Lagos Announces New Chief Revenue Officer
Amanda Willinger, the former chief digital officer, has been promoted to the role.

The fine jewelry brand has promoted Amanda Willinger to the role, which is a new position.
Previously, Willinger was the company’s chief digital officer.
As chief revenue officer, she will oversee all aspects of the business related to generating revenue, including sales, business development, and the customer experience.
Willinger joined Lagos nearly a decade ago, working her way to chief digital officer from vice president of digital and ecommerce and digital director before that.
In that capacity, she worked across digital marketing, web operations, customer service, public relations, and social media.
Since 2014, she has helped to grow Lagos.com thirty-fold, the company said.
As chief revenue officer, now Willinger will focus on omnichannel sales, encompassing ecommerce, wholesale, and retail. With other company leaders, she will be tasked with creating revenue plans and driving sustainable business growth worldwide, in line with Lagos’ top line goals.
“It’s an exciting time of opportunity at Lagos, and I’m focused on taking our business to the next level,” Willinger said.
“I believe that data should inform decisions and strategy, and yet execution requires elegance and a long-term point of view. This, along with fostering a collaborative and high-performance culture, will be my focus in this new role.”
Prior to joining Lagos, Willinger earned jewelry world expertise growing digital businesses at Ippolita and David Yurman.
At the start of her career, she worked in fine art for Christie’s, Sotheby’s, and Phillips De Pury.
Lagos Founder and CEO Steven Lagos remarked, “Amanda is an intuitive leader with the unique ability to master both emerging technologies and key relationships. Her discipline with regard to data-driven decision making, combined with strong team building and brand building skills will help to continue the momentum that we have built at Lagos.
“I am confident that she will continue to lead our brand, our team and our partnerships to new heights.”
Master jeweler Lagos founded the company in 1977, creating the iconic “Caviar” signature design in 1984.
Lagos is offered at hundreds of doors across the country and in the Caribbean, including department stores, independent jewelers, and its Philadelphia flagship boutique.
The Latest

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new show will take place Jan. 23-25, 2026.


Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.

January’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.

The annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.

Footage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.

The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.

The Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”

Linda Coutu is rejoining the precious metals provider as its director of sales.

























