Pantone’s Color of the Year Is Warm and Fuzzy
The peachy hue also marks the program’s 25th anniversary.
Those warm feelings of togetherness are the inspiration behind Pantone’s color of the year for 2024.
The color institute has awarded the annual distinction to “Pantone 13-1023 Peach Fuzz.”
Describing the shade as a “heartfelt peach hue,” the company said it communicates feelings of tenderness, caring and sharing, and community and collaboration.
Coming amid a time of turmoil in many aspects of life, Pantone said, the need for nurturing, empathy and compassion grows alongside imaginings of a more peaceful future.
The hue is “softly nestled” between pink and orange, said Leatrice Eiseman, executive director for Pantone Color Institute.
“Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm [and] offering us a space to be, feel, and heal … whether spending time with others or taking the time to enjoy a moment by ourselves,” said Eiseman.
See: Jewels With The Zen of Peach Fuzz
“Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our well-being,” Eiseman said. “An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
Pantone said the “poetic and romantic” Peach Fuzz also has a sophisticated and contemporary side, describing its clean peach tone as having “a vintage vibe” and a depth with gentle lightness that “understated but impactful.”
“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important—that being the comfort of being close to those we love,” said Laurie Pressman, vice president of the Pantone Color Institute.
“The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul.”
The introduction of Peach Fuzz also marks 25 years of Pantone naming a color of the year.
The first color of the year, “Pantone 15-4020 Cerulean Blue,” was introduced in 1999.
“In the spirit of Pantone 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone ‘Color of the Year’ program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities,” Pressman said.
“We look forward to continuing this for many more years to come.”
Pantone’s official Color of the Year partners for 2024 are Motorola, cosmetic company Shades by Shan, home décor retailer Ruggable, fabric company Ultrafabrics, and home décor marketplace Spoonflower.
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