SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
IndependentsMay 01, 2018
Texas Jeweler James Avery Dies at 96
He started the business that grew into an 80-store chain in his in-laws’ garage.
James Avery, the Texas designer who started the business that grew into 80-store chain James Avery Artisan Jewelry, died Monday at the age of 96.
Kerrville, Texas—James Avery, who started his eponymous retail chain in his in-laws’ garage in the 1950s, died Monday. He was 96.
The company announced his death Monday afternoon on its social media accounts, writing, “It is with heartfelt sorrow that we announce the passing of our founder, James Avery. He touched many lives through his art and giving spirit.”
Avery was born Dec. 7, 1921, in Milwaukee, Wisconsin.
He served in the U.S. Air Corps during World War II and was stationed at Lackland Air Force Base in San Antonio, Texas. After completing pilot training, he commanded a B-26 bomber and survived 44 missions over Germany.
Following the war, Avery earned a bachelor’s degree in industrial design from the University of Illinois. He began teaching at colleges, and it was while at the University of Colorado that he first began to explore jewelry-making techniques.
In 1954, he and his wife, Texas native Sally Ranger, spent the summer in Kerrville visiting her parents. It was then and there that Avery started what would eventually become an 80-store chain in his in-laws’ two-car garage.
“I worked alone for three years,” the jeweler once said. “Ideas, plenty of hard work and prayers (not necessarily in that order) were the rule of each day.”
Over the years, more customers began to come to the Texas Hill Country to seek out his designs, many of which have a Christian theme.
In 1957, he hired his first employee, Fred Garcia, and in 1973, opened his first store.
Today, James Avery Craftsman Inc.’s sales total just over $100 million, according to National Jeweler’s latest list of $100 Million Supersellers, and the company’s 80 stores make it one of the top 20 largest specialty jewelers in North America.
James Avery jewelry also is also sold through more than 200 Dillard’s stores in 28 states and nationwide via its website. The company has more than 3,500 employees.
Avery retired in 2007 and turned the business over to his two sons, Chris and Paul, though he continued to design jewelry and served as chairman emeritus of the company’s board of directors.
He is remembered as a dynamic, creative and generous man who touched many people through his art, work and giving spirit.
His generosity is reflected in a banner displayed in the visitor center at the company’s headquarters in Texas that reads: “Giving is what it is all about!”
James Avery Artisan Jewelry is inviting the public to leave tributes on JamesAvery.com
Editors' Picks
Sponsored by
or email remembrances to JAtribute@jamesavery.com.
In lieu of flowers or gifts, the company requested people make a donation to the charity of their choice in his memory.
In lieu of flowers or gifts, the company requested people make a donation to the charity of their choice in his memory.
More on Independents
The Latest
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
