Pantone’s Color of the Year Is Warm and Fuzzy
The peachy hue also marks the program’s 25th anniversary.

Those warm feelings of togetherness are the inspiration behind Pantone’s color of the year for 2024.
The color institute has awarded the annual distinction to “Pantone 13-1023 Peach Fuzz.”
Describing the shade as a “heartfelt peach hue,” the company said it communicates feelings of tenderness, caring and sharing, and community and collaboration.
Coming amid a time of turmoil in many aspects of life, Pantone said, the need for nurturing, empathy and compassion grows alongside imaginings of a more peaceful future.
The hue is “softly nestled” between pink and orange, said Leatrice Eiseman, executive director for Pantone Color Institute.
“Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm [and] offering us a space to be, feel, and heal … whether spending time with others or taking the time to enjoy a moment by ourselves,” said Eiseman.
See: Jewels With The Zen of Peach Fuzz
“Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our well-being,” Eiseman said. “An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”
Pantone said the “poetic and romantic” Peach Fuzz also has a sophisticated and contemporary side, describing its clean peach tone as having “a vintage vibe” and a depth with gentle lightness that “understated but impactful.”
“With this year’s Pantone Color of the Year 2024, we see an increased focus on community and people across the world reframing how they want to live and evaluating what is important—that being the comfort of being close to those we love,” said Laurie Pressman, vice president of the Pantone Color Institute.
“The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul.”
The introduction of Peach Fuzz also marks 25 years of Pantone naming a color of the year.
The first color of the year, “Pantone 15-4020 Cerulean Blue,” was introduced in 1999.
“In the spirit of Pantone 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone ‘Color of the Year’ program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities,” Pressman said.
“We look forward to continuing this for many more years to come.”
Pantone’s official Color of the Year partners for 2024 are Motorola, cosmetic company Shades by Shan, home décor retailer Ruggable, fabric company Ultrafabrics, and home décor marketplace Spoonflower.
The Latest

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

























