Aimed at a generation that emphasizes self-care and mental health, “Worth the Wait” breaks new ground in the world of diamond advertising.
Studs Wants to Change the Ear Piercing Game
The company opened its first brick-and-mortar store this month in New York’s Nolita neighborhood.
New York—There’s a new ear-piercing place in town that is positioning itself as an upgrade to the traditional mall piercing experience.
Studs opened its first brick-and-mortar store this month in New York’s Nolita neighborhood, steps away from Broken English Jewelry and start-up Mejuri.
The space is brightly lit with yellow jewelry displays throughout, neon signs along the walls and a white couch topped with pillows in sparkly silver and fluffy white.
There is a piercing area staffed by professionals trained on how to safely pierce using autoclave-sterilized, single-use needles, a spokesperson told National Jeweler Friday.
The earrings range in price from $14 for a small sterling silver stud to $90 for a pearl spike ear harness, a 14-karat yellow gold vermeil chain earring topped with a Swarovski crystal pearl.
As for the piercing, one will cost $35 or two for $50, while the piercing jewelry ranges in price from $30 to $180.
Founders Anna Harman and Lisa Bubbers created Studs in response to what they described as the “antiquated” ear piercing experience, giving customers an option that is an alternative to a piercing gun at a mall or needles at tattoo parlors, which can have a more limited selection of piercing jewelry.
The company was created with the best of both worlds in mind, according to the founders, combing a safe and sanitary experience with a wide range of piercing jewelry to promote self-expression.
“By having a singular focus on the ear piercing experience from start to finish, we’re confident that Studs can close the gap and deliver a service not only centered around ear piercing, but optimized for every possible need related to either piercing or jewelry in a way that no other brand is doing today,” said Harman, co-founder and CEO, in a press statement about the launch.
The company raised $3 million in funding, led by First Round Capital with participation from Lerer Hippeau and other investors, which will be used to build its retail locations, upgrade its online shop and hire employees.
Studs said it plans to expand its physical retail presence with additional locations in 2020.
SEE:
The Latest
Editor Lauren McLemore immersed herself in New York Bridal Fashion Week to better understand the role fine jewelry plays on the big day.
The jeweler shared her change of heart on lab-grown diamonds and why she keeps them separate from natural diamonds in her business ventures.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
The New York-based brand is expanding outside of the U.S., with a pop-up shop in London and plans to distribute internationally.
They’re available through a retailer that sells luxury products inspired by the lifestyle of Batman’s billionaire civilian persona.
The watchmaker is selling 1,000 “Waterbury” watches for $1 each in celebration of its 170th anniversary.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
Launched by De Beers in 2018, the program aims to develop a responsible sourcing model for the artisanal/small-scale diamond mining sector.
The new “Ouche” collection brings sculptural designs to the brand, while the expanded “Daystar” collection brings a rainbow of colors.
The auction house said the gemstone could fetch up to $5.5 million at next month’s sale.
From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
Journalist Priya Raj plans to use the scholarship funds to further her media qualifications and amplify marginalized communities.
The Arkansas-based jeweler’s first store in the state’s northwest region is set to open next year.
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
The New York socialite’s elegant, transformable piece from the 1960s is headed to auction later this month.
Texas jeweler Susan Eisen and NAJA’s Gail Brett Levine discuss how lab-grown diamonds have altered the landscape for jewelry appraisers.
On the verge of retirement, Kennedy recounts the most stressful stretch of his time at JSA and reveals what he’ll miss about the industry.
Part of the Welsh singer’s extensive jewelry collection, the bathtub-shaped Cartier watch went for nearly $72,000 at Sotheby’s Paris.
He dedicated his life to researching, writing, and speaking about gemstones in the hope he could inspire others to share his passion.
The event is slated for Oct. 17-19.
12 spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
Though they didn’t grow up together, siblings Ronald Leitzel and Tonia Leitzel Ulsh have grown together as co-owners of Mountz Jewelers.
The men allegedly posed as employees of a local energy company to gain entry to Hussein Murray’s home and then killed him in the basement.
Sales slipped 4 percent in the third quarter in an environment the company described as economically and politically uncertain.
The U.S. presidential election, inflation, and the aftermath of recent hurricanes could all have an impact on spending.