Studs Opens Luxury Piercing Pop-Up in NYC
“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Its self-described luxury ear piercing experience, “Fancy Studs,” opened May 9 and will be up until May 24.
Visitors can get pierced by Studs’ piercers, who use needles rather than piercing guns, the company said.
Pieces from the brand’s new collection will be available, and it includes 14-karat white and yellow gold earrings with lab-grown diamonds. The assortment is comprised of huggies, studs, chains, and clickers that Studs said are all designed for piercing specific ear anatomies and for optimal healing.

Prices range from $150 to $1,000.
The Fancy Studs concept is a natural evolution for the Studs brand, the company said.
The pop-up features new branding that pays homage to Studs’ evolution, symbolizing growth and the refinement of its identity, it said.
The updated palette now features mint, moss, and emerald tones, a maturation from the brand’s initial vibrant yellow and lime color scheme.
The use of these new colors in the pop-up space embodies “a transition from warmth to a serene coolness that mirrors the precious stones it showcases,” Studs said.

Featuring clean lines and geometric accents, the Fancy Studs interior was created to be timeless and contemporary, blending traditional and modern aesthetics.
Designed to be a beacon of modern luxury retail, the space is inspired by Roman arcades, and it incorporates Doric-style columns, scalloped retail displays, and modern archways with playful gradients.

Studs’ original brand elements are also weaved in, with the spring palette in the store supported by the brand’s signature shapes and neon details.
The intentional yellow elements and dichroic tones are a nod to the brand’s origins, telling a story that is innovative while also rooted in the company’s foundational design principles.

The Fancy Studs pop-up is located in New York City’s SoHo neighborhood at 414 W Broadway.
It’s open from 11 a.m. to 7 p.m. from Wednesday to Sunday.
The Latest

U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.

Sapphire’s variety of colors make it the perfect birthstone for September.

The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.


The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The highlight of a single-owner jewelry and watch collection, it’s estimated to fetch up to $7 million at auction this December.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.

Wrap jewelry is more than just a trend; it’s the perfect motif for the coming season of layering, scarves, and pumpkin spice.