Matthew Tratner Joins JA New York
The industry veteran is the organization’s new group show director.

Emerald, the company that owns JA New York as well as the Couture show, cited Tratner’s strong leadership skills, his long-standing industry relationships and his “extensive experience spearheading substantive programs and initiatives” as motivation for bringing him on to direct the century-old show.
“We are thrilled that Matthew is joining JA New York as show director,” said Emerald Executive Vice President Gannon Brousseau.
“This industry is fueled by relationships, and Matthew has meaningful connections that extend throughout all facets of the jewelry industry ecosystem. His enthusiasm, coupled with his knowledge and experience, will truly be an asset to our events and we are delighted to welcome him to the team.”
Tratner succeeds longtime JA New York Group Show Director Drew Lawsky, who retired after a 29-year tenure with the show.
Prior to joining JA New York, Tratner was vice president of business development and marketing for GCAL by Sarine, a role he assumed after being part of the team that brokered the GCAL/Sarine partnership as vice president and general manager of Sarine North America.
Before his time at Sarine, Tratner was director of global business development at the Gemological Institute of America, where he created and implemented sales and marketing strategies for new and existing services like the Diamond Origin Program and the Lab-Grown Diamond Report.
Preceding that, he served as director of membership and sales for trade association and former owner of JA New York, Jewelers of America. He oversaw operations, increased annual revenue year-over-year, and grew supplier-side membership by 15 percent.
Tratner also served as publisher of National Jeweler following its acquisition by JA in 2015.
He officially will start his role as group show director Oct. 23, a week before the JA New York Fall Show, slated for Oct. 29-31 at the Jacob K. Javits Convention Center.
JA New York’s spring show, which relaunched last year after a break since 2019, is scheduled for March 10-12, 2024.
The organization announced last year it has nixed its summer show.
“I’m very excited to join JA New York as group show director,” said Tratner.
“Based on location and longevity alone, JA New York shows are uniquely positioned to be destination events for our industry. I look forward to leveraging my relationships, strengthening existing partnerships and working closely with the shows’ dedicated team to ensure that JA New York is a relied-upon resource serving the nuanced needs of this incredible industry.”
The Latest

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.


She is remembered as an artist who loved her craft and was devoted to her faith, her friends, and her family.

It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.























