Majors

Studs Opens Luxury Piercing Pop-Up in NYC

MajorsMay 20, 2024

Studs Opens Luxury Piercing Pop-Up in NYC

“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Studs pop-up
Studs’ new pop-up ear piercing experience is open in SoHo from May 9-24.
New York— Studs, a jewelry retailer and piercing studio known for its “custom earscapes,” is promoting its new collection with a pop-up in New York City.

Its self-described luxury ear piercing experience, “Fancy Studs,” opened May 9 and will be up until May 24.

Visitors can get pierced by Studs’ piercers, who use needles rather than piercing guns, the company said.

Pieces from the brand’s new collection will be available, and it includes 14-karat white and yellow gold earrings with lab-grown diamonds. The assortment is comprised of huggies, studs, chains, and clickers that Studs said are all designed for piercing specific ear anatomies and for optimal healing. 

Studs earrings
An offering of Studs earrings
 
Prices range from $150 to $1,000.  
 
 Related stories will be right here … 

The Fancy Studs concept is a natural evolution for the Studs brand, the company said.

The pop-up features new branding that pays homage to Studs’ evolution, symbolizing growth and the refinement of its identity, it said.

The updated palette now features mint, moss, and emerald tones, a maturation from the brand’s initial vibrant yellow and lime color scheme.

The use of these new colors in the pop-up space embodies “a transition from warmth to a serene coolness that mirrors the precious stones it showcases,” Studs said.

Studs earrings
Studs earrings on a cool-toned ear-shaped display


Featuring clean lines and geometric accents, the Fancy Studs interior was created to be timeless and contemporary, blending traditional and modern aesthetics.

Designed to be a beacon of modern luxury retail, the space is inspired by Roman arcades, and it incorporates Doric-style columns, scalloped retail displays, and modern archways with playful gradients.

Fancy Studs pop up interior
The Fancy Studs interior was inspired by Roman arcades.


Studs’ original brand elements are also weaved in, with the spring palette in the store supported by the brand’s signature shapes and neon details.

The intentional yellow elements and dichroic tones are a nod to the brand’s origins, telling a story that is innovative while also rooted in the company’s foundational design principles.


Fancy Studs pop up interior
The inside of Studs’ new pop-up is a blend of new brand colors and its original motifs.


The Fancy Studs pop-up is located in New York City’s SoHo neighborhood at 414 W Broadway.  

It’s open from 11 a.m. to 7 p.m. from Wednesday to Sunday.  


Lauren McLemoreis the associate editor, gemstones at National Jeweler, covering sourcing, pricing and other developments.
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