CollectionsNov 04, 2024
John Hardy’s New Jewels Turn the Black Sands of Bali into DiamondsCollectionsNov 05, 2024
Jacquie Aiche is Hosting an Online Treasure Hunt
One lucky winner will receive a “Lizzie” diamond bracelet.
Once the final link is unlocked on the site, a winner can claim their “Lizzie” bracelet in 14-karat yellow, white, or rose gold with 2.30 carats of diamonds. The soon-to-be gifted piece retails for $8,250.
Los Angeles—Jacquie Aiche is hosting an immersive “treasure hunt” via the brand’s website.
Those interested can join the treasure hunt by signing up for the “JA Tribe” email list.
It will begin on Nov. 11 with participants receiving clues via email daily.
Each clue will lead to hidden pages on the Jacquie Aiche website until the prize is unlocked.
By Nov. 15, clues will have brought one winner to the final link that will allow them to claim their “Lizzie” bracelet.
They will be able to choose between receiving the piece in 14-karat yellow, white, or rose gold.
As part of the brand’s holiday celebration and a prelude to Black Friday, the event was designed to bring new fans into the world of Jacquie Aiche and electrify loyal followers with an unforgettable experience and some holiday thrill, said the brand.
“We always love an adventure,” said Jacquie Aiche, the founder and designer of the namesake brand.
“I had an idea for a scavenger hunt, but having it be in person would limit the fun to only those who live in L.A. I wanted it to be accessible to the whole tribe… By sending the clues via email and having everyone search through our website for the hints, it opened up the magic to anyone and everyone who wants to play.”
While the winner will receive the piece for free, it retails for $8,250 and is available for purchase on the brand’s website.
Aiche choose to gift a Lizzie diamond bracelet because she said, “the Lizzie is a Jacquie Aiche signature layer that so many of us swoon over… It just felt like the perfect prize.”
Rules and additional details for the treasure hunt will be announced on Thursday on the Jacquie Aiche Instagram.
Related stories will be right here …
Those interested can join the treasure hunt by signing up for the “JA Tribe” email list.
It will begin on Nov. 11 with participants receiving clues via email daily.
Each clue will lead to hidden pages on the Jacquie Aiche website until the prize is unlocked.
By Nov. 15, clues will have brought one winner to the final link that will allow them to claim their “Lizzie” bracelet.
They will be able to choose between receiving the piece in 14-karat yellow, white, or rose gold.
As part of the brand’s holiday celebration and a prelude to Black Friday, the event was designed to bring new fans into the world of Jacquie Aiche and electrify loyal followers with an unforgettable experience and some holiday thrill, said the brand.
“We always love an adventure,” said Jacquie Aiche, the founder and designer of the namesake brand.
“I had an idea for a scavenger hunt, but having it be in person would limit the fun to only those who live in L.A. I wanted it to be accessible to the whole tribe… By sending the clues via email and having everyone search through our website for the hints, it opened up the magic to anyone and everyone who wants to play.”
While the winner will receive the piece for free, it retails for $8,250 and is available for purchase on the brand’s website.
Aiche choose to gift a Lizzie diamond bracelet because she said, “the Lizzie is a Jacquie Aiche signature layer that so many of us swoon over… It just felt like the perfect prize.”
Rules and additional details for the treasure hunt will be announced on Thursday on the Jacquie Aiche Instagram.
More on Collections
The Latest
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee OnlineThe collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online CartJewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsJun 24, 2026
CaratLane Names New Chief Sales OfficerDhaval Raja has been appointed to the role.
Weekly QuizJun 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in EthiopiaSSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime DayAs Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship WinnerCole Winward is the recipient of 2026 AGA Gemological Scholarship.
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in BaselScheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball WatchThe beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby'sThe recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine PowerShe wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken BathroomsCouture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.
GradingJun 17, 2026
SSEF Issues Warning on Refilled EmeraldsThe lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88 The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail ExperienceThe Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical CraftsmanshipThe Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive DirectorMarianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship TrophyThe New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White MetalsAssociate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.
SourcingJun 16, 2026
GemGuide Updates Ruby PricesIts app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.
MajorsJun 16, 2026
Sasha Primak Hires New Design DirectorThe manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
