CollectionsJul 23, 2024
Guzema Debuts ‘Flower Power’ CampaignCollectionsJul 31, 2024
Alison Lou Debuts First Silver Collection
The “Cloud” collection is the brand’s first non-gold line.
At the center of the “Cloud” necklace is a silver letter on a black, light blue, pink, or red cord ($425).
New York—Alison Lou has launched the “Cloud” collection, its first silver line.
The brand, which works primarily in 14-karat yellow gold, will now offer its “Cloud” necklace in silver to give the piece a more accessible price point, it said.
“We have always wanted to design pieces of larger scale, while being price conscious,” said Alison Chemla, creative director and designer of Alison Lou.
“We made these letters for a few private clients in gold and loved them so much that we wanted to make sure they were accessible for all! Doing something more attainable while playing with size and material was so fun for me.”
The collection consists of a single design, the Cloud necklace, available in four different colorways.
A silver letter in the style of a puffy cloud sits on a black, pink, light blue, or red cord.
Using cords rather than a chain was another decision Chemla made to make the piece more accessible.
The red cord is Chemla’s top choice, she said, as it is a signature color for the brand.
The brand, which works primarily in 14-karat yellow gold, will now offer its “Cloud” necklace in silver to give the piece a more accessible price point, it said.
“We have always wanted to design pieces of larger scale, while being price conscious,” said Alison Chemla, creative director and designer of Alison Lou.
“We made these letters for a few private clients in gold and loved them so much that we wanted to make sure they were accessible for all! Doing something more attainable while playing with size and material was so fun for me.”
The collection consists of a single design, the Cloud necklace, available in four different colorways.
A silver letter in the style of a puffy cloud sits on a black, pink, light blue, or red cord.
Using cords rather than a chain was another decision Chemla made to make the piece more accessible.
The red cord is Chemla’s top choice, she said, as it is a signature color for the brand.
Alison Lou’s Cloud necklace with a black cord
The Cloud necklace in light blue
The Cloud necklace in pink
The Cloud necklace in red
The Cloud necklace retails for $425, with additional cords sold separately at $65 each, so the wearer can change the look of the piece as they please.
The Cloud collection launched today, July 31, and is available on Alison Lou’s website.
More on Collections
The Latest
SourcingSep 16, 2024
1,094-Carat Diamond Recovered in Botswana Just Weeks After Historic Find The giant gem originated from Karowe, the same mine that yielded a 2,492-carat rough diamond in late August.
CrimeSep 16, 2024
New Jersey Jeweler Pleads Guilty To Evading CustomsMonishkumar Kirankumar Doshi Shah admitted to dodging customs duties on more than $13.5 million of jewelry imported into the U.S.
MajorsSep 16, 2024
Boucheron Opens First US Store in New York CityThe new boutique is located on Madison Avenue.
Brought to you by
How to Increase Instagram Followers Naturally in 2024Growing your Instagram following organically is more important than ever in today's technological environment.
GradingSep 16, 2024
Gübelin Opens Lab in BangkokThe company’s fourth location worldwide will focus on its AI-powered gem document, the Gem Passport.
Weekly QuizSep 12, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsSep 16, 2024
JA Takes Its Learning Workshops to Washington D.C., New YorkIts next event will take place in D.C. on Sept. 17 and in New York City on Oct. 29.
EditorsSep 13, 2024
Taylor Swift Brings Diamonds, Edgy Jewels to her VMAs LooksThe artist opted for big yellow diamond earrings, a vintage chain, and white metals at the annual MTV awards show.
Brought to you by
Watch: Natural Diamonds: A Great (but Often Untold) Geology StorySupplier Spotlight Sponsored by GIA.
WatchesSep 13, 2024
Breitling Inks Licensing Deal with the NFL The Swiss watchmaker has created limited-edition timepieces for all 32 National Football League teams.
AuctionsSep 13, 2024
Piece of the Week: Cartier’s ‘Black Alley Cat’ BroochThis carved jasper and yellow-diamond-eyed cat brooch from 1962 is the perfect accessory for Friday the 13th.
FinancialsSep 12, 2024
Signet Jewelers’ Q2 Sales Fall 8% The jewelry giant said it expects to see an uptick in engagements in the second half of the year.
Supplier BulletinSep 12, 2024
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionSponsored by Gemological Institute of America
SourcingSep 12, 2024
AGTA Elects Bruce Bridges as PresidentHe, and other newly elected board members, will begin their terms in February.
Events & AwardsSep 12, 2024
JCK Industry Fund Accepting 2025 Grant ApplicationsThose interested can apply online now through Nov. 15.
WatchesSep 11, 2024
These Are the Watches Women Want, Says Chrono24Its “Her-ology” report highlights trends in the women’s luxury watch market, from top brands to movement preferences.
IndependentsSep 11, 2024
Take a Sip of Marrow Fine x Adalina’s $13K MartiniThe smoked heirloom tomato mezcal martini, only available at Adalina in Chicago, is served with a 9-carat diamond tennis necklace.
Events & AwardsSep 11, 2024
Lab-Grown, Natural Diamonds to Be Focus of AGS Confluence Scheduled for Sept. 25, the online-only event will be open to non-AGS members this year, for a fee.
MajorsSep 11, 2024
Brilliant Earth Expands International E-CommerceCustomers in more than 150 countries can now shop at the jewelry retailer’s online store.
Policies & IssuesSep 11, 2024
Gems Keep Giving Reorganizes, Taps Hayley Henning as Board ChairThe organization, which was started by the International Colored Gemstone Association, is now a 501(c)(3).
IndependentsSep 10, 2024
Industry Technology Visionary Jeff High Dies at 60The Gemvision founder is remembered as a passionate mentor with a deep love for God.
MajorsSep 10, 2024
Ludacris, Jessica Alba Star in New Movado CampaignMovado has named five new brand ambassadors, featuring them in its new “When I Move You Move” campaign.
TrendsSep 10, 2024
Carol Woolton To Release New BookThe jewelry historian discusses the history and cultural significance of jewelry throughout time and across the globe.
AuctionsSep 09, 2024
US Senator Dianne Feinstein's Jewels Going to AuctionBonhams will offer more than 70 pieces of the late dignitary’s jewelry next month.
CollectionsSep 09, 2024
Hearts On Fire Debuts New Campaign, DesignsThe “Love, Unleashed” campaign is an ode to love, featuring 16 new designs from Hearts On Fire’s “Vela” collection.
SourcingSep 09, 2024
Fuli Gemstones Introduces ‘Beidou Cut’The miner’s new peridot cut will debut at the upcoming Hong Kong jewelry trade show.
CollectionsSep 06, 2024
The ‘Fabergé x Beetlejuice Beetlejuice’ Collection is Scary ChicIt’s showtime for these jewels, inspired by the motifs and color palette of the new Tim Burton film.
FinancialsSep 06, 2024
Movado Lowers Guidance as Q2 Sales SlipCEO Efraim Grinberg pointed to a challenging consumer spending environment, particularly in the watch category.
