Lagos Announces New Chief Revenue Officer
Amanda Willinger, the former chief digital officer, has been promoted to the role.
The fine jewelry brand has promoted Amanda Willinger to the role, which is a new position.
Previously, Willinger was the company’s chief digital officer.
As chief revenue officer, she will oversee all aspects of the business related to generating revenue, including sales, business development, and the customer experience.
Willinger joined Lagos nearly a decade ago, working her way to chief digital officer from vice president of digital and ecommerce and digital director before that.
In that capacity, she worked across digital marketing, web operations, customer service, public relations, and social media.
Since 2014, she has helped to grow Lagos.com thirty-fold, the company said.
As chief revenue officer, now Willinger will focus on omnichannel sales, encompassing ecommerce, wholesale, and retail. With other company leaders, she will be tasked with creating revenue plans and driving sustainable business growth worldwide, in line with Lagos’ top line goals.
“It’s an exciting time of opportunity at Lagos, and I’m focused on taking our business to the next level,” Willinger said.
“I believe that data should inform decisions and strategy, and yet execution requires elegance and a long-term point of view. This, along with fostering a collaborative and high-performance culture, will be my focus in this new role.”
Prior to joining Lagos, Willinger earned jewelry world expertise growing digital businesses at Ippolita and David Yurman.
At the start of her career, she worked in fine art for Christie’s, Sotheby’s, and Phillips De Pury.
Lagos Founder and CEO Steven Lagos remarked, “Amanda is an intuitive leader with the unique ability to master both emerging technologies and key relationships. Her discipline with regard to data-driven decision making, combined with strong team building and brand building skills will help to continue the momentum that we have built at Lagos.
“I am confident that she will continue to lead our brand, our team and our partnerships to new heights.”
Master jeweler Lagos founded the company in 1977, creating the iconic “Caviar” signature design in 1984.
Lagos is offered at hundreds of doors across the country and in the Caribbean, including department stores, independent jewelers, and its Philadelphia flagship boutique.
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