Editors

The Best of Betty White’s Jewelry Sold at Auction

EditorsSep 30, 2022

The Best of Betty White’s Jewelry Sold at Auction

Michelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.

ActiveStorage-19237-20220930-691005-195wo7o.jpg
The diamond bracelet was engraved with their wedding date, June 14, 1963, and the words “From this Day On.” Ludden and White were married until his death in 1981. The actress never remarried. (Photo credit: Julien’s Auctions)
View Slideshow
While the late, great Betty White might not have had a jewelry collection on par with Elizabeth Taylor’s, that doesn’t make her jewelry any less interesting or personal.

My two favorite pieces from Julien’s Auctions’ recent white-glove sale of White’s estate were, in fact, extremely personal: they are the bracelets she wore on the day she married Allen Ludden, her third husband and the self-professed love of her life.

Pictured above, the gorgeous vintage pair are 18-karat gold.

One is set with sapphires, perhaps White’s nod to “something blue” or just a gemstone preference.

Although she was not a September baby (White was born in January), there were quite a few pieces in the sale of her estate set with sapphires, and who can blame her? They are beautiful.

The other bracelet is set with diamonds. Engraved on the side is “June 14, 1963 From This Day On,” referencing the date she married Ludden at the Las Vegas Convention Center.

The bracelets are signed “E. Pearl,” which Julien’s attributes to “Edwin Pearl” but more likely were crafted by Erwin Pearl, who designed fine jewelry before getting into fashion. (I did not receive a reply from Julien’s by press time regarding the discrepancy.) 

The bracelets sold for $10,240 each, more than five times their highest individual estimates.

 Related stories will be right here … 

20220930_Betty White medallion.jpg
(Photo credit: Julien’s Auctions)

Medallions are timeless ways of expressing oneself through words, symbols, or some combination thereof. The talismanic energy they bring never goes out of style. 

I love this one belonging to White that’s engraved with the encouraging words, “Bets The Door Will Open.” It reminds me of another medallion with an empowering message that’s been on my wish list forever, Monica Rich Kosann’s “Dorothy” medallion, which reads, “You had the power all along, my dear.”

No word from Julien’s on when or from whom White might have received this 14-karat gold pendant with a halo of cultured pearls, though it really could have come at any point over the course of her long career, which spanned the 1940s to present day.

While White was much celebrated in her later years, it’s safe to assume her career had its ups and downs and, like anyone else, she needed encouragement at times.

A buyer paid $4,480 for the piece, well above its highest estimate of $600.


20220930_Betty White state bracelet.jpg
(Photo credit: Julien’s Auctions)

There were more than half a dozen charm bracelets included in the sale of White’s estate, which makes sense given the style’s long history and the resurgence it enjoyed in the 1940s and 1950s, when White was in her 20s and 30s. 

There was a collection of silver charm bracelets from her childhood (sold for $2,560), a vintage charm bracelet featuring military charms (White served in the American Women’s Voluntary Services during World War II), and a bracelet with enamel charms from The Robbins Company that look like they belong in a showcase at the Couture show today (sold for $1,152). (Bonus: The backs of the enamel charms spell out the phrase, “Damn, but you’re a doll.”) 

But my personal favorite is this 12-karat state charm bracelet featuring the outlines of nine U.S. states.  

It reminds me of a bracelet that belonged to my late grandmother, who was around White’s age. My grandma had silhouette charms made to mark the birth of each of her eight grandchildren, with our names and exact birth dates engraved on the back. That bracelet was fabulous. 

It also makes me wonder, did White get these on visits to each state, and was her goal at some point to have outlines of all 50 states on different charm bracelets?

And, what do the gems signify? At first, I thought it was state capitols, but there are three gems in Pennsylvania and the Ohio gem is set where Cleveland is, not Columbus. So, perhaps it’s cities she visited in those states? 

We’ll never know, but I certainly hope the person who paid $1,600 for the piece—a bargain if you ask me—enjoys it.



When I first wrote about White’s jewelry style earlier this year, I noted jewelry is a way to communicate one’s passions and beliefs. 

In White’s case, she used her jewels to express her love and compassion for animals, from the big cats I highlighted back in January to the irresistible collection of small cats above.

