James Avery Celebrates 70 Years
The family-owned jeweler also was presented with an award from the Texas Historical Commission.

The Texas-based, family-owned retailer was founded in Kerrville in 1954 by James Avery, who died in 2018 at age 96.
His goal, said the company, was to “create art he found meaningful in hopes others would find it meaningful too.”
Avery set up shop in his in-laws’ garage and grew the business alongside his family to its current size, 120 company-owned stores across 31 states with more than 200 wholesale locations.
“For 70 years, we’ve been honored to be a part of our customers’ lives through the dream and artistry of our founder,” said James Avery CEO John McCullough.
State Rep. Andrew Murr (R-Kerrville) recognized James Avery with a “Texas Treasure Business Award” from the Texas Historical Commission.
The award is presented to businesses that have provided employment opportunities and support to the state’s economy for 50 years or more.
The jewelry is designed in the Texas Hill Country, with more than 90 percent of the jewels it made in Texas.
“We continue [Avery’s] legacy by creating designs that speak to love, meaning and the connection we all have with our families and loved ones. Our anniversary, coupled with this wonderful award and recognition, is a tribute to all businesses, big and small, that start with an idea that blossoms into a legacy,” McCullough said.
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