Jacquie Aiche is Hosting an Online Treasure Hunt
One lucky winner will receive a “Lizzie” diamond bracelet.

Those interested can join the treasure hunt by signing up for the “JA Tribe” email list.
It will begin on Nov. 11 with participants receiving clues via email daily.
Each clue will lead to hidden pages on the Jacquie Aiche website until the prize is unlocked.
By Nov. 15, clues will have brought one winner to the final link that will allow them to claim their “Lizzie” bracelet.
They will be able to choose between receiving the piece in 14-karat yellow, white, or rose gold.
As part of the brand’s holiday celebration and a prelude to Black Friday, the event was designed to bring new fans into the world of Jacquie Aiche and electrify loyal followers with an unforgettable experience and some holiday thrill, said the brand.
“We always love an adventure,” said Jacquie Aiche, the founder and designer of the namesake brand.
“I had an idea for a scavenger hunt, but having it be in person would limit the fun to only those who live in L.A. I wanted it to be accessible to the whole tribe… By sending the clues via email and having everyone search through our website for the hints, it opened up the magic to anyone and everyone who wants to play.”
While the winner will receive the piece for free, it retails for $8,250 and is available for purchase on the brand’s website.
Aiche choose to gift a Lizzie diamond bracelet because she said, “the Lizzie is a Jacquie Aiche signature layer that so many of us swoon over… It just felt like the perfect prize.”
Rules and additional details for the treasure hunt will be announced on Thursday on the Jacquie Aiche Instagram.
The Latest

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

As demand for custom jewelry grows, the company is expanding its services to support retailers.


The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

The auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.