My favorites—the “gold tone” and black enamel cats with CZ collars sitting side by side at top and their black enamel friend licking his paw to the left. Fun note: the kitty at right in the middle is 18-karat gold with a round diamond and is signed “Tiffany Germany.” 

A buyer paid $2,560 for this set of feline pins and pendants, surpassing its $400-$600 pre-sale estimate. 

Also, who can resist the adorable otter brooch above? Cast in 18-karat gold, this little guy has a round diamond on his belly and a ruby eye. The otter pin sold for $5,760, against an estimate of $600-$800. 



Like the charm bracelet, there’s an air of mystery surrounding this Ruser fortune cookie pin.

The fortune, as you can see above, reads, “And he’ll be short, gray, and then some.”

Was this a phrase White created for her fortune in reference to love of her life Ludden, who was certainly gray by the time they started dating and, at a reported 5-foot-9, not all that tall? 

Did a friend gift it to White as a joke? Was it just a random inscription that came in the cookie she picked?

We may never know, but there is one more interesting note about the piece.

Ruser, I learned while chatting with jewelry historian Marion Fasel of The Adventurine earlier this week, was at one time “the name to have in Hollywood,” she said. Formerly located in Van Cleef & Arpels’ current space on Rodeo Drive, the company was helmed by William Ruser, whom everyone called Billy.

Despite being a signed and seemingly unique Ruser piece, the fortune cookie brooch was one of the few items in White’s estate sale that did not blow away its pre-sale estimates, perhaps because it lacked the screen caché of some of White’s other possessions, like the sapphire pendant that was the top jewelry lot of the sale

Julien’s estimated the brooch would sell for $4,000-$6,000, and the hammer price was $5,760. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Navneet montana sapphire
SourcingFeb 14, 2025
Navneet Gems Now Offering Unheated Montana Sapphires

The wholesale collection features material from the Rock Creek mine in a variety of colors.

Theresa Caputo &LIVY jewelry
CollectionsFeb 14, 2025
Carolyn Rafaelian Partners with ‘Long Island Medium’ Star

The “Divinely Guided” collection, created in collaboration with Theresa Caputo, features symbols that celebrate the power of connection.

Lorraine West Diamond Open Heart Ring
CollectionsFeb 14, 2025
Piece of the Week: Lorraine West’s Diamond ‘Open Heart’ Ring

Show some love on Valentine’s Day with this 14-karat yellow gold ring that features pavé diamonds.

Top Image.png
Brought to you by
3 Ways to Capitalize on America’s Newfound Love of Colored Gems

Colored stones are stepping into a jewelry spotlight typically reserved for diamonds—are you ready to sell color?

Surveillance image of Macy’s jewelry thief
CrimeFeb 13, 2025
Macy’s Employee Foils $1.5M Jewelry Theft

The employee confronted the thief, causing the suspect to flee and leave behind the suitcases full of jewelry.

Weekly QuizFeb 13, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Namdia rough diamonds
SourcingFeb 13, 2025
Namibian Diamond Co. Suspends CEO, COO After Deadly Heist

Namib Desert Diamonds also put its security manager on leave following last month’s robbery that left one employee dead.

Spectrum and Cutting Edge Buyer’s Choice awards
Events & AwardsFeb 13, 2025
AGTA Announces Buyer’s Choice Award Winners for Spectrum, Cutting Edge

AGTA recently concluded its 2025 GemFair event in Tucson and is already gearing up for next year’s show, set for Feb. 2-6, 2026.

Resolutions - 2025.jpg
Brought to you by
3 New Year’s Resolutions for Jewelry Lovers

The new year feels like a clean slate, inspiring reflection, hope, and the motivation to become better versions of ourselves.

Royal Chain models in 14-karat gold fashion links
CollectionsFeb 13, 2025
Royal Chain Releases Its Spring 2025 Catalog

More than 400 new pieces are featured in the supplier’s latest catalog.

Azra Mehdi pink sapphire ombré heart dog tag necklace in 14-karat rose gold
TrendsFeb 13, 2025
Amanda’s Style File: Hearts for Valentine’s Day

This curation celebrates love with heart-shaped jewelry of all shapes and sizes.

