JA New York to Feature Pop-Up Sessions, New ‘Industry Row’
The October event is introducing new opportunities for networking and education.

The event will also include the newly minted “Industry Row,” a dedicated area where attendees can find returning organizations like the Women’s Jewelry Association and the Jewelers Board of Trade, as well as groups attending the show for the first time, including Black in Jewelry Coalition (BIJC), Diamonds Do Good, De Beers Institute of Diamonds, and GCAL.
The new additions are meant to help attendees “fill their cases” ahead of the holiday season while also enhancing their business knowledge and relationships, the show said.
“In-person events are so important for forging and strengthening the relationships that form the foundation of our industry,” said Tobi Smith, JA New York’s global accounts manager.
“Our Fall show is bringing together a stellar collective of exhibiting designers, manufacturers and brands, retailers and industry influencers for three focused days of shopping, networking and education; these shared experiences are so important to maintaining the vitality of this amazing industry and we’re delighted to spearhead so many important initiatives.”
On Sunday, educational talks will kick off at 2 p.m. with Ben Guttery of Third Coast Gems speaking about best practices for leveraging social media to boost one’s business.
Because the pop-up sessions are designed for attendees to “pop in and out” to provide flexibility for appointments, all presentations will be accompanied by happy hours, with De Beers Institute of Diamonds hosting a wine and beer mixer at 2 p.m., coinciding with Guttery’s talk.
Following Guttery’s presentation and Q&A, Adrienne Sanogo, GIA Graduate Gemologist and founding board member and education chair for BIJC, will be speaking at 2:45 p.m. on how to find and nurture quality staff in the current job market.
On Monday at 2 p.m., Julia Hackman Chafé, gem dealer and jewelry content creator at Jewels with Jules, will speak about her path to social media fame.
To close the education sessions, Nancy Orem Lyman and Madison Harvey from Diamonds Do Good will give a presentation Tuesday at 11 a.m., sharing what it’s like at a diamond mine and how diamonds benefit the communities in the areas they’re sourced from.
Ahead of the show, on Oct. 23, Matt Tratner will officially join JA New York as group show director.
He will also be in attendance throughout the event.
For more information, contact Michelle Orman at michelle@lastwordcomm.com.
The Latest

Moti Ferder stepped down Wednesday and will not receive any severance pay, parent company Compass Diversified said.

Lichtenberg partnered with luxury platform Mytheresa on two designs honoring the connection between mothers and daughters.

The miner announced plans to recommence open-pit mining at Kagem.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.


Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

Sponsored by Instappraise

Supplier Spotlight Sponsored by GIA

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

The brand’s first independent location outside of Australia has opened in Beverly Hills, California.

Cathy Marsh will lead the jewelry company’s efforts in the upper Midwest and western United States.

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

The episode about the family-owned jeweler will premiere May 17.

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.