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Snoop Dogg’s New Jewelry Collection Is All About Love
“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
Snoop Dogg (left) and Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, have teamed up to create Snoop Dogg’s new jewelry brand “Lovechild.” (Image Credit: Dah Dah)
Providence, R.I.—Carolyn Rafaelian, the jewelry designer behind Alex and Ani and Metal Alchemist, has partnered with Snoop Dogg on a new jewelry collection.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
Snoop’s collection, dubbed “Lovechild,” was created in partnership with Metal Alchemist, Rafaelian’s latest jewelry venture.
She founded Alex and Ani in 2004, leaving the company in 2020. She founded Metal Alchemist, which focuses on unisex, classic jewelry designs, in 2022.
The Lovechild jewelry will feature timeless, unisex designs, crafted in-house by master metalsmiths in Rhode Island, including Cuban chain bracelets and necklaces.
The jewelry, seen on Snoop Dogg in the video below, is available in various metal options, including sterling silver and sterling silver with 14-karat gold vermeil, with select pieces featuring an “S” clasp as a nod to Snoop Dogg.
“I chose to name the collection Lovechild, because I felt like the world is so full of anger and negativity and division. And I know that I lead with love,” said Snoop Dogg in a video about the collection.
“I wanted to have a brand that could speak to every element of who I am, as far as leading with love and being a kid at all times. So, I am the lovechild, and this brand represents the lovechild.”
The name Lovechild is also a nod to his upbringing as “a child born from genuine love that broke the norms,” said the Metal Alchemist website.
SEE: Snoop Dogg's New Jewelry Collection
Snoop Dogg models Cuban link chain necklaces from his new jewelry brand "Lovechild."
The "Broadus" ring in 14-karat gold vermeil set with white zirconia diamond simulants ($418)
The ring is also available in sterling silver without stones ($188)
Select pieces feature a special "S" clasp in honor of Snoop Dogg.
The designer and the music icon were connected by Larry Jackson of Gamma, a multi-platform, multi-faceted business that works with major artists and brands on projects related to music, films, merchandise, fashion, and more.
Jackson was formerly the global creative director for Apple Music, which he left in 2022 after seven years with the tech giant. He launched Gamma in 2023.
Gamma connected Rafaelian and Snoop Dogg “to introduce a new standard for jewelry made with integrity,” said Metal Alchemist.
Rafaelian said the partnership represents a shared mission to create jewelry that doubles as a source of empowerment.
"Lovechild is truly special to me because it reflects the things I believe in deeply," said Rafaelian.
"When Larry Jackson at Gamma connected Snoop and me, it was pure creative chemistry. We're each driven by a commitment to empowering others and creating something meaningful. With Lovechild, we're channeling intention, energy, and legacy into every piece—crafted to be passed down as more than just jewelry, but as a movement of love and purpose."
Jackson lauded Rafaelian for what she achieved with Alex and Ani, noting that her experience and expertise informed Lovechild’s creation.
“Snoop has really brought jewelry as a style to the forefront of pop culture and hip-hop fashion for years. Artists creating brands that are a natural extension of their style and expression, in the most authentic way, is something that will always resonate,” said Jackson.
The pieces range in price from $68 to $418 and are available for pre-order now on Metal Alchemist’s website.
Starting Dec. 6, the Lovechild collection will also be available exclusively at Reeds Jewelers, both online and in stores.
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