Jewelers Relief Fund logo
Policies & IssuesFeb 13, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

The fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

3 natural diamond engagement rings by Marrow Fine, Stephanie Gottlieb, Single Stone, and Sylvie Jewelry
TrendsFeb 12, 2025
5 Engagement Ring Trends Expected to Rule 2025

From chunky bands to vintage diamond cuts and bezel settings, these are the trends experts are seeing take over the bridal market.

De Beers Jewellers Embrace Bracelet
CollectionsFeb 12, 2025
De Beers Jewellers’ New High Jewelry Pays Homage to the Beauty of Trees

The “Essence of Nature, Chapter One” collection echoes trees and roots, literally and figuratively, through three sets of high jewelry.

Shree Ramkrishna Exports (SRK) diamonds
SourcingFeb 12, 2025
SRK Announces Notable Reduction in Greenhouse Gas Emissions

Late last year, the India-based diamond manufacturer recorded emissions per carat that are 34 percent lower than the industry average.

Peter Smith
ColumnistsFeb 12, 2025
Peter Smith: 9 Store Manager Archetypes

Smith details the types of store managers he’s encountered, with the goal of helping retailers find a person who’s a fit for their store.

myGemma showroom
TechnologyFeb 12, 2025
MyGemma Now Offers Consignment Service

The secondhand reseller stocks pre-owned designer jewelry and watches, along with other luxury goods.

 Ghirardelli Chocolocket
CollectionsFeb 12, 2025
Ghirardelli Is Slipping Chocolate Into a Locket This Valentine's Day

The limited-edition “Chocolocket” fits a mini square of Ghirardelli chocolate inside.

Jewelers of America 20 Under 40 graphic
Events & AwardsFeb 11, 2025
JA Seeking Nominations for Its Next ‘20 Under 40’ Class

The program has been expanded to include a “20 Under 40” list for jewelry suppliers and is accepting nominations through Feb. 19.

Police cars with lights on
CrimeFeb 11, 2025
2 Men Charged With Selling Stolen Jewelry, Watches in NYC Diamond District

One of the men is said to be connected to the South American crew charged with burglarizing Cincinnati Bengals QB Joe Burrow’s home.

Bulgari x MB&F Serpenti watch
WatchesFeb 11, 2025
Bulgari, MB&F Launch Reimagined ‘Serpenti’ Watch

The brands immersed one of Bulgari’s most famous historical icons in MB&F’s ultra-mechanical universe of haute horlogerie.

Boucheron Power of Couture campaign
FinancialsFeb 11, 2025
Boucheron a Bright Spot as Kering’s Full-Year Sales Sink 12%

The luxury titan’s full-year performance was weighed down by struggling sales at its star brand Gucci.

Midas Chain Diamond and Gemstone Jewelry
MajorsFeb 11, 2025
Midas Chain Releases First Diamond Collection

The jewelry manufacturer has launched more than 100 pieces made with natural diamonds.

Tacori Stilla ring
SurveysFeb 10, 2025
Jewelry Resilient in 2024 Even As Luxury Sales Slipped, Says Bain & Co.

Bain & Co.’s latest report on the luxury market examines why the market’s customer base is shrinking and how to appeal to consumers in 2025.

Counterfeit Cartier “Juste Un Clou” bracelet
CrimeFeb 10, 2025
Counterfeit Jewelry Kept Kentucky Customs Agents Busy in January, CBP Says

Officers in Louisville seized 28 shipments of fake jewelry and watches that would have been worth more than $27 million if genuine.

Hearts On Fire Inside Out Collection Bracelets
CollectionsFeb 10, 2025
Hearts on Fire Flips Jewelry ‘Inside Out’ in New Collection

The collection centers on the art of tailoring, inspired by designs that feature folded fabrics, such as a tuxedo lapel.

JW Marriott Hotel in Nashville Tennessee
Events & AwardsFeb 10, 2025
Select Jewelry Show Heads to Nashville

The trade show has added a new location to its fall line-up.

Jade Trau Ladybird Charm
CollectionsFeb 07, 2025
Piece of the Week: Jade Trau’s ‘Ladybird’ Charm

From the brand’s latest collection of lucky charms, the ladybird is seen as a bearer of good fortune and a ward against negative energy.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy