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Guzema Debuts ‘Flower Power’ CampaignCollectionsJul 31, 2024
Alison Lou Debuts First Silver Collection
The “Cloud” collection is the brand’s first non-gold line.
At the center of the “Cloud” necklace is a silver letter on a black, light blue, pink, or red cord ($425).
New York—Alison Lou has launched the “Cloud” collection, its first silver line.
The brand, which works primarily in 14-karat yellow gold, will now offer its “Cloud” necklace in silver to give the piece a more accessible price point, it said.
“We have always wanted to design pieces of larger scale, while being price conscious,” said Alison Chemla, creative director and designer of Alison Lou.
“We made these letters for a few private clients in gold and loved them so much that we wanted to make sure they were accessible for all! Doing something more attainable while playing with size and material was so fun for me.”
The collection consists of a single design, the Cloud necklace, available in four different colorways.
A silver letter in the style of a puffy cloud sits on a black, pink, light blue, or red cord.
Using cords rather than a chain was another decision Chemla made to make the piece more accessible.
The red cord is Chemla’s top choice, she said, as it is a signature color for the brand.
The brand, which works primarily in 14-karat yellow gold, will now offer its “Cloud” necklace in silver to give the piece a more accessible price point, it said.
“We have always wanted to design pieces of larger scale, while being price conscious,” said Alison Chemla, creative director and designer of Alison Lou.
“We made these letters for a few private clients in gold and loved them so much that we wanted to make sure they were accessible for all! Doing something more attainable while playing with size and material was so fun for me.”
The collection consists of a single design, the Cloud necklace, available in four different colorways.
A silver letter in the style of a puffy cloud sits on a black, pink, light blue, or red cord.
Using cords rather than a chain was another decision Chemla made to make the piece more accessible.
The red cord is Chemla’s top choice, she said, as it is a signature color for the brand.
Alison Lou’s Cloud necklace with a black cord
The Cloud necklace in light blue
The Cloud necklace in pink
The Cloud necklace in red
The Cloud necklace retails for $425, with additional cords sold separately at $65 each, so the wearer can change the look of the piece as they please.
The Cloud collection launched today, July 31, and is available on Alison Lou’s website.
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