GIA Has a New Book About William Ruser
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.

Ruser, owner of Ruser Jewels in Beverly Hills, California, was known for his figural jewelry with freshwater pearls.
“Ruser had a very specific look in his unique and special designs,” said the late Michael Kazanjian, an estate jeweler and former member of GIA’s board of directors.
“Like all great designers, there are certain elements within his pieces that make his work recognizable.”
Ruser became the go-to jeweler for movie stars and socialites from the 1940s to 1960s.
His celebrity clientele included Elizabeth Taylor, Frank Sinatra, Barbara Stanwyck, Robert Wagner, and Joan Crawford.
Even today, his finer pieces regularly come up for sale and command high prices, said GIA.
In 2022, his fortune cookie brooch sold for $5,760, as part of Betty White’s jewelry auction.
Ruser learned about providing exceptional customer service when he was employed by the jewelry firm Trabert & Hoeffer-Mauboussin, said GIA, before he opened his workshop on Rodeo Drive in Beverly Hills.
At Ruser Jewels, he had 28 jewelry artisans and luxuriously appointed showrooms, said GIA.
In 1969, his business closed, and the location was acquired by Van Cleef & Arpels.
“William Ruser: The Jeweler Who Charmed Hollywood” was written by GIA research librarian Judy Colbert and co-authored by visual resources librarian Peggy Tsiamis.
Ruser’s story was gathered through research and interviews with family and people who knew him professionally.
A section of the book is also dedicated to the story of Cyril and Vera Wood, the couple who designed Ruser’s figural jewelry.
The book is 125 pages and includes over 100 images.
It is available for purchase on GIA’s online store.
The Latest

The Austin, Texas, jeweler’s new 11,000-square-foot store is set to open this summer.

The rapper and singer-songwriter will perform at Tao Beach on June 8.

“Conversations with Chris Ploof” covers tips for men buying wedding bands, behind-the-scenes footage of Ploof in his studio, and more.

Supplier Spotlight Sponsored by GIA

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.


The moves are part of the retailer’s new turnaround plan, “Grow Brand Love,” which also includes emphasizing brand loyalty over store banners.

The “Rush Hour” campaign stars Zoë Kravitz in bold, wearable pieces designed to make a statement in the workplace.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Breitling is reviving Gallet, which was founded in 1826 and is known for making watches used in the early days of long-distance travel.

Dubbed the “Mediterranean Blue,” this “remarkably rare” diamond will be part of Sotheby’s May jewelry auction in Geneva.

The American Gem Society now offers a Jewelry Evaluation Advisor designation as well as an updated Certified Sales Associate designation.

Rebecca Zeijdel-Paz created more than 75 new pieces for the residency, which will be on display at Trove’s store in New York through April.

Smith explores why a qualified candidate might still not be right for the job.

The company and its marketing agency, Loudr, were recognized for the “Make You Dance” marketing campaign.

The “Series8” and “Attesa” collections will be grouped under Citizen Premier.

David Fager, a former systems engineer at the retailer, was promoted to the role.

From retailers to designers and the media, the fine jewelry industry recognized one another’s work and looked to the future.

Eleanor H. Yeh is the recipient of the eighth annual Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Joseph Cavalcante takes on the dual role as the Spanish jewelry brand looks to expand further into the U.S. market.

The trade show has also upgraded its venue to the Caesars Forum Conference Center.

The Dayton-based jeweler, which has been in business since 1985, was formerly known as Stafford Jewelers.

Reeds Jewelers CEO Alan Zimmer will be presented with the honor at JVC’s annual luncheon.

The piece, celebrating birthdays from March 21 to April 19, debuted with Sorellina’s new line of astrological pendants.

The Indian jewelry brand recently opened stores in Atlanta and Seattle.

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.