Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Record Gold Prices Have Consumers Undeterred. Here’s Why.
Despite the rising prices, consumers continue to seek out the precious metal.

Brought To You By Royal Chain
All eyes are focused on gold prices breaking records, but one thing this precious metal hasn’t done yet is stop customers from seeking it out. Gold has been associated with luxury and prestige for centuries, and today the consumers’ love for gold jewelry continues to endure.
Today’s customer understands the intrinsic value of gold in ways that haven’t been seen since the 1980s. Recent reports that warehouse retailer Costco may be moving up to $200 million a month in gold, (not including sales of finished gold jewelry) point to the buzz from consumers about the metal’s value. Retailers may be concerned about their approach to the new reality of gold prices. Royal Chain, the industry’s authority in gold for over 46 years, has tips on how to be smart with your gold buying in today’s climate.

Going for the Gold
2. While you should stick to what sells, find select opportunities to introduce something fresh. Smartly investing in new arrivals can excite customers and keep them coming back, so take a moment to look for new items that they haven’t seen before. Royal Chain’s new spring assortment includes brand-new looks perfect for every price point and every demographic.
3. Above all, don’t hit the panic button. Gold has historically been through this before. By working with an experienced partner you’ll have peace of mind that they have your back.
Royal Chain is at the forefront of technological advancements in the manufacturing process, giving retailers a diverse range of gold product options at a wide variety of budgets. As we get closer to Las Vegas Jewelry Week, here are the trends to watch:

Don’t Underestimate a Good Chain
Beaded Bliss

Let’s Get Puffy!
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The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

“The Jewelry Book” comes out this September.


The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.