David Yurman’s Holiday Campaign Celebrates ‘Moments of Joy’
The new campaign stars Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law.
It features celebrities Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law as a mix of innovative storytellers who inspire a wide range of audiences, said David Yurman.
As the name implies, the new campaign is centered around joy.
In the campaign, the brand calls on consumers to indulge in life’s luxuries to commemorate special moments with timeless treasures for loved ones from David Yurman, said the brand.
It is made up of a series of campaign images and four episodic videos, each highlighting a collection.
Throughout the campaign, the cast is seen wearing pieces from David Yurman’s “Sculpted Cable,” “Chevron,” “Curb Chain,” and “Madison” collections, which all have roots in the brand’s hero “Cable” design.
The campaign video starts at the David Yurman flagship store on 57th St., taking viewers on an elevator ride through various holiday scenes in New York City, which is the home of the brand.
“We are constantly inspired by the energy of New York City,” said Carolyn Dawkins, chief marketing officer at David Yurman.
“So, it felt right to shoot this holiday campaign in the home of our brand and flagship 57th St. store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”
The video continues, showing a montage of festive celebrations like dinner parties with friends.
The campaign was shot by photographer Anthony Seklaoui. He helped bring the campaign to life by capturing moments that are intimate and powerful, while sharing the brand’s commitment to art and creativity, said David Yurman.
Moments of Joy launched last month on the David Yurman website and across the brand’s global social media channels.
It will also appear in the brand’s advertising through the end of the year.
The Latest
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.
In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.
Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.
Owners Greg and Lynn Bires are heading into retirement.
The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.
PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.
Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.
Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.
The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.
Mignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”
The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.
“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.
It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.
Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.
“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.
Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.
The Danish brand has opened an appointment-only location on Madison Avenue in New York City.
The actor and watch enthusiast will be part of the show’s education lineup.
Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.