Studs Opens Luxury Piercing Pop-Up in NYC
“Fancy Studs” will feature revamped branding and a new lab-grown diamond fine jewelry collection.

Its self-described luxury ear piercing experience, “Fancy Studs,” opened May 9 and will be up until May 24.
Visitors can get pierced by Studs’ piercers, who use needles rather than piercing guns, the company said.
Pieces from the brand’s new collection will be available, and it includes 14-karat white and yellow gold earrings with lab-grown diamonds. The assortment is comprised of huggies, studs, chains, and clickers that Studs said are all designed for piercing specific ear anatomies and for optimal healing.

Prices range from $150 to $1,000.
The Fancy Studs concept is a natural evolution for the Studs brand, the company said.
The pop-up features new branding that pays homage to Studs’ evolution, symbolizing growth and the refinement of its identity, it said.
The updated palette now features mint, moss, and emerald tones, a maturation from the brand’s initial vibrant yellow and lime color scheme.
The use of these new colors in the pop-up space embodies “a transition from warmth to a serene coolness that mirrors the precious stones it showcases,” Studs said.

Featuring clean lines and geometric accents, the Fancy Studs interior was created to be timeless and contemporary, blending traditional and modern aesthetics.
Designed to be a beacon of modern luxury retail, the space is inspired by Roman arcades, and it incorporates Doric-style columns, scalloped retail displays, and modern archways with playful gradients.

Studs’ original brand elements are also weaved in, with the spring palette in the store supported by the brand’s signature shapes and neon details.
The intentional yellow elements and dichroic tones are a nod to the brand’s origins, telling a story that is innovative while also rooted in the company’s foundational design principles.

The Fancy Studs pop-up is located in New York City’s SoHo neighborhood at 414 W Broadway.
It’s open from 11 a.m. to 7 p.m. from Wednesday to Sunday.
The Latest

The independent jeweler first opened its doors in 1888.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.


Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.

The Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.

The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.

The family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.

The “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.

Alex Wellen, formerly CEO and president of MotorTrend Group, has taken on the role.

The Impact Initiative is part of the nonprofit association’s new three-year strategic plan.

The ruby and the sapphire, which Christie’s calls a “once-in-a-generation masterpiece,” are part of the upcoming Hong Kong jewelry auction.

The two pairs of earrings, snatched from a Tiffany & Co. store in Orlando, Florida, are valued at a combined $769,500.

The time to start experimenting with video content is now, writes columnist Emmanuel Raheb.

From striking high jewelry to miniature fine jewelry, the new chapter continues to highlight gemstones featuring its signature 57-facet cut.

The jewelry giant is reducing its senior leadership by 30 percent as part of its new turnaround strategy.

The auction house's partnership with online watch servicing platform WatchCheck makes repairs convenient and accessible, it said.

The company also noted record sales in the United States and a strong performance in its jewelry category.