CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
IndependentsMay 01, 2018
Texas Jeweler James Avery Dies at 96
He started the business that grew into an 80-store chain in his in-laws’ garage.
James Avery, the Texas designer who started the business that grew into 80-store chain James Avery Artisan Jewelry, died Monday at the age of 96.
Kerrville, Texas—James Avery, who started his eponymous retail chain in his in-laws’ garage in the 1950s, died Monday. He was 96.
The company announced his death Monday afternoon on its social media accounts, writing, “It is with heartfelt sorrow that we announce the passing of our founder, James Avery. He touched many lives through his art and giving spirit.”
Avery was born Dec. 7, 1921, in Milwaukee, Wisconsin.
He served in the U.S. Air Corps during World War II and was stationed at Lackland Air Force Base in San Antonio, Texas. After completing pilot training, he commanded a B-26 bomber and survived 44 missions over Germany.
Following the war, Avery earned a bachelor’s degree in industrial design from the University of Illinois. He began teaching at colleges, and it was while at the University of Colorado that he first began to explore jewelry-making techniques.
In 1954, he and his wife, Texas native Sally Ranger, spent the summer in Kerrville visiting her parents. It was then and there that Avery started what would eventually become an 80-store chain in his in-laws’ two-car garage.
“I worked alone for three years,” the jeweler once said. “Ideas, plenty of hard work and prayers (not necessarily in that order) were the rule of each day.”
Over the years, more customers began to come to the Texas Hill Country to seek out his designs, many of which have a Christian theme.
In 1957, he hired his first employee, Fred Garcia, and in 1973, opened his first store.
Today, James Avery Craftsman Inc.’s sales total just over $100 million, according to National Jeweler’s latest list of $100 Million Supersellers, and the company’s 80 stores make it one of the top 20 largest specialty jewelers in North America.
James Avery jewelry also is also sold through more than 200 Dillard’s stores in 28 states and nationwide via its website. The company has more than 3,500 employees.
Avery retired in 2007 and turned the business over to his two sons, Chris and Paul, though he continued to design jewelry and served as chairman emeritus of the company’s board of directors.
He is remembered as a dynamic, creative and generous man who touched many people through his art, work and giving spirit.
His generosity is reflected in a banner displayed in the visitor center at the company’s headquarters in Texas that reads: “Giving is what it is all about!”
James Avery Artisan Jewelry is inviting the public to leave tributes on JamesAvery.com
or email remembrances to JAtribute@jamesavery.com.
In lieu of flowers or gifts, the company requested people make a donation to the charity of their choice in his memory.
In lieu of flowers or gifts, the company requested people make a donation to the charity of their choice in his memory.
More on Independents
The Latest
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
Events & AwardsJul 11, 2025
The Edge’s Annual Conference Returns in SeptemberIts sessions will focus on inventory strategies, staff performance, retention and acquisition, emerging market trends, and more.
CollectionsJul 11, 2025
Piece of the Week: Miseno’s ‘Arco’ EarringsFor its 10th anniversary, Miseno designed the “Arco” earrings based on the Arco Felice, an arch conceptualized in A.D. 95 in Miseno, Italy.
Policies & IssuesJul 11, 2025
James Avery to Donate $1M to Texas Hill Country Relief EffortsThe jewelry company is one of several contributing to relief efforts in the region after the recent floods.
TrendsJul 11, 2025
Kelly Osbourne’s Engagement Ring Is Sweet as HoneyInspired by fiancé Sid Wilson’s nickname for her, the white and yellow diamond ring features a unique honeycomb design.
CollectionsJul 10, 2025
Penny Preville Celebrates 5 Decades of Jewelry DesignThe brand is marking its 50th anniversary with a limited-edition bangle, high jewelry suites, new collections, and more.
IndependentsJul 10, 2025
Steven Goldfarb to Retire, Close Alvin Goldfarb JewelerGoldfarb said changes in the industry, coupled with his age and the updates needed to modernize his business, drove his decision.
MajorsJul 10, 2025
LVMH Names New Chairman, CEO of the AmericasLongtime LVMH executive Michael Burke has stepped into the role.
Events & AwardsJul 10, 2025
IAC Gold and Diamond Conference Returns to NYC Central topics of next week’s event include climate action, labor rights, artisan preservation, and value retention in producing countries.
