team from Nivoda in the New York City Diamond District
TechnologyNov 27, 2024
Nivoda Secures Additional Funding

The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.

Forever Present Campaign Me Myself & I
SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Suzanne Belperron jewelry
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron Jewels

It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.

National Jeweler columnist Emmanuel Raheb
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Lisa Bridge and Dr. Wendy Bohrson
MajorsNov 26, 2024
GIA’s Board of Governors Adds 2 New Members

Retail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.

Ben Bridge Benny Bear
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’

Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.

William Goldberg book
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book

“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

Lusix Lab Grown Diamonds at JCK Las Vegas 2022
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M

Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.

Sophie Bille Brahe New York Store Interior
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US Store

The Danish brand has opened an appointment-only location on Madison Avenue in New York City.

Original Miami Beach Antique Show sign
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred Savage

The actor and watch enthusiast will be part of the show’s education lineup.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy