Studs Opens Luxury Piercing Pop-Up in NYC
“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.
Its self-described luxury ear piercing experience, “Fancy Studs,” opened May 9 and will be up until May 24.
Visitors can get pierced by Studs’ piercers, who use needles rather than piercing guns, the company said.
Pieces from the brand’s new collection will be available, and it includes 14-karat white and yellow gold earrings with lab-grown diamonds. The assortment is comprised of huggies, studs, chains, and clickers that Studs said are all designed for piercing specific ear anatomies and for optimal healing.
Prices range from $150 to $1,000.
The Fancy Studs concept is a natural evolution for the Studs brand, the company said.
The pop-up features new branding that pays homage to Studs’ evolution, symbolizing growth and the refinement of its identity, it said.
The updated palette now features mint, moss, and emerald tones, a maturation from the brand’s initial vibrant yellow and lime color scheme.
The use of these new colors in the pop-up space embodies “a transition from warmth to a serene coolness that mirrors the precious stones it showcases,” Studs said.
Featuring clean lines and geometric accents, the Fancy Studs interior was created to be timeless and contemporary, blending traditional and modern aesthetics.
Designed to be a beacon of modern luxury retail, the space is inspired by Roman arcades, and it incorporates Doric-style columns, scalloped retail displays, and modern archways with playful gradients.
Studs’ original brand elements are also weaved in, with the spring palette in the store supported by the brand’s signature shapes and neon details.
The intentional yellow elements and dichroic tones are a nod to the brand’s origins, telling a story that is innovative while also rooted in the company’s foundational design principles.
The Fancy Studs pop-up is located in New York City’s SoHo neighborhood at 414 W Broadway.
It’s open from 11 a.m. to 7 p.m. from Wednesday to Sunday.
The Latest
A federal judge gave Benjamin Preacher 59 days in jail, plus 10 months of home confinement and two years of supervised release.
In a CNBC interview, CEO Tehmasp Printer discussed the IPO in India and what declining lab-grown diamond prices mean for the company.
The offering included vintage Rolexes, timepieces worn in “Titanic,” Steve McQueen's watch, and a special Citizen pocket watch.
For over a century, Jewelers of America has been the voice of the industry and valuable resource to jewelers across the country.
The 13-piece “Stephanie Gottlieb x Studs” collection is the piercing studio’s first fine jewelry offering to feature the gemstone.
The Brazilian jewelry brand made a home on New York City’s Madison Avenue with exclusive pieces only available at the location.
An Adobe Analytics report explored the rise in mobile shopping, the popularity of Buy Now Pay Later options, and peak shopping hours.
While no reputable jeweler would knowingly sell lab-grown stones as natural, it's a growing possibility.
The inaugural Dick Greenwood Memorial Scholarship in Gems Science will cover the fall 2025 and spring 2026 semesters.
A Piazza Italia pavilion will feature Italian designers and manufacturers while “MJSA Showcase” brings over a piece of the MJSA Expo.
“Ray Griffiths: The Works” tells the story of the master jeweler’s career, which started with an apprenticeship in Australia at age 15.
The retailer has been upping its marketing spend to drive revenue growth and brand awareness.
Mike Straub and John Treiber opened Treiber & Straub in 1980 with the goal of bringing Milwaukeeans the best jewelry brands.
The color for 2025, “Mocha Mousse,” embodies thoughtful indulgences and everyday pleasures.
The Yoruba word for ant, “Kokoro” embodies the strength of womanhood in ant society while highlighting responsible sourcing.
The retailer’s jewelry sales doubled, with branded jewelry performing especially well.
The jewelry retailer addressed the lab-grown diamond “disruption,” the price of gold, and its holiday weekend performance.
A more positive view of the current labor market boosted the Conference Board’s index last month.
The director of the Swiss Gemmological Institute (SSEF) will be honored for his impact on gemology and dedication to advancing the science.
Sponsored by 2025 AGTA GemFair Tucson
At the annual event, in its second year, the organization honored those making remarkable contributions to the jewelry industry.
Celebrate December babies with 20 pieces of jewelry featuring this month’s birthstones—turquoise, tanzanite, and zircon.
A total of 126 million consumers shopped in stores over the five-day period, about 5 million more than last year.
The FTC’s Jewelry Guides require “clear and conspicuous” disclosure when advertising lab-grown diamonds.
The fine jewelry designer, who came out of retirement in 2017, is putting down his sketchpad for good.
The Type IIa, very light pink colored diamond was the highlight of the recent Hong Kong jewelry auction.
John Willard Craiger, 83, fatally shot jeweler Ghazi “Gus” Michel Osta following an argument in the store.