Majors

David Yurman’s Holiday Campaign Celebrates ‘Moments of Joy’

MajorsNov 06, 2024

David Yurman’s Holiday Campaign Celebrates ‘Moments of Joy’

The new campaign stars Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law.

Iris Law and Hero Fiennes in Moments of Joy campaign
Throughout the holiday campaign, the star-studded cast is seen wearing pieces from David Yurman’s “Sculpted Cable,” “Chevron,” “Curb Chain,” and “Madison” collections.
New York—David Yurman launched its holiday campaign, “Moments of Joy,” last month. 

It features celebrities Sterling K. Brown, Hero Fiennes Tiffin, Winnie Harlow, Kyle Kuzma, Arizona Muse, and Iris Law as a mix of innovative storytellers who inspire a wide range of audiences, said David Yurman.

As the name implies, the new campaign is centered around joy.

In the campaign, the brand calls on consumers to indulge in life’s luxuries to commemorate special moments with timeless treasures for loved ones from David Yurman, said the brand.

It is made up of a series of campaign images and four episodic videos, each highlighting a collection.

Throughout the campaign, the cast is seen wearing pieces from David Yurman’s “Sculpted Cable,” “Chevron,” “Curb Chain,” and “Madison” collections, which all have roots in the brand’s hero “Cable” design.


The campaign video starts at the David Yurman flagship store on 57th St., taking viewers on an elevator ride through various holiday scenes in New York City, which is the home of the brand. 

“We are constantly inspired by the energy of New York City,” said Carolyn Dawkins, chief marketing officer at David Yurman.

“So, it felt right to shoot this holiday campaign in the home of our brand and flagship 57th St. store, with ambassadors that embody that same connection to creativity and culture. We have watched the brand grow here for the last 50 years and it is remarkable to see our longstanding consumers as well as new ones finding as much inspiration as we do in this evolution.”

The video continues, showing a montage of festive celebrations like dinner parties with friends.


The campaign was shot by photographer Anthony Seklaoui. He helped bring the campaign to life by capturing moments that are intimate and powerful, while sharing the brand’s commitment to art and creativity, said David Yurman.

Moments of Joy launched last month on the David Yurman website and across the brand’s global social media channels.

It will also appear in the brand’s advertising through the end of the year.

 Related stories will be right here … 

The Latest

People outside holding shopping bags
SurveysDec 04, 2024
In-Store Shopping Outpaced Online Over the Holiday Weekend, Says NRF

A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.

Stock photo of diamonds
Lab-GrownDec 04, 2024
GJEPC Says Indian Trade Will Use FTC-Approved Terminology for Lab-Grown Diamonds

The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.

Grandview Klein Diamond Group Staff
SourcingDec 04, 2024
Designer Saul Fraiman Retires After 55 Years

The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.

undefined.png
Brought to you by
Protecting Your Sparkle: Why Screening Has Become Essential

While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.

30.101-carat very light pink diamond
AuctionsDec 04, 2024
30-Carat Pink Diamond Fetches $2.6M at Bonhams

The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.

Weekly QuizNov 26, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
John Willard Craiger mugshot
CrimeDec 03, 2024
Man Sentenced to Life in Prison for Murder of Florida Jeweler

John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.

National Jeweler columnist Peter Smith
ColumnistsDec 03, 2024
Peter Smith: How a Leadership Hire Can Make or Break a Company

In his latest column, Smith provides a list of questions every business needs to be asking their next potential leader.

Jewelers Mutual Group Cybersecurity
Brought to you by
Navigating Cybersecurity: Essential Guidance for Jewelers

From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.

Glenn Lehrer
SourcingDec 03, 2024
Gemstone Cutter Glenn Lehrer Dies at 71

An innovative artist inspired by the natural world, Lehrer is remembered for being a visionary and a shining light.

Jérôme Lambert and Laurent Perves
WatchesDec 03, 2024
Jaeger-LeCoultre and Vacheron Constantin Appoint New CEOs

Jérôme Lambert returns as CEO of Jaeger-LeCoultre, while Laurent Perves takes the lead role at Vacheron Constantin.

Windsor Jewelry storefront Indianapolis
IndependentsDec 02, 2024
Windsor Jewelry Closing After 105 Years

Owners Greg and Lynn Bires are heading into retirement.

Craig Lynch
GradingDec 02, 2024
Jewelry Appraiser Craig Lynch Dies at 70

The industry veteran is remembered for his faith, his dedication to his family, his wealth of knowledge and his generosity in sharing it.

Holiday presents
SurveysDec 02, 2024
10-Year Rewind: Comparing 2024 Holiday Shoppers With the Consumers of 2015

PricewaterhouseCoopers’ 2024 holiday trends survey took a 10-year look back to see what mattered to consumers then versus now.

Monique Lhuillier and Monique Lhuillier Bliss & Kay Jewelers necklace
Lab-GrownDec 02, 2024
Lab-Grown Diamond Jewelry Set Sells for $55K at Charity Auction

Monique Lhuillier and Kay Jewelers collaborated to create the pieces, which were offered at the recent Baby2Baby gala.

De Beers rough diamonds in someone’s hand
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough Diamonds

Botswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.

Gemfields high-quality emeralds
SourcingNov 27, 2024
Gemfields Reports 'Disappointing' High-Quality Emerald Auction Results

The miner said its November sale, which earned $16.1 million, felt the effect of competitive pricing by a rival Zambian producer.

Mignon Faget Crescent Starry Night Tassel Earrings
CollectionsNov 27, 2024
Piece of the Week: Mignon Faget’s ‘Crescent Starry Night’ Tassel Earrings

Mignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”

Team from Nivoda in the New York City Diamond District
TechnologyNov 27, 2024
Nivoda Secures Additional Funding

The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.

Forever Present Campaign Me Myself & I
SourcingNov 26, 2024
De Beers Stays With ‘A Diamond Is Forever’ for 2024 Holiday Campaign

“Forever Present” highlights gifting opportunities for natural diamonds, celebrating familial, friendship, and romantic relationships.

Suzanne Belperron jewelry
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron Jewels

It’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.

National Jeweler columnist Emmanuel Raheb
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns

Successful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.

Ben Bridge Benny Bear
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’

Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.

William Goldberg book
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book

“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.

Lusix Lab Grown Diamonds at JCK Las Vegas 2022
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M

Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.

Sophie Bille Brahe New York Store Interior
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US Store

The Danish brand has opened an appointment-only location on Madison Avenue in New York City.

Original Miami Beach Antique Show sign
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred Savage

The actor and watch enthusiast will be part of the show’s education lineup.

CD Peacock Mansion in Oak Brook, Illinois
EditorsNov 22, 2024
Out & About: Inside the CD Peacock Mansion

Step inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy