Independents

Lagos Announces New Chief Revenue Officer

IndependentsAug 02, 2023

Lagos Announces New Chief Revenue Officer

Amanda Willinger, the former chief digital officer, has been promoted to the role.

Lagos Chief Revenue Officer Amanda Willinger
Previously chief digital officer at Lagos, Amanda Willinger has been announced as the company’s new chief revenue officer.
New York—Lagos has named a jewelry industry and art world veteran its new chief revenue officer.

The fine jewelry brand has promoted Amanda Willinger to the role, which is a new position.

Previously, Willinger was the company’s chief digital officer. 

As chief revenue officer, she will oversee all aspects of the business related to generating revenue, including sales, business development, and the customer experience.

Willinger joined Lagos nearly a decade ago, working her way to chief digital officer from vice president of digital and ecommerce and digital director before that. 

In that capacity, she worked across digital marketing, web operations, customer service, public relations, and social media.

Since 2014, she has helped to grow Lagos.com thirty-fold, the company said. 

As chief revenue officer, now Willinger will focus on omnichannel sales, encompassing ecommerce, wholesale, and retail. With other company leaders, she will be tasked with creating revenue plans and driving sustainable business growth worldwide, in line with Lagos’ top line goals. 

“It’s an exciting time of opportunity at Lagos, and I’m focused on taking our business to the next level,” Willinger said.

“I believe that data should inform decisions and strategy, and yet execution requires elegance and a long-term point of view. This, along with fostering a collaborative and high-performance culture, will be my focus in this new role.”

 Related stories will be right here … 

Prior to joining Lagos, Willinger earned jewelry world expertise growing digital businesses at Ippolita and David Yurman. 

At the start of her career, she worked in fine art for Christie’s, Sotheby’s, and Phillips De Pury. 

Lagos Founder and CEO Steven Lagos remarked, “Amanda is an intuitive leader with the unique ability to master both emerging technologies and key relationships. Her discipline with regard to data-driven decision making, combined with strong team building and brand building skills will help to continue the momentum that we have built at Lagos.

“I am confident that she will continue to lead our brand, our team and our partnerships to new heights.”

Master jeweler Lagos founded the company in 1977, creating the iconic “Caviar” signature design in 1984. 

Lagos is offered at hundreds of doors across the country and in the Caribbean, including department stores, independent jewelers, and its Philadelphia flagship boutique. 

The Latest

Rolex Datejust 31 ref. 6827 and Rolex Lady Datejust ref. 6917
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data Shows

Five of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.

Daniel’s Jewelers storefront
MajorsSep 25, 2026
Sherwood Family Buys Back Daniel’s Jewelers from Private Equity

The Sherwood family and AJS Creations CEO Tejas Shah purchased the jewelry chain back from Palladium Equity Partners.

Brilliant Earth The Elizabeth Taylor Collection Campaign Imagery
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection

“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Dana Rebecca Alexa Jordyn Marquise Marge hoops
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day Diamonds

The artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.

Weekly QuizSep 25, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Jean Schlumberger’s Hedges and Flowers Necklace
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum

The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

NYC Jewelry, Antique, & Object Show Autumn Edition Imagery
Events & AwardsSep 22, 2026
NYCJAOS Returns for Autumn Edition

The four-day show is slated for Nov. 19-22 at the Metropolitan Pavilion in New York City’s Chelsea neighborhood.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy